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©  SAFA
FIFA: Tokyo Sexwale proposes the introducuction of shirt sponsorship for national teams

Tokyo Sexwale, a candidate for the presidency of FIFA, has proposed to "seriously explore the possibility of having the national jersey... bearing the logo of the main sponsor". The South African said: "There is space there for much value worth millions of dollars which will be destined directly…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56404
• Published on 19/11/15 at 14:59
©  D.R.
United Kingdom: Lidl becomes a partner of the English and Scottish associations until 2018

Lidl UK, the German chain of supermarkets and discount stores, has become a partner of the English and Scottish FAs until 2018, the group announced on 17/11/2015. The company is also a partner of the Welsh and Italian Federations until 2018. Lidl supermarkets will activate its two new partnerships…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56375
• Published on 19/11/15 at 10:05
©  D.R.
Serie A: The virtual currency Jetcoin becomes a partner of Hellas Verona FC

The virtual currency Jetcoin has become a top sponsor of Hellas Verona FC (Serie A TIM) for the 2015-16 season, the club announced on 11/11/2015. Jetcoin is a virtual currency specialising in the sports and entertainment sector that incorporates a rewards system for its users (VIP seats, private…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56348
• Published on 18/11/15 at 17:05
UEFA: La Poste becomes the fifth national sponsor of Euro 2016

La Poste, the French postal operator, has become a national sponsor of Euro 2016, UEFA announced on 17/11/2015. La Poste will be the official supplier for postal, parcel and express delivery services.The French public company will have the exclusive responsibility to mail the 2.5 million tickets…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56280
• Published on 18/11/15 at 09:25
Wales: Lidl becomes a partner of the Welsh Football Association until August 2018

Lidl UK, the German chain of supermarkets, has become a partner of the Welsh Association until August 2018, announced the FAW, on 16/11/2015. The partnership will be activated via the brand's 'Play More Football' programme, to enable 200,000 children, 10% of which will be girls, to take up the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56250
• Published on 17/11/15 at 18:45
©  D.R.
Premier League: beer brand Carlsberg extends partnership with Tottenham Hotspur until 2017-18

The Danish beer brand Carlsberg has extended its partnership with Tottenham Hotspur FC (Premier League) until the end of the 2017-18 season, the club announced on 12/11/2015. Carlsberg has retained the exclusive rights for the distribution of beer at White Hart Lane (36,200 seats) as well as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56230
• Published on 17/11/15 at 16:10
©  D.R.
Ligue 1: Uhlsport becomes a sponsor of the goalkeepers of EA Guingamp in 2015-16

The German sports equipment manufacturer Uhlsport has become a partner of the goalkeepers of EA Guingamp (Ligue 1) for the 2015-16 season, the club announced on 13/11/2015. The goalkeepers of the Akademi, the Guingamp training centre, will all use gloves designed by the German company this season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 56198
• Published on 17/11/15 at 11:55
©  D.R.
Premier League: Air India becomes a regional partner West Bromwich Albion for 2015-16

The airline company Air India has become a regional partner West Bromwich Albion FC (Premier League) in India for the 2015-16 season, the club announced on 12/11/2015. Air India will be visible on the LED advertising boards at the Hawthorns Stadium (25,600 seats) and through other promotional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56184
• Published on 17/11/15 at 11:15
©  D.R.
Cristiano Ronaldo becomes an ambassador of Altice group (telecom) brands

Cristiano Ronaldo (POR, Real Madrid CF) has become an ambassador for brands of the Altice group, including SFR in France, Portugal Telecom in Portugal and HOT in Israel, announced the telecommunications group, on 13/11/2015. "This partnership with Cristiano Ronaldo -- CR7 -- is the testimony of a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 56152
• Published on 17/11/15 at 10:04
©  D.R.
Premier League: video game "Football Manager" becomes a partner of West Bromwich Albion FC

The club management simulator Football Manager, published by the British group Sports Interactive, has become a partner of West Bromwich Albion FC (Premier League) for the 2015-16 season, the club announced on 12/11/2015. The Football Manager logo will be displayed on the LED advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56119
• Published on 16/11/15 at 16:04