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©  D.R.
Ligue 1: Lyon presents its technology partnership with Microsoft France for the new Grand Stade

Olympique Lyonnais (Ligue 1) presented their technology partnership with Microsoft France for the Grand Stade de Lyon (59,000 seats), on 07/12/2015. This three-year partnership runs to the end of the 2017-18 season. The partnership will allow the development of Parc Olympique Lyonnais websites and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 57797
• Published on 08/12/15 at 16:23

©  LFC
Premier League: insurance company NTUC becomes a regional partner of Liverpool FC

The Singapore insurance company NTUC has become a regional partner of Liverpool FC (Premier League) until the end of the 2016-17 season, the club announced on 02/12/2015. This partnership will be activated in Southeast Asia via NTUC's CSR programme OrangeAid. "Our collaboration with this iconic…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication
• Article # 57804
• Published on 08/12/15 at 12:39

©  nba.com
NBA officially presents the Kia logo on the jerseys for the All-Star Game in 2016 and 2017

The logo of the Korean automobile manufacturer Kia will officially be present on the jerseys of players from the East and West conferences during the NBA All-Star Game in 2016 and 2017, announced the North American basketball league on 03/12/2015.Kia, also a partner of 14 NBA franchises, will be…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 57764
• Published on 08/12/15 at 09:30

©  D.R.
Ligue 1: McDonald's extends partnership with Paris Saint-Germain until 2016-17

The fast food restaurant chain McDonald's has extended its partnership with Paris Saint-Germain (Ligue 1) until 2016-17, the club announced on 03/12/2015. The US company has been the official supplier of the club since 2010. The partnership will be enabled in all McDonald's restaurants in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 57678
• Published on 07/12/15 at 11:24

©  Valencia CF
Liga BBVA: beIN Sports becomes back of the shirt sponsor of Valencia CF 2015-16

beIN Sports, the pay-TV channel owned by Qatari beIN Media Group, has become the back of shirt sponsor of Valencia CF (Liga BBVA) for the 2015-16 season, the club announced on 03/12/2015. The beIN Sports logo will be visible starting with the match against FC Barcelona (Matchday 14 of Liga BBVA…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 57623
• Published on 04/12/15 at 16:50

©  D.R.
2.Bundesliga: Umbro to replace adidas as the kit supplier of 1. FC Nürnberg from 2016-17

The British brand Umbro will replace adidas as the official equipment supplier of 1. FC Nürnberg (2.Bundesliga) from the 2016-17 season and until the 2020-21 season, announced the Bavarian club on 03/12/2015. The partnership was negotiated by Sportfive Germany.Umbro will pay an estimated amount of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 57575
• Published on 04/12/15 at 12:03

LaLiga: progression of the audiovisual revenues

The pay-TV group DTS acquired Lot 5 of the tender for the domestic audiovisual rights to the Liga BBVA 2016-2019 cycle, for €750m over the period, while Mediapro acquired Lot 6 for €1.9bn over the three seasons, announced LaLiga on 02/12/2015. These two lots will yield €2.65bn over three season…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79919
• Published on 03/12/15 at 16:25

©  D.R.
Germany: clubs may market the the shirt sleeve space independently from 2017-18

The DFL will permit the 36 clubs in the Bundesliga and 2.Bundesliga to market the space on the left sleeve of the official kits from the 2017-18 season, the league announced at its General Assembly in Frankfurt (GER), on 02/12/2015. The German logistics services company Hermes is the major partner…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 57477
• Published on 03/12/15 at 14:50

©  D.R.
Eredivisie: CTS Eventim becomes the ticketing partner oF AFC Ajax from 01/01/2016

The German company CTS Eventim has become a partner of AFC Ajax (Eredivisie), and will provide the club's ticketing software (Eventim.tixx) and its CRM tools from 01/01/2016 until the end of the 2020-21 season, announced the Munich-based company on 01/12/2015. "We are proud to have convinced a…

Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 57467
• Published on 03/12/15 at 13:34

©  D.R.
Sponsors of FIFA want the reforms to be "subject to independent oversight"

"We are aware of the positive work that the Reform Committee has been doing on governance reform, but we still believe any reforms should be subject to independent oversight. It has also become clear to us that such independent oversight needs to run long-term through the implementation and…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 57455
• Published on 03/12/15 at 11:09

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