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©  Nissan
Champions League: Nissan (automobiles) extends as an official partner until 2021

The Japanese automaker Nissan has extended as an official partner of the Champions League for the 2018-2021 cycle, UEFA announced on 11/09/2017. This is the first level in the sponsorship hierarchy of the Champions League. The partnership also includes the 2018, 2019, and 2020 editions of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 101308
• Published on 12/09/17 at 17:35
©  Sportel
Sportel Asia 2018 at the Shangri-La Hotel in Singapore, from 13 to 15/03/2018

Sportel Asia 2018 will be held at the Shangri-La Hotel in Singapore from 13 to 15/03/2018. Organized every year in October in Monaco, Sportel, a specialized convention for the sports media sector, relocates in March of each during a second annual session, alternately in Asia (last edition in 2016…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 101375
• Published on 12/09/17 at 16:50
©  Premier League
Premier League: shirt sleeve sponsors of the clubs in 2017-18

15 of the 20 Premier League clubs have a sleeve sponsor as of 11/09/2017. The English professional league has allowed its clubs to market one sleeve space on their kits from the 2017-18 season, following a decision taken on 10/11/2016. On average, each of the 15 clubs under contract with a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 101362
• Published on 12/09/17 at 15:58
©  Premier League
2017-18 Premier League: 15 clubs have a shirt sleeve sponsor, for a total annual amount of £28.95m

15 of the 20 Premier League clubs have a sleeve sponsor as of 11/09/2017. The English professional league has allowed its clubs to market one sleeve space on their kits from the 2017-18 season, following a decision taken on 10/11/2016.Manchester City FC and the South Korean tyre manufacturer Nexen…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 100559
• Published on 12/09/17 at 15:45
©  DME
Serie A TIM: the Naples club presents the "SSC Napoli Vulcano", its official "fat bike"

SSC Napoli (Serie A TIM) presented the "SSC Napoli Vulcano", its official "fat bike" (with fat, very wide tyres) which is electric and foldable, on 29/08/2017. This bike is produced and marketed by DME (Digital Media Elettronica) Bike, the holder of an official license of the Neapolitan club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 101047
• Published on 12/09/17 at 10:10
©  Santander
LaLiga: bank Santander launches a bank card that pays fans to every goal of their club

The Spanish bank Santander, title sponsor of the LaLiga championships, has launched a credit card that pays its holder for every goal scored by his/her favourite club in LaLiga Santander or LaLiga 1|2|3, on 06/09/2017. Customers of Banco Santander can purchase the "LaLiga Santander" card free of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 101180
• Published on 11/09/17 at 18:59
©  Borussia Dortmund
Bundesliga: shirt sleeve sponsors of the clubs in 2017-18

17 of the 18 Bundesliga clubs began the 2017-18 season with a shirt sleeve sponsor on 18/08/2017. Only the promoted club SC Freiburg has not yet formalised such a partnership as of 08/09/2017. The DFL authorised the 36 clubs of the Bundesliga and the 2.Bundesliga to market the left shirt…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 101186
• Published on 11/09/17 at 12:24
©  fc.de
Bundesliga: Rewe (supermarkets / retail) extends as shirt sponsor of 1. FC Köln until 2020-21

Rewe, a German supermarket chain and retailer, has extended as the main shirt sponsor of 1. FC Köln (Bundesliga) for three seasons (2018-2021), on 06/09/2017. Headquartered in Cologne, Rewe enjoys the status of primary partner (1st level) of the German club. Rewe, the main shirt sponsor of 1. FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 101052
• Published on 08/09/17 at 12:35
©  Borussia Dortmund
Bundesliga: Infor (software) becomes IT -artner (3rd level) of Borussia Dortmund for 2017-18

Infor, an American IT and software company, became the "software partner" of Borussia Dortmund (Bundesliga), on 30/08/2017. The duration of the partnership, in the 3rd level in the sponsorship hierarchy of the club, has not been communicated. It was negotiated by the sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 101040
• Published on 08/09/17 at 11:29
©  NTF
Soccerex: "You have to show to brands how you can help them reach audiences" (M. Sher, Mediacom)

"Clubs have to realize that they are not just competing with other clubs, but you're competing for attention across all entertainment sectors. Clubs are competing with YouTube channels, for example. The days of going oh, we're Chelsea and this is how many trophies we have, come sponsor us... Those…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 100872
• Published on 06/09/17 at 11:39