Sponsors & Partners: archives (page 520/935)

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Sponsorship: Budweiser (beer) becomes a partner of the Premier League and LaLiga from 2019-20

Budweiser, the American beer brand belonging to the Belgian brewing company AB InBev, has become a partner of the Premier League and LaLiga under a multi-year agreement starting in 2019-20, according to the two leagues on 22/07 (LaLiga) and 23/07/2019 (Premier League) respectively. "These new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 152968
• Published on
©  D.R.

Bundesliga: Wiesenhof (food products) extends as a shirt sponsor of SV Werder Bremen until 2021-22

Wiesenhof, a German brand specialised in meat and frozen products from the PHW-Gruppe Lohmann & Co group, has extended its partnership as the main shirt sponsor of Sport Verein Werder Bremen (Bundesliga) for two seasons from 2020-21 (2020-2022), announced the club on 22/07/2019. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 152955
• Published on
©  D.R.

Liverpool FC: Standard Chartered (bank) and Joie (childcare products) partner with the women's team

The British bank Standard Chartered and Joie, a British manufacturer and distributor of childcare products, have extended their partnerships with Liverpool FC to support the club's women's team Liverpool FC Women (Barclays FA Women's Super League), according to the Merseyside club on 18/07/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152911
• Published on
©  D.R.

Serie A TIM: Socios.com (blockchain) becomes a cryptocurrency partner of AS Roma from 2019-20

The platform Socios.com, owned by the Malta-based companies ChileZ and Mediarex Sports & Entertainment, has become a partner of AS Roma (Serie A TIM) from 2019-20, according to the club on 18/07/2019. Socios.com has the status of official partner, the fourth level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152891
• Published on
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Girondins de Bordeaux: three major partners renew their agreements with the women's team

Bihan TMEG Group C10, Maison Meneau and Vinaigrerie Tête Noire, three companies based in Nouvelle-Aquitaine region of Bordeaux (FRA), have renewed their partnerships with the FC Girondins de Bordeaux (Arkema Division 1) women's team for two seasons (2019-2021), announced the club on 17/07/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152661
• Published on

Tennis: Shiseido (JPN) replaces BNP Paribas as title sponsor of the WTA Finals from 2019

Shiseido, a Japanese cosmetics and luxury goods company, has become the title sponsor of the WTA Finals held in Shenzhen (China), according to the body on 17/07/2019. Shiseido will replace BNP Paribas. The WTA end-of-season tournament, held in Singapore between 2014 and 2018, was previously known…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 152622
• Published on
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Huddersfield Town AFC: club partner Paddy Power launches a campaign for "unbranded football kits"

Huddersfield Town AFC (Sky Bet Championship) unveiled its 2019-20 sponsor-less home kit on 20/07/2019. The club is supporting the "Save Our Shirt" campaign launched by the Irish sports betting operator Paddy Power, a principal partner of Huddersfield Town for 2019-20 (agreement on 15/07/2019). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 152883
• Published on
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2019 Women's World Cup: TV audiences, attendance, atmosphere... a success "beyond expectations"

"This World Cup in France has been phenomenal, moving, passionate, fantastic... The best Women's World Cup of all time. It is thanks to the French organization that this World Cup has become what it is, the best in the world," said Gianni Infantino, FIFA president, in Lyon (FRA) on 05/07/2019…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 152636
• Published on
©  D.R.

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 152751
• Published on