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©  Feyenoord

Eredivisie: Feyenoord launches a range of "retro" merchandising products with the Copa brand

Feyenoord Rotterdam (Eredivisie) launched a range of "retro" merchandising products -- notably vintage club shirts -- with the Dutch Copa Football brand on 04/11/2014. Copa Football offers various models of vintage shirts containing the designs, cuts and colours of the jerseys worn in the history…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 27785
• Published on
©  Feyenoord

Eredivisie: Turkish Airlines becomes a partner of Feyenoord Rotterdam for 2014-15

Turkish Airlines became a partner of Feyenoord Rotterdam (Eredivisie) for the 2014-15 season, the club announced on 03/11/2014. Turkish Airlines will be displayed on the advertising boards at De Kuip stadium (capacity 51,000) during league games, and also KNVB Beker (Netherlands cup) and Europa…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27740
• Published on
©  Inter

Serie A: Cesare Paciotti (luxury shoes) becomes an official partner of Inter Milan (2014-15)

The Italian luxury shoe brand Cesare Paciotti became the official partner of FC Internazionale Milano (Serie A TIM) for the 2014-15 season, the club announced on 03/11/2014.The brand can use the image of the club and its players for marketing campaigns, and will receive hospitality packages at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27730
• Published on
©  D.R.

FIFA: Emirates ends its partnership in late 2014, Sony not likely to extend either

"Emirates can confirm that a decision has been made not to renew the sponsorship agreement with FIFA (Federation Internationale de Football Association) past 2014," stated the airline company based in Dubai (UAE). "This decision was made following an evaluation of FIFA's contract proposal which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27727
• Published on
©  D.R.

NBA: Kia (automobile) and BBVA (bank) renew their partnerships with the league in 2015

Kia, the Korean automaker and official sponsor of the NBA (National Basketball Association) since 2009, renewed its contract with the league for at least three years, the company announced on 18/10/2014. Kia will become the official supplier of "luxury cars" in the NBA. The brand gets visibility…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27647
• Published on
©  Parma FC

Serie A: Piazza Italia (online sales) becomes the back of the shirt sponsor of Parma FC for 2014-15

Piazza Italia, a website platform for online sales for clothing brands, became the back of the shirt sponsor of Parma FC (Serie A TIM) for the 2014-15 season, the club announced on 20/10/2014.Piazza Italia is the third shirt sponsor of the club, after the vacuum cleaner brand Foletto as the main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27610
• Published on
©  Erima

Bundesliga: FC Köln and Erima launch a special shirt for the 2015 carnival of the city

The German sports equipment supplier Erima and 1. FC Köln (Bundesliga) will launched a special shirt for the carnival of the city on 30/10/2014. The limited edition shirt, celebrating the festival which will take place from 12 to 18/02/2015, priced, as of its launch date on 04/11/2014, at €89.95…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27544
• Published on
©  D.R.

Bundesliga: Expert, electronics distributor, extends with Hannover 96 until 2016

Expert, a German electronic products distributor, extended its partnership with Hannover 96 (Bundesliga) until the end of 2015-16 season, the club announced on 29/10/2014. The contract was made in collaboration with Sportfive Germany, the marketing agency of the club.The contract includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27532
• Published on
©  D.R.

Denmark: Alka (insurance) becomes the title sponsor of the Danish Superliga until 2017-18

Alka, the leading Danish insurance company, will be the title sponsor of the Superliga (Danish first division) from 01/01/2015 to the end of the 2017-18 season, announced Alka on 29/10/2014. The contract amounts to €1.6m per year, and includes an options to extend for one and/or up to three…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27515
• Published on
©  West Ham

Premier League: ICU Label (music label) joins West Ham United for the 2014-15 season

The ICU music label became the official music supplier to West Ham United FC (Barclays Premier League) for the 2014-15 season, the club announced on 29/10/2014. Harper, an ICU Label artist, will do concerts "throughout the season," at the meetings of the Hammers at Boleyn Ground (35 000 places…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27497
• Published on