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©  Inter
Indonesia: Inter Channel available to mobile customers of Indosat, a regional partner of the club

Indosat Ooredoo, an Indonesian telecommunications company, will distribute the Inter Channel, the official TV channel FC Internazionale Milano (Serie A TIM), to its mobile customers as of 31/03/2016, the Italian club announced on 30/03/2016. Indosat has been a regional partner of Inter in…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 66007
• Published on 01/04/16 at 12:00
©  Changhong
Italy: Changhong (electronics) to be on LED advertising boards in 12 stadiums in Serie A and Serie B

Changhong, the Chinese manufacturer of consumer electronics (TVs, mobile phones, refrigerators, air conditioners, and more), has received advertising visibility in 12 stadiums in the Serie A TIM and the Serie B, announced the marketing and media rights agency Infront Sports & Media on 30/03/2016…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 65980
• Published on 01/04/16 at 09:30
The Japanese group SoftBank invests €223m in the agency WME-IMG, now valued at €4.9bn

The Japanese group SoftBank Group Corp. has invested $250m (€223m) in WME-IMG LLC, the American career management, marketing and media rights agency, on 23/03/2016. The transaction would see the value of WME-IMG rise to $5.5bn (€4.9bn) according to the US economist magazine Bloomberg, on the same…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Legal, …
• Article # 65927
• Published on 31/03/16 at 16:29
©  ESTEBAN LA TESSA 2015
Australia: Swiss watchmaker Tag Heuer becomes an official partner of the Federation until 2020

The Swiss watchmaker Tag Heuer has become an official partner of the FFA until 2020, announced the Football Federation Australia on 29/03/2016. This four-year partnership makes Tag Heuer the official watch and timekeeper of the "Caltex Socceroos", the Australian men's national football team. The…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 65924
• Published on 31/03/16 at 15:24
©  Hublot
Euro 2016: watchmaker Hublot presents a series of activations and a limited edition range of watches

The Swiss watchmaker Hublot, the official timekeeper of Euro 2016, has presented a series of activations headed by the launch of a limited edition range of watches dedicated to the Euros, at Baselworld 2016 (a World Fair of watches and jewellery from 17 to 24/03/2016) in Basel (SUI). The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 65878
• Published on 31/03/16 at 14:44
©  LaLiga
Spain: CSM Sports & Entertainment becomes the exclusive agency for LaLiga's commercial rights

CSM Sports & Entertainment, a British marketing and media rights agency, has become the sole agency in charge of the international commercial and sponsorship rights to LaLiga, announced the Spanish League on 29/03/2016. CSM will work with LaLiga to manage the international commercial and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 65860
• Published on 31/03/16 at 11:44
©  Andre Sanano
Portugal: Samsung partner of the technical centre to open on 31/03/2016 and national team sponsor

The Portuguese Football Federation reached an agreement with Samsung, which makes the South Korean manufacturer of electronics products the partner of the Cidade do Futebol ( "City of Football," the Portuguese national technical centre, built near Lisbon and to be inaugurated on 31/03/2016 after…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 65835
• Published on 31/03/16 at 09:30
©  Mundo Deportivo
Liga BBVA: Wanda becomes the naming rights partner of the Atlético Madrid training centre

The Ciudad Deportiva de Majadahonda, the training centre of Club Atlético de Madrid (Liga BBVA), has been renamed the Ciudad Deportiva Wanda Atlético Madrid in official communications made by the Madrid club since 09/03/2016. Spanish media had reported the name change since 02/03/2016. Wanda…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 65803
• Published on 30/03/16 at 14:50
NBA: Detroit Pistons install the "WaitTime" system, a digital indicator of waiting times in stadiums

WaitTime, a US digital services company, is developing a system that provides real-time indicators of waiting times for multiple services available in sports arenas and event halls. The first sports franchise to have adopted this technology is the Detroit Pistons (NBA), who have installed the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 65693
• Published on 30/03/16 at 09:30
©  Santander
Copa Libertadores: Santander extends deal as the official bank of the competition until 2018

The Spanish bank Santander has agreed a three year extension to its partnership with the Bridgestone Copa Libertadores, the equivalent of the CONMEBOL Champions League, announced the Argentine newspaper Urgente24 on 16/03/2016 and the Brazilian newspaper Maquina do Esporte on 18/03/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 65691
• Published on 29/03/16 at 15:45