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©  Ajax Amsterdam
China: the streaming platform Letv becomes the exclusive media partner of Ajax until 2018

AFC Ajax (Eredivisie) have concluded a sponsorship and partnership deal with Letv, the Chinese Internet and mobile audiovisual streaming platform, on 28/10/2015. The partnership spans three years, until the end of the 2017-18 season. Le Sport, the sports branch of Letv, will offer content from…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 54866
• Published on 29/10/15 at 13:49
©  D.R.
adidas: launch of the Future Arena, a digital venue for an immersive 5-a-side football experience

The German kit supplier adidas has created the Future Arena, a digital 5-a-side football venue that recreates a virtual atmosphere of a professional game with 50,000 spectators, announced the brand on 27/10/2015. The launch of the venue will take place on 14 and 15/11/2015 near the Stade de France…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 54856
• Published on 29/10/15 at 11:30
©  D.R.
Ligue 1: Investing Area (trading), becomes a partner of AS Saint-Étienne until 2016-17

The trading company Investing Area, has partnered with AS Saint-Étienne (Ligue 1) and will appear on the left front of the team's shorts until the end of the 2016-17 season, announced the club on 28/10/2015. The logo was visible for the match between Paris Saint Germain FC - AS Saint-Étienne (4-1…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54851
• Published on 29/10/15 at 10:49
UEFA: French telecom group Orange becomes a global sponsor of Euro 2016

The Orange telecommunications group has become a global sponsor of Euro 2016 and will be the official telecommunications provider for the tournament, announced UEFA on 28/10/2015. The French group is the eighth global sponsor of the European Championship. Orange also partnered with UEFA for Euro…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 54793
• Published on 28/10/15 at 13:40
©  FFF
Euro 2016: Lagardère Sports to manage the design and operation of the Paris fan-zone

Lagardère Sports, the sporting division of Lagardère Sports and Entertainment, has been contracted by the City of Paris for the design, development and operation of the Fan Zone at the Champ de Mars in Paris during Euro 2016, the agency announced on 27/10/2015.The Fan Zone will be used throughout…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 54763
• Published on 28/10/15 at 11:25
©  D.R.
MLS: the smartphones and tablets brand Alcatel One Touch becomes a partner of New York City FC

Alcatel One Touch, the smartphones and tablets brand belonging to the Chinese group TCL Communication, has become an official partner of New York City FC (MLS) for several seasons, the franchise announced on 25/10/2015. Alcatel One Touch will aim to improve the fan experience at the stadium and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54729
• Published on 27/10/15 at 17:30
EPFL: list of member leagues

Updated as of 27/10/2015
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79613
• Published on 27/10/15 at 16:57
©  D.R.
Dentsu Aegis Network: all psLIVE agencies will be rebranded under the name MKTG

All of the psLIVE agencies in Europe and Asia-Pacific, as well as Crimson Room in South Africa, Apollo Nation in Australia and New Zealand, and the US based sport and entertainment consultant Team Epic, will be rebranded under the name MKTG in the next 12 months, announced the international…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 54644
• Published on 26/10/15 at 18:30
©  ab/as Getty Images 2007 Getty Images
The NFL extends its contract with Wembley stadium for at least two games per year until 2020

The NFL has extended its agreement with Wembley National Stadium Limited (a subsidiary of the FA), the operating company for Wembley Stadium (London, 90,000 seats), to play at least two regular-season games per year in the stadium until 2020, announced the League on 22/10/2015. The new contract…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 54522
• Published on 23/10/15 at 16:50
©  FC Barcelona
FC Barcelona: decision on Qatar Airways contract during the general assembly is postponed

FC Barcelona (Liga BBVA) have decided to postpone of the decision for the choice of the club's future shirt sponsor, which was originally on the agenda of the general assembly of the Catalan club scheduled for Sunday 25/10/2015, Barcelona announced on 22/10/2015. Qatar Airways is still negotiating…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54521
• Published on 23/10/15 at 15:42