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©  CAF, IFAP Sports
CAF: IFAP Sports extends its international distribution rights for three tournaments until 2028

The French agency IFAP Sports has signed a 12 year extension to its agreement to work with the CAF for the international distribution of the media and marketing rights of three competitions organised by the African Football Confederation, on 27/10/2015. Both parties are now partnered until the end…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Rights Acquisitions, Authorities, …
• Article # 55780
• Published on 10/11/15 at 18:35
©  D.R.
China: Red Bull (energy drinks) becomes an official partner of the Super League until 2016-17

The Austrian energy drinks brand Red Bull has become an official partner of the Chinese Super League until the end of the 2016-17 season, announced Red Bull on 05/11/2015. "The partnership with Red Bull will further enhance the brand influence and brand value of the Chinese Super League," said Ma…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 55784
• Published on 10/11/15 at 16:41
©  D.R.
Premier League: Heroes (luxury shoes) becomes an official supplier of Manchester United

The luxury shoe brand Heroes, established in Milan (ITA) in March 2015, has become an official supplier of Manchester United FC (Premier League), announced the club on 09/11/2015. The technical staff and Manchester United players will wear shoes provided by the brand during their official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 55747
• Published on 10/11/15 at 10:50
©  SP PICS UNITED PICS UNITED
Eredivisie: Philips extends contract as shirt sponsor of PSV Eindhoven until 2025-26

Philips, the Dutch technology company specialising in electronic lighting and health products, has extended its contract as the shirt sponsor of PSV Eindhoven (Eredivisie) until 2025-26, the club announced on 06/11/2015. Philips will pay €3m per year during the first five years of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55710
• Published on 09/11/15 at 18:04
©  D.R.
Liga BBVA: Ambi Pur (home fragrances) becomes a regional partner of FC Barcelona in Southeast Asia

Ambi Pur, a home fragrances brand of Procter & Gamble, has become a regional partner of FC Barcelona (Liga BBVA) in Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand and Hong Kong) until 2017, announced the club on 11/05/2015.Ambi Pur and the Catalan club will organise the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 55569
• Published on 06/11/15 at 14:39
Euro 2016: psLIVE to accompany the FDJ (gaming) on the definition and implementation of its device

psLIVE, the consulting agency and brand and event activation arm of the Dentsu Network Aegis Group, will accompany the FDJ, the French lottery and sports betting company, on the definition and implementation of its device for its partnership with Euro 2016, said the agency on 02/11/2015."The…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Betting
• Article # 55506
• Published on 06/11/15 at 10:20
©  D.R.
Rugby: Turkish Airlines becomes a partner of the EPCR European competitions

Turkish Airlines has become an official partner of the rugby competitions organised by the EPCR: the European Rugby Champions Cup and the European Rugby Challenge Cup until the end of the 2017-18 season, the European body announced on 04/11/2015. "The fact that we are joining forces with a truly…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 55470
• Published on 05/11/15 at 17:15
©  D.R.
NBA: YinzCam (mobile software) becomes the official application developer of the league in 2015-16

YinzCam, a company specialising in mobile software and applications, has become the official app developer of the NBA for the 2015-16 season, announced the company on 02/11/2015. YinzCam will be responsible for developing applications for the 22 franchises in the league and to implement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 55426
• Published on 05/11/15 at 15:30
©  D.R.
FIFA16: 1.5 billion hours of gameplay and 326 million matches played during the first 16 days

FIFA16, the football video game developed by EA Sports, has totaled over 1.5 billion hours of gameplay and more than 326 million games played in the first 16 days following its release (on either 24/09 or 10/09/2015), announced the company on 04/11/2015. The Premier League is the most popular…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 55382
• Published on 05/11/15 at 10:50
©  D.R.
Wales: Dafabet (betting) becomes a partner of the Welsh Association until August 2018

Dafabet, the betting and online games operator registered in the Philippines, has become a partner of the FAW until August 2018, announced the Welsh Association on 30/10/2015. "Dafabet’s investment into Welsh Football through the Welsh Premier League and now the national team shows their long term…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 55359
• Published on 04/11/15 at 16:30