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©  Crystal Palace
Premier League: William Hill to become official betting operator of Crystal Palace in 2014-15

The British company William Hill has become the official betting operator of Crystal Palace (Premier League), the club announced on 20/08/2014.The operator, which is headquartered in Gibraltar and owns 2,430 licensed betting offices in the UK, will be displayed on LED advertising during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23992
• Published on 22/08/14 at 16:59
©  BVB
Bundesliga: Signal Iduna extends naming contract with Borussia Dortmund stadium through 2025-26

Signal Iduna, a German company that specialises in insurance and financial services, has extended its naming contract with Borussia Dortmund's (Bundesliga) stadium (capacity 80,700) through 2025-26, the club announced on 21/08/2014.Signal Iduna holds the naming rights of the stadium (formerly…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23979
• Published on 22/08/14 at 14:01
©  FCB
Liga BBVA: Indonesian company Advan (electronics) to partner with FC Barcelona through 2015-16

Advan, Indonesian manufacturer of electronic products (computers, smartphones, tablets, etc.), has become the regional partner of FC Barcelona (Liga BBVA) through 2015-16, the club announced on 21/08/2014.The company will use the image rights of FC Barcelona and of its players for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23935
• Published on 21/08/14 at 18:15
©  FC Bayern
Bundesliga: Yingli Solar (solar panels) extends partnership with Bayern Munich through 2016-17

The Chinese manufacturer of solar panels Yingli Solar extended its partnership with Bayern Munich (Bundesliga) through 2016-17, the club announced on 19/08/2014.Yingli Solar has been a partner of the 2013-14 German champion since 2011. As part of the partnership, the Chinese company installed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23920
• Published on 21/08/14 at 17:21
©  Juventus
Serie A: mineral water brand Levissima partners with Juventus through 2015-16

Levissima, Italian mineral water brand, has partnered with Juventus Turin (Serie A) through 2015-16, the club announced on 20/08/2014.Levissima belongs to the Italian group Sanpellegrino S.p.A., bought by the Swiss company Nestlé in 1997. As official supplier, Levissima will receive hospitality…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23917
• Published on 21/08/14 at 14:43
©  D.R.
Ligue 1: "Toulouse FC's sponsorship revenue increased 10% in 2014-15" (Jean-François Soucasse)

"Our sponsorship revenue is up 10% for 2014-15 and is expected to reach €5.5m. This changes things," said Jean-François Soucasse, CEO of Toulouse FC (Ligue 1), speaking to News Tank on 14/08/2014. The club has a budget of €32m for the 2014-15 season. This increase in sponsorship revenue is due to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23735
• Published on 21/08/14 at 14:10
©  Nike
Nike: Heidi O'Neill (USA) appointed vice president and general manager of Nike stores

Heidi O’Neill (USA) was appointed vice president and general manager of Nike stores, the American sports equipment brand announced on 15/08/2014.She will be tasked with "further elevating consumers’ experience of the Nike Brand at retail including development of new store concepts," said the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 23902
• Published on 21/08/14 at 14:00
Premier League: William Hill, official betting operator of Aston Villa in UK and Ireland

The company William Hill has become the official betting partner of Aston Villa (Premier League) in the United Kingdom and in Ireland in 2014-15, the club announced on 19/08/2014.The operator, which is headquartered in Gibraltar and owns 2,430 licensed betting offices in the UK, will be displayed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23903
• Published on 21/08/14 at 12:23
©  D.R.
Ligue 1: Universal Music, official supplier of Olympique de Marseille in 2014-15

The record label Universal Music, owned by the Vivendi group, has become the official supplier of Olympique de Marseille (Ligue 1) in 2014-15, the club announced on 12/08/2014.The partnership also comprises a joint communication with the creation of digital actions before home games. One Universal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23887
• Published on 20/08/14 at 19:20
©  D.R.
England: Wristband to be used as contactless payment device at sports events

Barclaycard, a subsidiary of the British bank Barclays dedicated to credit cards, and Green 4 Solutions, a British company that specialises in customer relations in sports, have partnered to create the bPay Band, a wristband that is in fact a contactless payment device, on 14/08/2014.Consumers…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 23856
• Published on 20/08/14 at 16:27