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©  D.R.
Bundesliga: Emirates to remain shirt sponsor of Hamburger SV until 2018-19

Emirates airline is extending its partnership as the shirt sponsor of Hamburger SV (Bundesliga) until June 2019, the club announced on 07/10/2015. The Emirati company has sponsored HSV since the 2006-07 season. "For Emirates, it is important to be represented in all the key markets in Europe, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53339
• Published on 08/10/15 at 15:26
©  D.R.
Valencia CF: "€10m is the price that we consider just for the shirt sponsor" (Peter Draper)

"€10m (per year) is the price that we consider just for our shirt space, for the benefits offered through the club and the rights granted. From there (€10m), we do not move because we believe that this amount is correct," stated Peter Draper, the marketing director of Valencia CF (Liga BBVA) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53277
• Published on 08/10/15 at 10:14
©  D.R.
NHL: Sportradar (sports data) becomes an official supplier for the League from the 2015-16 season

The Swiss company Sportradar, which specialises in the monitoring of athletes and sports betting data, has become the official statistics supplier of the NHL from the 2015-16 season, the company announced on 29/09/2015. Sportradar will process and provide real-time statistics to the media and NHL…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 53239
• Published on 08/10/15 at 09:29
©  UEFA
Euro 2016: news of the current national and global sponsors of the competition

It has now been one year since Française des Jeux (FDJ), the French lottery, gaming and sports betting operator, became the first national sponsor of Euro 2016. Since then, three other French companies have joined the national sponsorship program competition: Proman (human resources), Credit…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 53261
• Published on 07/10/15 at 18:10
©  D.R.
Ligue 1: InteractiveOption.com (trading) becomes the shirt sleeve sponsor of OGC Nice in 2015-16

InteractiveOption.com, a French binary options trading company, has become a partner of OGC Nice (Ligue 1) and will be visible on the sleeve of the team's shirt during the 2015-16 season, announced the two parties on 01/10/2015. The contract was negotiated by Lagardère Sports, the exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53140
• Published on 07/10/15 at 09:30
©  Marco Rosi Fotonotizia
Serie A: Renault (automobiles) becomes a premium sponsor of SS Lazio in 2015-16

The French automobile manufacturer Renault has become a premium sponsor of SS Lazio (Serie A TIM) for the 2015-16 season, the club announced on 03/10/2015. The partnership was signed with Renault Italy and three dealerships of the brand in Rome (ITA): RRG Filiale di Roma, Fiori and Autoequipe.The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53137
• Published on 06/10/15 at 18:26
©  D.R.
NBA: Tissot (Swiss watchmaker) becomes the official timekeeper of the NBA from 2016-17

The Swiss watch brand Tissot has become the official timekeeper of the NBA, WNBA (Women's National Basketball League) and the NBA D-League (developmental league) from the 2016-17 season, the brand announced on 05/10/2015. Tissot will provide the official game clock above the basketball hoops, and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 53131
• Published on 06/10/15 at 17:55
©  D.R.
Bundesliga: Kappa to terminate its agreement with VfL Wolfsburg and could be replaced by Nike

The Italian sports equipment supplier Kappa will terminate its agreement with VfL Wolfsburg (Bundesliga) at the end of the 2015-16 season, multiple German media outlets announced on 02/10/2015. The Italian company, which replaced adidas in July 2014, had a contract running until in 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 53093
• Published on 06/10/15 at 14:54
©  D.R.
Nike: €7.5bn in revenue in the first quarter of the 2016 fiscal year, a net profit of €1.05bn

The US sports equipment supplier Nike generated annual sales of $8.4bn (€7.5bn) during the first quarter of the 2016 fiscal year (from 01/06/2015 to 31/08/2015), up 5% compared to the first quarter of 2015 ($7.98bn), the company announced on 24/09/2015.Nike recorded a profit of $1.18bn (€1.05bn)…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 53069
• Published on 06/10/15 at 12:39
©  Bruno de Lima
Liga BBVA: Glade (home fragrances), becomes a regional partner of FC Barcelona in Brazil

Glade, the home fragrances brand, has become a regional partner of FC Barcelona (Liga BBVA) in Brazil until September 2016, the two parties announced on 01/10/2015. The partnership was negotiated by the Brazilian agencies Traffic Sports and NR Sports. The brand belongs to the group SC Johnson …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53048
• Published on 06/10/15 at 10:29