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©  FIFA
Brazil 2014: Adidas unveils ball for World Cup final

German kit supplier Adidas unveiled Brazuca Final Rio, the ball for the 2014 World Cup final (13/07/2014 in Maracana Stadium in Rio de Janeiro), on 29/05/2014. In keeping with the same aesthetic as Brazuca, the ball for the final is tinged with gold and green, and inspired by the colours of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 20240
• Published on 04/06/14 at 11:59
Serie A : Nike to be the kit supplier of Atalanta in 2014-15; Axa no longer shirt sponsor

The American brand Nike will be the kit supplier of Atalanta (2014-15 Serie A) for 2014-15, the club's president, Antonio Percassi, announced on 22/05/2014. Nike will replace Errea (Italy), which was under contract with the club since the 2007-08 season. The shirt will be presented and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20164
• Published on 03/06/14 at 12:59
©  Adidas
Brazil 2014: Adidas and Japan Football Association launch Pokémon collector shirt for children

In Japan, German kit supplier Adidas and the JFA (Japan Football Association) launched a Pokémon collector shirt for children on 23/05/2014. The JFA and Adidas partnered with Pokémon, the animated series which belongs to the Nintendo group, on 12/03/2014 in order to offer co-branded products for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 20163
• Published on 03/06/14 at 12:36
©  D.R.
Bundesliga: Deutsche Bahn pays bonus to Hertha Berlin for good behaviour of fans

The railway company Deutsche Bahn, the shirt sponsor of Hertha Berlin (Bundesliga), paid a bonus to the club for the good behaviour of their fans during the 2013-14 season, the German company announced on 30/05/2014. The club has a clause with its main sponsor that grants them an estimated €1m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20177
• Published on 03/06/14 at 11:18
©  D.R.
Bundesliga: Giorgio Armani to be Bayern Munich's official tailor until 2016-17

Giorgio Armani will be the official tailor for Bayern Munich (Bundesliga 2014-15) until 2016-17, the club announced on 23/05/2014. Beginning with the 2014-15 season, the Italian brand will dress players, staff and administrative members of the club for official events.
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20106
• Published on 02/06/14 at 17:45
©  D.R.
Premier League: IT company Power8 becomes Everton partner for 2014-15

Power8, a British company providing IT solutions for betting operators, has partnered with Everton (Premier League) for the 2014-15 season, the club announced on 29/05/2014. Power8 will have advertising on the LED screen during games at Goodison Park (capacity 40,000) and on the website of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 20092
• Published on 02/06/14 at 14:37
©  Warrior
Portugal: Warrior Sports replaces Nike as FC Porto's kit supplier through 2016-17

The American brand Warrior Sports will replace Nike as FC Porto's (Liga Sagres) kit supplier beginning with the 2014-15 season, the company announced on 30/05/2014. The three-year contract will expire at the end of the 2016-17 season. Nike was the club's technical partner since 2000 and paid the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20056
• Published on 02/06/14 at 11:03
©  Paris SG
Ligue 1: Sporting goods distributor Go Sport extends with Paris SG until 2016-17

Sporting goods distributor Go Sport has extended with Paris Saint-Germain (Ligue 1, 2014-15) through 2016-17, the club announced on 28/05/2014. Go Sport has supported the club since July 2012. The brand will create official Paris Saint-Germain spaces in with a selection of Go Sport stores. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19967
• Published on 30/05/14 at 18:25
©  Adidas
Adidas launches miCoach Smart Ball, a Bluetooth-enabled football

German kit supplier Adidas launched the miCoach Smart Ball, a Bluetooth-enabled football, on its website on 27/05/2014, following three years of development. The miCoach Smart Ball has sensors that record data relating to the power of the shot, the ball's trajectory and the foot's point of impact…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Merchandising - Licensing
• Article # 19836
• Published on 30/05/14 at 18:01
©  Levante UD
Liga BBVA: Nike to replace Kelme as Levante's kit supplier until 2015-16

Nike will replace the Spanish brand Kelme as the official kit supplier of Levante UD (Liga BBVA 2014-15) the Valencian club announced on 23/05/2014. The American brand is under contract until 2015-16. Kelme was the club's partner for the 2012-13 and 2013-14 seasons. Kelme's annual payment was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19971
• Published on 30/05/14 at 17:59