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©  Eintracht Frankfurt
Bundesliga: Marriott International (hotels) official partner of Eintracht Frankfurt from March 2019

Marriott International, an American hotel and hospitality group, has become the "official hotel partner" of Eintracht Frankfurt (Bundesliga) "with immediate effect," announced the German club on 28/03/2019. The duration of the partnership has not been communicated. The agreement is a fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 143923
• Published on 02/04/19 at 13:40
©  D.R.
Lagardère Sports: Christophe Rousseau joins the licensing and merchandising department

Christophe Rousseau (FRA) has joined the liscensing and merchandising department of Lagardère Sports, belonging to the French group Lagardère Sports and Entertainment, according to the sports marketing agency on 28/03/2019. "With more than 20 years of experience in sports business and, more…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 143902
• Published on 02/04/19 at 10:05
©  D.R.
LaLiga Santander: Puma to succeed adidas as equipment supplier of Valencia CF from 2019-20

The sports equipment manufacturer Puma will succeed fellow German brand adidas as the equipment supplier of Valencia CF (LaLiga Santander) from 01/07/2019 and the 2019-20 season, announced the club on 01/04/2019. While the duration of the partnership has not been communicated, the club has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 143876
• Published on 01/04/19 at 17:49
©  FC Bayern Munich
Bundesliga: Industrial Bank of China (CIB) becomes a regional partner of FC Bayern Munich in China

Industrial Bank of China (CIB) has become a regional partner of FC Bayern Munich (Bundesliga) in China, according to the German club on 29/03/2019. The duration of the partnership has not yet been communicated. The Industrial Bank of China has the status of regional partner, the fifth level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 143872
• Published on 01/04/19 at 17:05
©  Getafe CF
LaLiga Santander: Reale Seguros (insurance) shirt sleeve sponsor of Getafe CF until 2020-21

Reale Seguros, a Spanish insurance company belonging to the Italian Reale Group, has become a partner and shirt sleeve sponsor of Getafe CF (LaLiga Santander) until the end of the 2020-21 season, announced the club on 28/03/2019. Reale Seguros has the status of official partner, the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 143745
• Published on 01/04/19 at 10:02
©  PSV Eindhoven
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 143513
• Published on 29/03/19 at 16:20
©  Everton FC
Premier League: Umbro extends as kit supplier of Everton FC from 2019-20

The British sports equipment brand Umbro has extended its partnership with Everton FC (Premier League) as the club's official kit supplier, as part of a "multi-year partnership," announced the Merseyside club on 28/03/2019. The exact duration of the contract has not yet been communicated. Umbro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 143724
• Published on 29/03/19 at 15:40
©  SAP
Germany: a fan vote decides the future Olympiapark (Munich) arena will be named the "SAP Garden"

The new multipurpose arena to be built in the Olympiapark in Munich (Germany), will be called the "SAP Garden", announced the German software company SAP, on 20/03/2019. "The recent #NameGameOn campaign gave sports fans and spectators around the world the chance to name the arena that will be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 143248
• Published on 29/03/19 at 10:30
©  D.R.
LaLiga Santander: Vueling (airline) official partner of Sevilla FC until the end of 2018-19

Vueling, the Spanish airline of the Anglo-Spanish group International Airlines Group, has become an official partner of Sevilla FC (LaLiga Santander) until the end of the 2018-19 season on 28/03/2019. Vueling has the status of official partner, the second level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 143656
• Published on 28/03/19 at 17:50
©  Animoca
F1: Animoca Brands becomes partner of Formula One Group and launches a blockchain-based video game

Animoca Brands, a Hong Kong-based developer of mobile video games, has become a partner of Formula One Group and is launching a blockchain-based video game titled "F1 Delta Time", announced Animoca Brands on 26/03/2019. The game will be available on mobile and tablet from 10/05/2019. Animoca…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 143521
• Published on 28/03/19 at 10:40