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©  Swansea City AFC
Swansea City: Letou (gaming) main shirt sponsor, Barracuda (computer security) shirt sleeve sponsor

Letou, one of Asia's leading online gaming company, has become a main partner and the main shirt sponsor of Swansea City AFC (Premier League) for the 2017-18 season, on 19/06/2017. Letou succeeded its Asian counterpart BetEast, the Welsh club's main shirt sponsor for the 2016-17 season, who paid…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 96174
• Published on 21/06/17 at 18:34
©  IMG Licensing
UEFA: launches tender for licensing rights to Euro 2020 and other tournaments in 2019-2022

UEFA has launched the tender document to the Euro 2020 licensing rights and other international competitions for the 2019-2022 period, announced the European football governing body on 19/06/2017. Other competitions that will accept bids are: • 2019 and 2021 editions of UEFA Nations League; • the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 96263
• Published on 21/06/17 at 17:45
©  Opel
Premier League: Liverpool FC manager Jürgen Klopp extends Opel's football ambassador role

Jürgen Klopp, the German manager of Liverpool FC (Premier League), has extended his role as the football ambassador for Opel "for a long time", said the German car brand on 13/06/2017. Opel joined the PSA group in March 2017 and Jürgen Klopp have been a part of Opel since August 2012. Since the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 96261
• Published on 21/06/17 at 15:44
©  Continental
2018-2022 international competitions: UEFA sells sponsorship rights to tyres and financial services

UEFA has invited companies in the tyre and financial service sectors (banking/insurance/payment systems) to become commercial partners to the UEFA national team competitions organised for the 2018-2022 period, announced the European football governing body on 12/06/2017. The sponsorship rights…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 96176
• Published on 20/06/17 at 18:30
©  Force India F1
F1: Force India owner plans to change name to attract more international partners

"There is a growing feeling that maybe since we are a much-improved team in terms of performance and attracting more international sponsors, and sadly less Indian sponsors, there is a debate as to why the name should not be changed to give it a more international flavour," said Vijay Mallya, the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 96178
• Published on 20/06/17 at 16:45
©  Juventus
Serie A: Ganten Water becomes a top sponsor and official water partner of Juventus for 2017-2020

Ganten Water, a Chinese mineral water brand, has become a top sponsor of Juventus (Serie A TIM) for three seasons (2017-2020) on 13/06/2017. The partnership (in the second level of the club's sponsorship hierarchy) will make Ganten Water the official water partner of Juventus from 01/07/2017. The…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 96017
• Published on 20/06/17 at 11:50
©  Golbang
Golbang: the Millennials, a priority target for a new hybrid sport and entertainment game

Bruno Schwobthaler, a former high director of Warner Bros. Consumer Products (licensing management of the American film studio), presented "Golbang", a new hybrid discipline sport and entertainment initiative, of which he is the founder-creator, on 17/05/2017. Bruno Schwobthaler is the CEO of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 94094
• Published on 20/06/17 at 09:40
©  FC Nantes
Ligue 1: Winamax (sports betting) extends partnership with FC Nantes until 2018-19

Winamax, a sports betting and online poker operator, has extended its partnership with FC Nantes (Ligue 1 Conforama) for two seasons (2017-2019), on 14/06/2017. Winamax and FC Nantes have been partners since the 2015-16 season. Winamax will be displayed, as from the beginning of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 95906
• Published on 19/06/17 at 17:59
©  Red Bull Racing
F1: Redbull organises a caravan race between its drivers to promote the Austrian GP

The Red Bull Racing Formula One team organised a caravan race between its two Formula 1 drivers, Daniel Ricciardo (AUS) and Max Verstappen (NED), on the Red Bull Ring in Spielberg, where the Formula 1 Austrian Grand Prix will take place, on 30/05/2017. Austrian energy drink company Red Bull has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 95901
• Published on 19/06/17 at 17:57
©  Watford FC
Premier League: FxPro (financial services) becomes main shirt sponsor of Watford FC until 2019-20

The British financial service provider FxPro has become the main shirt sponsor of Watford FC (Premier League), on 14/06/2017. This partnership, in the first level of the London club's sponsorship hierarchy, will run until the end of the 2019-20 season, a duration of three seasons. FxPro logo will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 96020
• Published on 19/06/17 at 17:15