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Premier League: progression of the domestic and international audiovisual revenues
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79688
• Published on 12/10/15 at 17:30
Bundesliga: kit suppliers in 2015-16

The German sports equipment brand adidas is the most represented company among the clubs of the Bundesliga in 2015-16, with 5 of the 18 clubs under contract (Bayer 04 Leverkusen, FC Bayern Munich, FC Ingolstadt 04, FC Schalke 04 eand Hamburger SV), 27.8% of the total.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79663
• Published on 12/10/15 at 14:58
©  D.R.
France: the US group AEG negotiated with AccorHotels for the naming rights to the Bercy POPB arena

AEG Global Partnerships, a subsidiary company of the American entertainment group AEG (Anschutz Entertainment Group), represented the City of Paris in its negotiations with the Accor hotel group for the naming rights contract for the Palais Omnisports de Paris-Bercy arena, said the group, on…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 53515
• Published on 12/10/15 at 14:30
©  D.R.
Ligue 1: Hugo Boss extends partnership as the official tailor of Paris Saint-Germain in 2015-16

The German brand Hugo Boss has extended its partnership as the official tailor of Paris Saint-Germain (Ligue 1) for the 2015-16 season, on 12/10/2015. The two sides have been affiliated since the 2014-15 season. Hugo Boss replaced Berlutti, the LVMH group brand, as the club's official partner club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53434
• Published on 12/10/15 at 11:30
©  D.R.
Premier League: Sytner (auto dealership) extends agreement with Leicester City in 2015-16

The automobile dealership Sytner, distributor of BMW and Mini brands, has extended its sponsorship agreement with Leicester City FC (Premier League) for the 2015-16 season, the club announced on 02/10/2015. The two sides have been linked since the 2013-14 season, when Leicester played in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53477
• Published on 12/10/15 at 09:30
©  D.R.
Premier League: British brand Goodwin Smith becomes the official shoe supplier of Swansea City AFC

The British brand Goodwin Smith has become the official shoe supplier of Swansea City AFC (Premier League) for the 2015-16 season, the club announced on 29/09/2015. The brand, created in 1928, will provide shoes to the players, staff and management for official club engagements. Swansea City AFC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53466
• Published on 09/10/15 at 15:49
Spain: Mazda (automobiles) to become the new title sponsor of the Spanish league in 2016-17

The Japanese automaker Mazda will become the title sponsor of the Spanish league from the 2016-17 season, announced the Spanish daily El Pais on 07/10/2015. Javier Tebas, LaLiga president, and José Maria Terol, president of Mazda Automóviles España, are set to sign the agreement on 14/10/2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 53401
• Published on 09/10/15 at 12:20
©  D.R.
Greece: Stoiximan (betting operator) becomes the shirt sponsor of Olympiakos CFP until 2016-17

The Greek betting operator Stoiximan has become the shirt sponsor of Olympiakos CFP (Greece) until the end of the 2016-17 season, the club announced on 02/10/2015. Stoiximan will activate the partnership on social networks and the club's official website. The betting operator is also entitled to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53400
• Published on 09/10/15 at 11:04
©  Omnigon
Digital: Infront Sports & Media forms a strategic partnership with the US agency Omnigon

Infront Sports & Media, the Swiss marketing and media rights agency, has formed a strategic partnership with Omnigon, the US consulting agency for digital solutions, on 07/10/2015. The two companies intend to work together to provide actors in the sports industry technology solutions, consulting…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 53402
• Published on 09/10/15 at 10:39
©  D.R.
Romania: French betting operator NetBet partners with Steaua Bucharest in 2015-16

The French betting operator NetBet has become an official partner of FC Steaua Bucharest (Romania) for the 2015-16 season, the club announced on 06/10/2015. The company will activate the partnership on the Steaua website, on social networks and will also be visible on the advertising boards for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53405
• Published on 09/10/15 at 10:08