Filter by domain
Filter by year
©  D.R.
Brazil 2014: "We want to increase brand awareness by 10 percentage points" (Thierry Bouretz, Kia)

"At present, our brand awareness is at 24% in France. We went up 10 percentage points during Euro 2012. We want to have at least the same results this year from the Brazilian World Cup," said Thierry Bouretz, marketing and communications director of Kia Motors France, speaking to News Tank on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 20921
• Published on 06/06/14 at 15:42
©  Wasserman Media Group
Marketing: Kogan and Munds leave TV rights department of Wasserman Media Group

David Kogan and Sara Munds will leave their posts as co-managing directors of TV rights at Wasserman Media Group, the American company specialising in the management of media and marketing rights announced on 04/06/2014. They held these positions since the purchase of their TV rights consulting…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 20387
• Published on 06/06/14 at 11:47
2014 World Cup federations have 12 sponsors on average

The 32 federations participating in the 2014 World Cup have an average of 12 sponsors each, excluding kit supplier contracts. The selection with the most partners is Costa Rica, with 34. Bosnia and Herzegovina are next with 24, and Italy are third with 19. Iran have the fewest, with three (still…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20752
• Published on 05/06/14 at 16:13
©  FC Barcelone
CIES: Messi's estimated value still highest (€200.2m - €232.6m)

Lionel Messi, with an estimated value between €200.2m and €232.6m, remained the most expensive football player in the world in 2014, according to a study by the CIES (International Centre for Sports Studies) Football Observatory published on 04/06/2014. The midpoint in the value range of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Transfer Market
• Article # 20295
• Published on 05/06/14 at 11:58
©  D.R.
Russia: Vinci's 2013 contract to build VTP Arena has been cancelled

The French construction firm Vinci will not build the VTB Arena in Moscow, announced the company running the project, which belongs to the semi-public Russian bank VTB, on 02/06/2014. "A dialogue took place with our client wherein Vinci Construction Grands Projets made proposals which did not…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 20289
• Published on 05/06/14 at 10:00
©  AS Monaco
Ligue 1: human ressources company Triangle Interim extends with AS Monaco through 2014-15

The human resources company Triangle Interim has extended its partnership with AS Monaco (Ligue 1) through 2014-15, the club announced on 03/06/2014. The deal was made in collaboration with the marketing agency Infront France. The parties have been under contract since August 2013. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20236
• Published on 04/06/14 at 16:59
©  Adidas
Brazil: Adidas extends contract with Fluminense through 2020

German supplier Adidas has extended its contract with Fluminense (Brazilian Serie A) until 2020, the Carioca club announced on 28/05/2014. The partnership, which began in 1996, had been set to end in March 2015. The five-season extension includes a revision on the amount of the sponsorship. It…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20232
• Published on 04/06/14 at 16:30
©  Adidas
Brazil 2014: Adidas presents home and away shirts for Bosnia and Herzegovina

Adidas and N/SBIH (Football Federation of Bosnia and Herzegovina) presented the home and away shirts for the national team for the 2014 World Cup on 03/06/2014. The German brand had replaced the Italian kit supplier Legea on 21/03/2014. The agreement between the two parties goes until at least…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 20198
• Published on 04/06/14 at 15:30
©  D.R.
Premier League: Sportfive will sell pitch-side boards for West Ham from 2014-15

Sportfive will manage the sale of advertising on pitch-side LED boards for West Ham United (Premier League) home games from 2014-15, the sports marketing agency announced on 29/05/2014. Sportfive will be responsible for developing the club's partner portfolio, currently at 10 sponsors. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20239
• Published on 04/06/14 at 14:59
©  Elche CF
Liga BBVA: Kelme to replace Acerbis as Elche CF's kit supplier until 2016-17

The Spanish brand Kelme will replace Acerbis as the kit supplier for Elche CF (Liga BBVA 2014-15) until 2016-17, the club announced on 30/05/2014. Acerbis is an Italian brand specialised in motorcycle equipment. Kelme was Elche CF's partner from 1994 to 2001. Elche will be the only Liga club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20238
• Published on 04/06/14 at 14:49