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The 2014-15 Premier League managers

The 2014-15 Premier League managers
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79591
• Published on 30/05/14 at 15:29
Havas Sports & Entertainment Iberia: Carmen Fernandez de Alarcon named CEO

Carmen Fernandez de Alarcon was named CEO of Havas Sports & Entertainment Iberia, a sports communications agency, on 27/05/2014. She is replacing Domingo Olivo, who held the office since 2013, and is leaving the company. The Spanish CEO will be in charge of 95 employees in offices in Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 19997
• Published on 30/05/14 at 13:44
©  D.R.
Brazil 2014: Adidas launches "largest campaign in its history"; aims for 2bn in revenues

"The campaign 'All In or nothing' is the largest in the history of Adidas," declared Guillaume de Montplanet, brand director of Adidas France, at a launch party on 26/05/2014. "It will reach seven out of 10 French people. Our investment in France has been tripled compared to the 2010 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 19869
• Published on 28/05/14 at 14:40
©  HSV
Bundesliga: Adidas to likely extend its contract with Hamburg SV until 2015-16

German supplier Adidas will likely extend its contract with Hamburg SV (Bundesliga) until 2015-16, according to a local paper, the Hamburger Abendblatt, on 26/05/2014. The new agreement is estimated at €6m per year. Adidas has been associated with the club since the 2007-08 season. The club did…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19814
• Published on 27/05/14 at 19:45
©  D.R.
Bundesliga: Sparda-bank West extends its partnership with Borussia Dortmund until 2016-17

The German bank Sparda-bank West has extended its partnership with Borussia Dortmund (Bundesliga 2014-15) until 2016-17, the club announced on 23/05/2014. Sparda-bank West has sponsored the club since the 2006-07 season. The contract is estimated at €800,000 per year. The bank, as an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19815
• Published on 27/05/14 at 16:30
©  Valence CF
Liga BBVA: Adidas to replace Joma as kit supplier for Valencia CF beginning in 2014-15

Adidas will replace the Spanish brand Joma as the kit supplier for Valencia CF (Liga BBVA) beginning in 2014-15, the club announced on 25/05/2014. The multi-year contract covers, at a minimum, the 2014-15, 2015-16 and 2016-17 seasons. The new Valencia CF shirt is to be unveiled on 01/07/2014…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19794
• Published on 27/05/14 at 12:59
©  D.R.
Marketing: Naomi Hall put in charge of major accounts for Fuse Sport+Entertainment

Naomi Hall has been named senior account director of the marketing agency Fuse Sport+Entertainment (Omnicom Group), for the EMEA region (Europe, Middle East and Africa), the company announced on 20/05/2014. She had served as senior partnerships manager for ESP (Entertainment & Sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 19731
• Published on 26/05/14 at 16:25
©  Ajax Amsterdam
Netherlands: Huawei will sponsor Ajax until 2017 and be WiFi partner until 2018-19

Chinese producers of electronic goods Huawei Group will sponsor Ajax (Eredivisie) until 2016-17, the club announced on 22/05/2014. The company will be featured on the stadium's LED screen during Ajax matches. Huawei will connect the Amsterdam Arena (53,000 seats) with WiFi in 2015. The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19693
• Published on 26/05/14 at 12:22
Andreas Jung re-elected president of VSA, the German sports sponsorship association

Andreas Jung was elected president of the VSA (Vereinigung Sportsponsoring-Anbieter, the German sports sponsorship association) on 22/05/2014 for a term of two years. He has held this position since the creation of VSA on 10/05/2012. The German has also been a member of the board of Bayern Munich…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 19653
• Published on 23/05/14 at 17:14
©  FC Koln
Bundesliga: RheinEnergie extends stadium-naming contract with FC Köln until 2018

The German energy provider RheinEnergie AG has extended its stadium-naming contract with FC Köln (2014-15 Bundesliga) until 2018, the team announced on 20/05/2014. The company, which also hails from Cologne, has had the stadium's naming rights since 2006. The 50,000-capacity stadium hosted the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19533
• Published on 22/05/14 at 12:06