Sponsors & Partners: archives (page 933/935)

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Germany: the European pioneer of naming

Germany is undoubtedly the European pioneer in deals for naming rights. Bayer Leverkusen was the first European club to sell its stadium's naming rights, which has been called the Bayarena since 1997. The same year, English club Bolton Wanderers renamed its stadium The Reebok, after completing a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5743
• Published on

Stadiums: naming rights in France

The opening of the Allianz Riviera stadium in Nice on 05/09/2013 will be a historic day for French football. OGC Nice are set to become the first team in Ligue 1 to have their stadium named after a sponsor . The first instance of stadium naming in France occurred two and a half years ago. Le Mans…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5715
• Published on
©  D.R.

Premier League: Fulham sign deal with Adidas

On 17/05/2013 Fulham FC (Premier League) signed a technical partnership agreement with Adidas. The German brand will manufacture Fulham's kits from the 2013/14 season. The duration and financial terms of the deal were not disclosed.Adidas replace Kappa, Fulham's technical partner since 2010/11…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 5665
• Published on

Azerbaijani oil company SOCAR seventh sponsor of Euro 2016

On 17/05/2013 SOCAR (State Oil Company of Azerbaijan Republic) signed a deal with UEFA (Union of European Football Associations) to become the seventh official sponsor of Euro 2016.The Azeri company becomes the seventh global partner for the 2016 UEFA European Football Championship (from 10/06 to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 5657
• Published on
©  soccers.fr

PSG: Emirates to remain shirt sponsors until 2019

Paris Saint-Germain and Emirates have announced a new sponsorship deal, granting the airline a five-year extension to their partnership with the club until the end of the 2018/19 season. The deal is worth at least €20m per year, as opposed to the €5m that PSG currently receives annually…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5636
• Published on
©  OM.net

Three foreign candidates for the naming of the Stade Velodrome in Marseille

"Large retailers, car manufacturing, banking, insurance, electrical goods, airlines," these are the sectors of the companies that are interested in the naming of the Stade Velodrome in Marseille, according to Bruno Botella, CEO of Arema, the subsidiary of the Bouygues group who are in charge of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 5451
• Published on

Carlsberg: Official partner of Euro 2016

On 02/05/2013, UEFA (Union of European Football Associations) and the beer brand Carlsberg, announced the extension of a partnership initiated in 1988. In 2016, Carlsberg will be the official sponsor of the European championships for the eighth consecutive time.The Danish company is also set to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing
• Article # 5282
• Published on