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©  News Tank
Sports betting in France: "Our goal is to exceed €200m in bets during Euro 2016" (S. Pallez, FDJ)

"From a commercial point of view, Euro 2016 is an excellent opportunity for the sports betting activities of the Français des Jeux (FDJ), like all major sporting events. We are aiming to beat the record amount of bets recorded by the FDJ at a sporting event, which was established during the 2014…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Finance, …
• Article # 60744
• Published on 25/01/16 at 13:45
©  D.R.
Premier League: Columbia becomes the official outdoor clothing brand of Manchester United

Columbia Sportswear has become the official outdoor clothing brand of Manchester United FC (Barclays Premier League), announced the club on 22/01/2016.The American brand will develop products featuring the colours of the English club. The first products should be unveiled in the autumn of 2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60776
• Published on 25/01/16 at 12:19
©  D.R.
Germany: Tag Heuer launches a Bundesliga application for its smart watch

The Swiss watchmaker Tag Heuer, the official timekeeper of the Bundesliga and 2.Bundesliga (2015-16 to 2017-18), has launched an application dedicated to the German championships for its smart watch, on 22/01/2016. The Bundesliga app was developed by the DFL specifically for smart watches and is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 60692
• Published on 22/01/16 at 15:34
©  FC Bayern
Bundesliga: Beats by Dre headphones brand becomes an exclusive partner of FC Bayern München

The Beats by Dre headphones brand has become an exclusive partner of FC Bayern München (Bundesliga), announced the club on 21/01/2016. Beats by Dre will launch several models of co-branded headphones with the Bavarian club. The brand includes among its ambassadors the German international and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 60682
• Published on 22/01/16 at 13:50
©  D.R.
Paris Saint-Germain: five players in global marketing campaign for Aspetar (medical centre in Doha)

Five players from Paris Saint-Germain (Ligue 1) appear in a video at the centre of global communication campaign for Aspetar, the Qatari medical centre which is a club partner, on 12/01/2016. The hospital, established in 2007, is located in the Aspire Zone in Doha (Qatar).The video clip, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60596
• Published on 22/01/16 at 10:01
©  D.R.
Brazil: Caixa (bank) becomes the shirt sponsor of Cruzeiro and Atlético Mineiro in 2016

The Brazilian bank Caixa Economica Federal will be the shirt sponsor of both Cruzeiro EC and Atlético Mineiro (Chevrolet Brasileirão Série A) during the 2016 season, announced the bank on 19/01/2016. The partnerships between the two Belo Horizonte club's and the National Bank were formalised and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60601
• Published on 21/01/16 at 17:59
©  Witters
Bundesliga: betting operator Tipico (betting) extends partnership with Hamburger SV until 2019

Tipico, the leading betting operator in the German market, has extended its partnership with Hamburger SV (Bundesliga) until the end of the 2018-19 season, the club announced on 20/01/2016. The extension of the contract, which began in 2010-11, was negotiated by Lagardère Sports, the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60524
• Published on 21/01/16 at 11:15
©  D.R.
Athletic Club Bilbao: KirolBet invites two fans to travel with the team to face Real Madrid

The Basque betting operator KirolBet, an official partner of Athletic Club Bilbao (Liga BBVA), launched the "Come with Athletic to beat Madrid" competition on 18/01/2016, offering fans the chance to travel with the players to attend the match against Real Madrid CF (on Matchday 24 of the Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60483
• Published on 20/01/16 at 17:50
©  D.R.
Denmark: Hummel becomes the kit supplier of federation for the 2016-2024 period

The Danish brand Hummel has become the official supplier of the DBU for the 2016-2024 period, announced the Danish Federation, on 16/01/2016. The brand had been the kit supplier of the federation between 1979 and 2004, including the team's victorious European Championship campaign in 1992. Hummel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 60465
• Published on 20/01/16 at 17:20
©  D.R.
Austria: Intersport becomes a partner of the Federation until 2018

Intersport, the sporting goods distributor, has become a partner of the ÖFB until 2018, announced the Austrian Federation on 18/01/2016. The contract includes an optional one-year extension.The group replaces its British competitor Sportsdirect.com as a sponsor of the Austrian Federation…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 60421
• Published on 20/01/16 at 13:09