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©  D.R.
Video gaming: EA Sports, Konami, and Sega acquire Bundesliga licensing rights (2018-2022)

EA Sports, a Canadian-USA based video game publisher (a subsidiary of Electronic Arts), has extended its licensing rights from the Bundesliga International, the commercial branch of the DFL, for the next four seasons, until 2021-22, on 18/07/2017. The Japanese video game publishers Konami and Sega…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 98616
• Published on 27/07/17 at 09:02
©  Liverpool FC
Premier League: Falken Tire (tyres) becomes a global partner of Liverpool FC from 2017-18

Falken Tire, the Japanese tyre brand which belongs to the Sumitomo Rubber Industries group, has become a global partner and official tyre partner of Liverpool FC (Premier League) from the 2017-18 season, on 17/07/2017. Falken Tire, which will benefit from the status of official partner (in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98489
• Published on 26/07/17 at 16:11
©  RB Leipzig
Bundesliga: CG Gruppe (real estate) expands partnership to become shirt sleeve sponsor of RB Leipzig

CG Gruppe, a German real estate company, will be extending and expanding its partnership with RB Leipzig (Bundesliga), announced on 20/07/2017. This partnership, in which the financial amount has not been communicated, will be in the second level of the club's sponsorship hierarchy.CG Gruppe will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98550
• Published on 26/07/17 at 11:41
©  K8.com
Bundesliga: K8.com (betting operator) becomes "official online gaming partner" of FC Schalke 04

K8.com, the Chinese casino and online gaming platform, has become the "official Asian online gaming partner" of FC Schalke 04 (Bundesliga) from the 2017-18 season, announced the German club on 19/07/2017. This partnership, in the third level of the club's sponsorship hierarchy, will extend until…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98470
• Published on 25/07/17 at 18:17
©  Eviva
Genoa CFC: Eviva (energy) extends its main shirt sponsorship for the 2017-18 season

Eviva, an Italian energy supplier, has extended its partnership with Genoa CFC (Serie A TIM) for the 2017-18 season, on 24/07/2017. The company will benefit from the status of main shirt sponsor, in the first level of the sponsorship hierarchy of Genoa CFC.Eviva became the main shirt sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 98622
• Published on 25/07/17 at 15:19
©  Allianz
Formula E: Allianz extends partnership and continues naming rights to the fan-zone, until 2021-22

Allianz, the German insurance company, will be continue its partnership with the electric car world circuit FIA Formula E, and will continue its naming rights to the fan-zone, theVillage, on 21/07/2017. This partnership, in the second level of the sponsorship hierarchy of Formula E, will extend…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 98580
• Published on 25/07/17 at 13:20
©  FC Barcelone
LaLiga: Kopi Singa (coffee) becomes a regional partner of FC Barcelona in Indonesia until 2018-19

The Indonesian coffee brand, Kopi Singa has become a regional partner of FC Barcelona (LaLiga Santander) in Indonesia, on 18/07/2017. This partnership, in the fourth level of the club's sponsorship hierarchy, will extend until the end of the 2018-19 season. The amount is estimated at €500,000 by…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98394
• Published on 24/07/17 at 17:49
©  Juventus FC
Serie A TIM: Cygames (video games) becomes the back of the shirt sponsor of Juventus

Cygames, a Japanese video game publisher, has become the back of the shirt sponsor of Juventus (Serie A TIM), the first time the club have marketed this space in the club's history, announced the Turin-based club on 20/07/2017. The agreement is for three seasons, or through the 2019-20 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98525
• Published on 24/07/17 at 12:29
©  Leaders
Leaders Beijing: "China is a country full of opportunities, it is exciting" (B. Cupps, adidas)

"The main challenge in China for an international brand is to 'translate' a global brand and localize it. When you area 'creator' brand, then what does it mean to be a creator in China? It's different than in Europe of the USA. Here, we have created a TV spot for the Chinese, by the Chinese - a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 98459
• Published on 21/07/17 at 14:40
©  Matt Watson / Maya Yoshida
Southampton FC: main shirt sponsor Virgin Media (telecom) becomes shirt sleeve sponsor until 2019

Virgin Media, a British pay-TV, mobile, and internet operator, will expand its partnership with Southampton FC (Premier League), the club announced on 16/07/2017. Virgin Media, whose current agreement runs until 2018-19, will benefit from the status of major partner, in the first level of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 98393
• Published on 21/07/17 at 10:40