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©  D.R.
Belgium: lingerie boutique sponsors Anderlecht for one match via BNP Paribas Fortis contest

"Ohlala!", a lingerie boutique located in Lendelede (West Flanders, Belgium), became the shirt sponsor of RSC Anderlecht (Belgium) for their match against Cercle Brugge (3-2) on 20/09/2014. Ohlala! won the "Boustez your Business" (Boost your Business) competition launched by the main shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25886
• Published on 01/10/14 at 16:02
©  D.R.
Brazil: Elo (bank card) becomes a partner of the Brazilian Cup for 2015-2017

The Elo card, issued by Brazilian banks Banco do Brasil, Bradesco and Caixa, has become a partner of the Brazilian Cup for the 2015, 2016 and 2017 editions, announced the CBF (Brazilian Football Federation) on 29/09/2014. The payment solution item, created in 2011, will replace Visa as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 25883
• Published on 01/10/14 at 15:26
©  Chievo Verona
Serie A: Asit News (media monitoring agency) becomes a partner of Chievo Verona in 2014-15

Asit News, an Italian company specialising in media and online news monitoring, became a partner of AC Chievo Verona (Serie A TIM) for the 2014-15 season, the club announced on 30/09/2014. Asit News will be on the communications media of Chievo Verona, and also receive hospitality packages for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25863
• Published on 01/10/14 at 13:03
©  Manchester United
Premier League: Spanish Abengoa group (energy) becomes a partner of Manchester United in 2014-15

The Abengoa group, a Spanish producer and distributor of energy, has partnered with Manchester United (Barclays Premier League) for the 2014-15 season, the club announced on 29/09/2014. This global partnership will enable Abengoa to communicate technology solutions for sustainable development. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25833
• Published on 30/09/14 at 18:56
©  D.R.
Bundesliga: Black Forest tourist office gets the stadium naming rights in Freiburg until 2019

Schwarzwald Tourismus GmbH (the Black Forest Tourist Office) has officially acquired the stadium naming rights to the stadium of SC Freiburg (Bundesliga) until the end of the 2018-19 season, announced the tourism company on 25/09/2014.The 24,000-seater stadium will be called Schwarzwald Stadion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 25817
• Published on 30/09/14 at 17:57
©  LAZARO DELA PENYA
Liga BBVA: EA Sports extends its partnership with Valencia CF to promote the FIFA 15 game

The video game maker EA Sports extended its partnership with Valencia CF (Liga BBVA) to promote the FIFA 15 game, the club announced on 25/09/2014. The new contract will expire at the end of the 2016-17 season. EA Sports has set up a game-play area in a box at the Mestalla stadium (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 25807
• Published on 30/09/14 at 14:20
©  D.R.
Premier League: Turkish Airlines in talks to become shirt sponsor of Chelsea in 2015-16

"A meeting between the authorities of Turkish Airlines and Chelsea FC (Barclays Premier League) has been held in Turkey, for the introduction of both companies. Both parties have negotiated on that issue [of shirt sponsorship] and are still continuing their contact," said Ali Genc, vice president…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25799
• Published on 30/09/14 at 13:20
Premier League: Free Bets (betting comparison) partners with West Bromwich Albion until 2016

Free Bets, a website dedicated to the comparison of online betting websites, has partnered with West Bromwich Albion FC (Barclays Premier League) until the end of the 2015-16 season, the club announced on 28/09/2014. Free Bets receives naming rights to the east tribune of the Hawthorns stadium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 25790
• Published on 30/09/14 at 11:05
©  AC Cesena
Serie A: Orogel (frozen food) acquires the stadium naming rights of AC Cesena until 2024

Orogel, an Italian manufacturer of frozen foods, has acquired the stadium naming rights of AC Cesena (Serie A TIM), and christened the Orogel Stadium (capacity 23,800) for the match against AC Milan (1-1, Matchday 5 of the Serie A TIM), on 28/09/2014.Orogel gets naming rights for ten seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 25741
• Published on 29/09/14 at 15:45
©  LFP
Spain: Chinese group Huawei extends its partnership with the LFP for 2014-15

Huawei, the Chinese information technology and communications group, extended its partnership with the LFP (Spanish Professional Football League) for the 2014-15 season, announced the league on 27/09/2014. The agreement includes a marketing campaign targeting three markets: Latin America, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 25733
• Published on 29/09/14 at 14:11