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©  Julien Guichard
Think Football 2019: "Major eSports teams derive 60% of their revenue from sponsorship" (N. Maurer)

"There are four or five major eSports teams today that derive 60% of their revenues from sponsorship and have the ambition to increase these revenues in absolute terms. Media rights are coming in. Merchandising is a source of revenue that is expected to increase. Ticketing revenues are on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 139811
• Published on 14/02/19 at 18:14
©  Julien Guichard
Think Football 2019: "Moving from story telling to story living" (Aymeric Magne, Disneyland Paris)

"Sport and entertainment inevitably intersect over time. For example, the Super Bowl is not only a sports event, but also pure entertainment. Merchandising allows you to continue the experience at home, beyond just selling shirts for a club or a sports league. At Disney, our ambition is to extend…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 139533
• Published on 14/02/19 at 17:20
©  D.R.
Premier League: Intel 360° technology installed in 3 club stadiums (Arsenal, Liverpool and Man City)

Intel Corporation, an American company specialised in computers and electronics, has become a partner of three Premier League clubs, Arsenal FC, Liverpool FC and Manchester City FC, and is installing Intel's 'True View' technology in their stadiums in order to enrich its fan experience with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 139890
• Published on 14/02/19 at 09:40
©  Coca-Cola
Premier League: partner Coca-Cola (beverages) launches the "Where Everyone Plays" campaign

Coca-Cola GB, the UK subsidiary of the US beverage company The Coca-Cola Company, has activated its partnership with the Premier League with the launch of the "Where Everyone Plays" campaign, on 07/02/2019. The campaign features hundreds of loyal supporters from the 20 Premier League clubs," said…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139894
• Published on 13/02/19 at 18:55
©  MLS_Kellog's
MLS: Kellogg's (food group) extends with the League and becomes eSports partner (eMLS)

The American food group Kellogg's (breakfast cereals and snacks) has extended as a partner of MLS on 05/02/2019. The agreement, which would be or three years according to US media, will continue to see the Cheez-It and Pringles (snacks) brands be the "snacking partners" of the North American…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 139951
• Published on 13/02/19 at 13:00
©  Atlético de Madrid
LaLiga Santander: Energía Rojiblanca (renewable energy) official partner of Club Atlético de Madrid

Energía Rojiblanca, a subsidiary of the Spanish renewable energy company Nexus Energía, has become an official partner of Club Atlético de Madrid (LaLiga Santander), according to the Spanish club on 06/02/2019. No details have been given on the duration of the partnership. Energía…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 139756
• Published on 11/02/19 at 16:45
©  D.R.
Premier League: Remington (care and beauty) global partner of Manchester United from February 2019

Remington, the personal care and beauty brand of the US conglomerate Spectrum Brands, has become a partner of Manchester United FC (Premier League) as part of a "multi-year partnership," according to the brand and the club on 07/02/2019. Remington, as the club's "first official electrical…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 139755
• Published on 11/02/19 at 15:15
©  Louis van de Vuurst / Ajax Images
Ajax: Iconix (energy drink) becomes a partner of the club and its eSports team until 2027-28

Iconix, a brand of energy drinks, has become a partner of AFC Ajax (Eredivisie) "for nine and a half years" until June 2028, announced the club on 06/02/2019. The agreement, which also concerns the Ajax eSports team, began on 01/01/2019. Iconix has the status of official sponsor, the third…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 139655
• Published on 11/02/19 at 14:20
©  D.R.
Serie A TIM: Fratelli Beretta (food group) partner of AC Milan and FC Inter Milan until 2021

Fratelli Beretta, an Italian food group specialised in meat products, has become a partner of AC Milan (Serie A TIM) and FC Internazionale Milano (Serie A TIM) as part of a unique agreement linking the brand with the clubs "for the next three years "(2019-2021), announced the Milanese clubs on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 139658
• Published on 11/02/19 at 12:50
©  Hertha BSC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 139606
• Published on 08/02/19 at 11:41