Austria: the insurer Allianz acquires naming rights of future stadium of Rapid Vienna 2025

The German insurance group Allianz has bought the naming rights of the future stadium of Rapid Vienna (Austria) through 2025, the club announced on 06/06/2014. The stadium will be located on the site of Gerhard Hanappi-Stadion, whose demolition is to begin in summer 2014. Allianz Stadion has a…

Top Federation kit and equipment supplier contracts

Coca-Cola is 2014 World Cup's most represented brand, with 12 federations under contract

The U.S. beverage producer Coca-Cola is the 2014 World Cup's most represented brand, with 12 out of the 32 teams under contract. Among the company's partners are the French, Argentine and German Federations, and it is also an official sponsor of the 2014 World Cup. Its contract with FIFA…

FIFA sees 39% increase in marketing revenues from 2010 to 2014 World Cups

FIFA (Fédération Internationale de Football Association) is expecting to exceed €300m in marketing revenues for 2014. The different partnerships for the 2011-2014 period will exceed €1.1bn in commercial revenue, a 39% increase compared to 2007-2010, which generated €791m. The six major FIFA…

Adidas and Nike vying to top football sportswear industry with 2014 World Cup

The American brand Nike is the market leader in sportswear, with a 2013 turnover of €18.7bn (17% market share), versus €14.49bn for Adidas (12%) . Nevertheless, the German brand is first in football with €1.77bn in turnover in 2013. Nike ranks second at €1.4bn. "The football market has been in…

2014 World Cup partners

The various partnerships with FIFA (Fédération Internationale de Football Association) for 2011-2014 are expected to generate more than €1.1bn in marketing revenue. This amount represents an increase of 39% over the period 2007-2010, which generated €791m. FIFA's six major partners each pay an…

75% of 2014 World Cup selections are under contract with automakers

75% of the 2014 World Cup selections are backed by automakers. This sector is the most represented among the 381 sponsorship contracts signed by the 32 federations playing in Brazil. Selections have an average of 12 sponsors (not including kit suppliers). In addition to the automotive industry…

Nike's €42.6m/year FFF sponsorship is largest kit supplier-federation contract

At an estimated €42.6m per year, the contract between the U.S. company Nike and the FFF (French Football Federation) is the largest kit supplier contract to be signed by a national federation. England, linked to Nike since 2013, come in second with an estimated €30m annually. Germany are third…

69% of 2014 World Cup sponsors hail from the nation they are sponsoring

69% of 2014 World Cup federation sponsors (excluding kit suppliers) are from the same country as the team they are sponsoring. For the four selections from the Asian zone (Australia, South Korea, Iran and Japan), the percentage reaches 89%. Ranked according to these criteria, three of the top five…

Liga BBVA: Joma to replace Luanvi as Granada kit supplier in 2014-15

The Spanish brand Joma will be the official kit supplier for Granada (Liga BBVA) for the 2014-15 season, the club announced on 08/06/2014. Joma will replace the Spanish brand Luanvi, which was a club partner in 2012-13 and 2013-14. Grenada are the second club to be equipped by Joma for the 2014-15…