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©  D.R.
Sky Bet League One: Apple Music (streaming) official partner of Sunderland AFC from 2018-19

Apple Music, a music pay-streaming service from the US technology and content group Apple, has become an official partner of Sunderland AFC (Sky Bet League One) on 11/01/2019. The partnership begins during the 2018-19 season, however, the duration of the deal has not yet been communicated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 137702
• Published on 16/01/19 at 14:10
©  Riot Games
eSports: Kia (automobiles, KOR) official sponsor of the League of Legends European Championship

The South Korean car manufacturer Kia Motors has become the "official automotive sponsor" of the inaugural edition of the League of Legends European Championship, which begins on 18/01/2019 in Berlin (GER), according to Riot Games, organisers of the competition, on 11/01/2019. "Kia will also…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 137608
• Published on 15/01/19 at 18:19
©  USSF
USA: Volkswagen (automobiles) "presenting partner" of the Federation for 4 years (2019-2022)

Volkswagen America, the American subsidiary of the German car manufacturer, has become the "presenting partner" of the US Soccer Federation (USSF) for four years (2019-2022), announced the USSF on 14/01/2019. This is a top-level partnership in the sponsorship hierarchy of the federation. "As…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 137616
• Published on 15/01/19 at 17:49
©  CPFC
Crystal Palace FC: club shirts offered to each fan who switches to Utilita Energy (partner)

Utilita Energy, a UK energy supplier, has activated its partnership with Crystal Palace FC (Premier League) by offering a 2018-19 home or away club shirt to each fan "if they switch energy providers to Utilita," announced the London club 07/01/2019. Utilita Energy has been the "official energy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 137584
• Published on 15/01/19 at 13:40
©  Giants
MLB: Oracle succeeds AT&T as the San Francisco Giants' ballpark naming rights holder for 2019-2038

Oracle Corporation, an American company specialised in cloud computing solutions, has obtained the naming rights to the San Francisco Giants (MLB) ballpark for 20 years, or the 2019-2038 period, on 10/01/2019. The AT&T Park will become Oracle Park under the agreement, which has been valued at over…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 137534
• Published on 15/01/19 at 13:04
©  LFP
LFP: "Ligue 1 Conforama assisting the emergence of tomorrow's talents" (Thibaut Cornet, LaFourmi)

"Taking an interest in the Ligue 1 Conforama means assisting the emergence of tomorrow's talents, which, for many, will fuel world football at the highest level," said Thibaut Cornet co-founder of LaFourmi, the agency which produced two advertising spots launched by the LFP (see below) on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 137461
• Published on 15/01/19 at 12:30
©  D.R.
FIGC: Legea succeeds Diadora as equipment supplier of the Italian Referees' Association (2019-2022)

Legea, an Italian sports equipment manufacturer, has become an official supplier of the Italian Football Federation (FIGC) and will equip referees of the Italian Referees' Association (AIA) for three seasons (2019-2022) on 10/01/2019. Legea succeeds fellow Italian sports equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 137420
• Published on 14/01/19 at 10:55
©  D.R.
Ligue 1 Conforama: 16 of the 20 clubs have a shirt sleeve sponsor in 2018-19

16 of the 20 Ligue 1 Conforama clubs have a shirt sleeve sponsor as of 10/01/2019. Olympique de Marseille, Amiens SC, Angers SCO and OGC Nice do not currently have a sleeve sponsor for the 2018-19 season as of the same date. Of the 17 sleeve sponsorship contracts concluded by the clubs (Stade…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 137299
• Published on 14/01/19 at 10:30
©  D.R.
NBA: Stephen Curry becomes a brand ambassador of Rakuten (e-commerce) from 2019

Stephen Curry, an NBA basketball player for the Golden State Warriors, has become a brand ambassador of Rakuten, a Japanese group specialised in internet services (e-commerce, finance and digital content) as part of a "multi-year agreement," according to the Japanese company on 10/01/2019. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 137404
• Published on 11/01/19 at 16:40
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 137413
• Published on 11/01/19 at 15:25