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Palmeiras: Allianz acquire stadium naming rights for €117 million

German insurer Allianz has signed the agreement for the naming rights of Brazilian club Palmeiras' stadium, for a total of $148.9 million (€117 million), on 29/04/2013. The club based in Sao Paulo indicates that the contract will last for 20 years with an option to extend for 10 years. This…

Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 5281
• Published on 02/05/13 at 16:30

ExxonMobil Qatar official partner of the Qatari domestic cup in 2013

ExxonMobil Qatar has renewed its partnership with the Heir Apparent Cup* in a joint announcement made by the U.S. oil subsidiary and the Qatari Professional League (Qatar Stars League) on the 24/04/2013. As in 2011 and 2012, ExxonMobil will be the main commercial partner of the semi-finals (on…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 5317
• Published on 26/04/13 at 18:19

Telecoms operator Viva invests in football in Kuwait

Developing football in Kuwait and promoting the professional league domestically and abroad, are the objectives of the new partnership signed between Viva and the Kuwaiti Football Association (KFA) on 24/04/2013. The partnership, which has applied to national teams of Kuwait and the national…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Digital
• Article # 5325
• Published on 26/04/13 at 15:48

Video games: 2.5 million participants for the FIFA Interactive World Cup (+91.3%)

The 2013 FIFA Interactive World Cup has had 2.5m participants, an increase of 91.3% compared to 2012 (1.3m) and a new record. The tournament for the EA Sports FIFA series on Playstation 3 is held each year to find the world's best player. Participants are selected via online qualifiers or national…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 6032
• Published on 26/04/13 at 13:50

Borussia Dortmund and Turkish Airlines unite for three years

On the 25/04/13, Turkish Airlines announced that they are set to sign a partnership agreement with German football club Borussia Dortmund.Turkish Airlines will be Dortmund's official airline for an annual figure of €10m, according to German newspaper Bild. The airline, who already have partnership…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5455
• Published on 25/04/13 at 18:18

Manchester United signs partnership with Vietnamese bank BIDV

BIDV (Bank for Investment and Development of Vietnam) have signed a five-year sponsorship deal (2013-18) with Manchester United on the 24/04/2013. BIDV's goal is to offer a loyalty card to Manchester United fans in Vietnam.This loyalty card would offer customers deals, including discounts on club…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5466
• Published on 24/04/13 at 14:07

Leeds United: new shirt sponsor

On the 23/04/2013, Leeds United that boiler manufacturer Help-Link is to become their secondary shirt sponsor. From the 2013/14 season, the Help-Link logo will appear on the back of the shirt and on billboards around Elland Road (their stadium) as well as in the matchday programme and on the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 6057
• Published on 24/04/13 at 11:26

Arsenal signs a partnership agreement with Indonesian phone network Telkomsel

Arsenal (England), in attempt to strengthen business ties with Southeast Asia, have signed a partnership agreement with Indonesia'a primary mobile phone network, Telkomsel on 03/04/2013.With this agreement, Telkomsel's 125 million customers will gain access to discounted tickets a month in advance…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5303
• Published on 23/04/13 at 18:36

Opta and Adidas launch new analysis tool to define the 'engine'

On the 22/04/2013, Adidas and sports data company Opta signed a partnership, on a new initiative to analyse footballing 'engines'. Defined by Adidas in 2011, the 'engine' is a box-to-box footballer who covers every blade of grass, seeks goal scoring chances, tracks down his opponents and…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital
• Article # 5635
• Published on 23/04/13 at 09:22

Brasilia: stadium won't be ready before 18/05/2013

The completion date of the Mane Garrincha stadium in Brasilia (Brazil) has been extended to 18/05/2013. Originally scheduled for delivery in mid-April, heavy rains have delayed the laying of the turf. The stadium must be ready to host the opening match of the FIFA Confederations Cup on the…

Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities
• Article # 5476
• Published on 17/04/13 at 16:23