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©  Manchester City / Getty Image
Manchester City: Nexen Tire (tyres) extends its shirt sleeve sponsorship to Carabao Cup matches

Nexen Tire has extended its sponsorship partnership with Manchester City FC (Premier League) to the games of the English club in the Carabao Cup, announced the South Korean tyre manufacturer on 23/10/2017. The agreement extends until the end of the 2019-20 season.Nexen Tire has been a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 104763
• Published on 26/10/17 at 15:14
©  AC Milan
Serie A TIM: AC Milan and adidas prematurely end their partnership at the end of 2017-18

"AC Milan has mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018," announced AC Milan (Serie A TIM) on 24/10/2017. adidas has been the equipment supplier of the Italian club since 01/07/1998.This collaboration -- like that…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 104840
• Published on 26/10/17 at 09:34
©  Carlos Albuquerque pixel&korn
Communication, Innovation, Sponsorship: Sport & Marke conference, in Vienna (AUT) on 07/05/2018

The 2018 edition of the Sport & Marke conference (Sports & Brands) will take place in Vienna (AUT) on Monday 07/05/2018. The event is organised by ESB Marketing Netzwerk, a Swiss event organising company for the sports marketing industry.The conference will deal in particular with topics…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 104644
• Published on 25/10/17 at 18:09
©  AS Roma
AS Roma: Fratelli Rossetti (footwear), the Egyptian Tourism Authority, and Kimbo (coffee) partners

Fratelli Rossetti, an Italian footwear brand, has become an "formal shoes partner" of AS Roma (Serie A TIM) until the end of the 2017-18 season, on 20/10/2017. This is a fourth level partnership in the sponsorship hierarchy of the Roman club. Each AS Roma player will wear a pair of customised…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 104649
• Published on 25/10/17 at 18:09
©  Manchester United
Manchester United: Deezer (music streaming) activates its partnership with an offer at €1 per month

Deezer, a French music streaming and Internet radio platform, has activated its partnership with Manchester United FC (Premier League) by launching a subscription to its Deezer Premium+ offer for €1 (instead of €9.99) per month for three months, on 23/10/2017. The offer is valid until 31/01/2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 104739
• Published on 25/10/17 at 18:00
©  Molten
UEFA: Japanese Molten succeeds adidas as the official Europa League football for 2018-2021

The Japanese equipment manufacturer Molten will supply the official Europa League footballs for the 2018-2021 period, announced UEFA on 23/10/2017. This is the first time the Japanese brand has collaborated with UEFA. Molten will succeed the German equipment manufacturer adidas, the official…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Sporting Goods & Brands, …
• Article # 104669
• Published on 24/10/17 at 13:59
©  Chelsea FC
Premier League: Sony Music Entertainment becomes official partner of Chelsea FC for 2017-18 season

The US music production company Sony Music Entertainment has become an official partner of Chelsea FC (Premier League) for the 2017-18 season, on 19/10/2017. This partnership is in the second level of the sponsorship hierarchy of the London club. As part of the deal, Sony Music and Chelsea FC will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 104615
• Published on 24/10/17 at 10:13
©  PSCL
Technology, data: The Netherlands Sports Analytics Conference in Amsterdam (NED) on 07/05/2018

The 2018 edition of the Netherlands Sports Analytics Conference will take place in Amsterdam (NED) on Monday 07/05/2018. It is organised by PSCL (Professional Services Champions League), an Australian event organisation company. It is part of the Sports Analytics World Series series of conferences…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 104510
• Published on 24/10/17 at 10:12
eSports: Deezer (music streaming platform) becomes exclusive partner of Fnatic (eSports team, UK)

The music streaming platform Deezer has become an exclusive partner of Fnatic (eSports team, UK), on 17/10/2017. Fnatic, founded in 2004, has 45 professional players, divided into several teams, each active on one game (including League of Legends, Dota 2, Battlefield 4, Counter Strike, and FIFA…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 104526
• Published on 24/10/17 at 10:04
©  Hyundai
Olympique de Marseille: Baldassari (Hyundai) new partner and Caisse d'Epargne extends partnership

Olympique de Marseille (Ligue 1 Conforama) formalised a two-season partnership (2017-2019), with the automobile group Baldassari, which distributes the Hyundai brand in Toulon and Marseille (FRA), on 17/10/2017. Baldassari has the status of official partner, in the third level in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 104501
• Published on 23/10/17 at 16:45