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Serie A: watchmaker Hublot extends its partnership with Juventus for the 2015-16 season

The Swiss watchmaker Hublot has extended its partnership with Juventus (Serie A TIM) for the 2015-16 season, the club announced on 20/11/2015. The company has been a sponsor of the Turin club since the 2012-13 season. Hublot launched a version of its "Big Bang" model featuring the Bianconeri…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56616
• Published on 23/11/15 at 14:59
©  D.R.
Bundesliga: the Brinkhoff's brewery extends with Borussia Dortmund until 2022-23

The German brewer Brinkhoff's has extended its partnership with Borussia Dortmund (Bundesliga) until the end of the 2022-23 season, the club announced on 19/11/2015."It's no secret that other breweries have also come knocking on our door and signalled their interest in cooperating with us…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56585
• Published on 23/11/15 at 10:24
©  SAFA
FIFA: Tokyo Sexwale proposes the introducuction of shirt sponsorship for national teams

Tokyo Sexwale, a candidate for the presidency of FIFA, has proposed to "seriously explore the possibility of having the national jersey... bearing the logo of the main sponsor". The South African said: "There is space there for much value worth millions of dollars which will be destined directly…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56404
• Published on 19/11/15 at 14:59
©  D.R.
United Kingdom: Lidl becomes a partner of the English and Scottish associations until 2018

Lidl UK, the German chain of supermarkets and discount stores, has become a partner of the English and Scottish FAs until 2018, the group announced on 17/11/2015. The company is also a partner of the Welsh and Italian Federations until 2018. Lidl supermarkets will activate its two new partnerships…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56375
• Published on 19/11/15 at 10:05
©  D.R.
Serie A: The virtual currency Jetcoin becomes a partner of Hellas Verona FC

The virtual currency Jetcoin has become a top sponsor of Hellas Verona FC (Serie A TIM) for the 2015-16 season, the club announced on 11/11/2015. Jetcoin is a virtual currency specialising in the sports and entertainment sector that incorporates a rewards system for its users (VIP seats, private…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56348
• Published on 18/11/15 at 17:05
UEFA: La Poste becomes the fifth national sponsor of Euro 2016

La Poste, the French postal operator, has become a national sponsor of Euro 2016, UEFA announced on 17/11/2015. La Poste will be the official supplier for postal, parcel and express delivery services.The French public company will have the exclusive responsibility to mail the 2.5 million tickets…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56280
• Published on 18/11/15 at 09:25
Wales: Lidl becomes a partner of the Welsh Football Association until August 2018

Lidl UK, the German chain of supermarkets, has become a partner of the Welsh Association until August 2018, announced the FAW, on 16/11/2015. The partnership will be activated via the brand's 'Play More Football' programme, to enable 200,000 children, 10% of which will be girls, to take up the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56250
• Published on 17/11/15 at 18:45
©  D.R.
Premier League: beer brand Carlsberg extends partnership with Tottenham Hotspur until 2017-18

The Danish beer brand Carlsberg has extended its partnership with Tottenham Hotspur FC (Premier League) until the end of the 2017-18 season, the club announced on 12/11/2015. Carlsberg has retained the exclusive rights for the distribution of beer at White Hart Lane (36,200 seats) as well as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56230
• Published on 17/11/15 at 16:10
©  D.R.
Ligue 1: Uhlsport becomes a sponsor of the goalkeepers of EA Guingamp in 2015-16

The German sports equipment manufacturer Uhlsport has become a partner of the goalkeepers of EA Guingamp (Ligue 1) for the 2015-16 season, the club announced on 13/11/2015. The goalkeepers of the Akademi, the Guingamp training centre, will all use gloves designed by the German company this season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 56198
• Published on 17/11/15 at 11:55
©  D.R.
Premier League: Air India becomes a regional partner West Bromwich Albion for 2015-16

The airline company Air India has become a regional partner West Bromwich Albion FC (Premier League) in India for the 2015-16 season, the club announced on 12/11/2015. Air India will be visible on the LED advertising boards at the Hawthorns Stadium (25,600 seats) and through other promotional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56184
• Published on 17/11/15 at 11:15