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©  D.R.
Premier League: Maybank extends regional partnership with Manchester United through 2018-19

The Malaysian bank Maybank extended its regional partnership with Manchester United (Barclays Premier League) through 2018-19, the club announced on 18/09/2014. The company has been a sponsor of MU since 2011.Maybank is the English club's exclusive bank in Malaysia, Singapore and in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25254
• Published on 18/09/14 at 17:58
©  D.R.
Brazil: MRV Engenharia (building sector) extends contract with Atletico Mineiro until 2017

MRV Engenharia, a Brazilian company in the construction sector, extended its partnership with Atletico Mineiro (Brazilian Serie A) until the end of the 2017 season, the company announced on 15/09/2014.MRV has been a sponsor of the club since 2005. The company logo will remain present on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25229
• Published on 18/09/14 at 15:55
©  Galatasaray
Turkey: Huawei becomes shirt sponsor of Galatasaray in Süper Lig in 2014-15

Huawei, the Chinese group that specialises in information and communications technologies, became the shirt sponsor of Galatasaray (Turkey) for the 2014-15 Süper Lig (Turkish top division) fixtures, the club announced on 17/09/2014.The contract, which also ensures that the Chinese brand will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25199
• Published on 18/09/14 at 10:40
©  D.R.
Serie A TIM: American tyre manufacturer Goodyear extends contract with Juventus through 2016-17

The American tyre manufacturer Goodyear extended its contract with Juventus (Serie A TIM) through 2016-17, the club announced on 16/09/2014.The new partnership includes greater collaboration on social networks. The manufacturer wants to build on the international popularity of the Italian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25190
• Published on 17/09/14 at 18:50
©  D.R.
Premier League: William Lawson’s becomes official whiskey partner of Chelsea FC in 2014-15

The brand William Lawson’s became the official whiskey partner of Chelsea FC (Barclays Premier League) in 2014-15, the club announced on 09/09/2014.The brand, which belongs to the Bacardi Limited group, obtains the status of exclusive regional partner in the drinks sector in the United Kingdom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25141
• Published on 17/09/14 at 11:30
Ligue 1: GDF Suez (energy) becomes an official supplier of Paris SG until 2016-17

The French energy group GDF Suez became an official supplier of Paris Saint-Germain (Ligue 1) until the end of the 2016-17 season, the club announced on 16/09/2014. GDF Suez will be present on the advertising boards during matches at the Parc des Princes (45,000 seats). The group's logo will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25142
• Published on 17/09/14 at 10:24
©  CGE Fotogirnalismo
Serie A TIM: betting operator Betclic partners with ACF Fiorentina for 2014-15

The betting operator Betclic has partnered with ACF Fiorentina (Serie A TIM) for the 2014-15 season, the club announced on 15/09/2014. The partnership was negotiated with the Italian agency GSport, the marketing agency of Fiorentina.Betclic will be displayed on the advertising boards during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25092
• Published on 16/09/14 at 14:59
©  Hyundai
Ligue 1: Hyundai continues as shirt sponsor of Olympique Lyonnais until 2015-16

Korean auto manufacturer Hyundai has extended its contract as the main shirt sponsor of Olympique Lyonnais (Ligue 1) for league matches until the end of the 2015-16 season, the club announced on 12/09/2014. The partnership began in August 2012.The manufacturer will have the opportunity to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25063
• Published on 16/09/14 at 11:30
©  D.R.
Liga BBVA : National Bank of Abu Dhabi becomes regional partner of Real Madrid through 2016-17

The National Bank of Abu Dhabi (United Arab Emirates) became the regional partner of Real Madrid (Liga BBVA) through the 2016-17 season, the club announced on 12/09/2014.Clients of the UAE bank will have access to a co-branded credit card. The bank will also use the club's image in the United Arab…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25052
• Published on 15/09/14 at 16:48
©  Chievo Verona
Serie A: virtual currency Jetcoin becomes shirt sponsor of AC Chievo Verona until 2016-17

Jetcoin virtual currency has become the main shirt sponsor of AC Chievo Verona (Serie A) until the end of the 2016-17 season, the club announced on 13/09/2014.The Hong Kong society Jetcoin Institute will also be the shirt sponsor for the youth teams of the club. Jetcoin is a virtual currency that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25028
• Published on 15/09/14 at 13:35