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©  Colorado Rapids
MLS: Ciao Telecom shirt sponsor of Colorado Rapids until 2018

The U.S. telecommunications group Ciao Telecom is becoming the shirt sponsor of Colorado Rapids, which plays in MLS (Major League Soccer, the North American professional league), the franchise announced on 01/05/2014. The five-year contract ensures the presence of Ciao Telecom on the Denver…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18554
• Published on 05/05/14 at 16:15
©  WBA
Premier League: Adidas to extend contract with West Bromwich Albion until 2015-16

The German brand Adidas extended its kit supplier contract with West Bromwich Albion (Premier League) until 2015-16, the club announced on 01/05/2014. Adidas has been the kit supplier for WBA since the 2011-12 season. The club says it has seen its highest shirt sales since the contract began. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18512
• Published on 05/05/14 at 15:14
©  SkullCandy
Skullcandy co-brands headphones with French, German, English and Mexican federations

The American headphone brand Skullcandy introduced its lines of headphones co-branded with the French, German, English and Mexican federations on 25/04/2014, in view of the 2014 World Cup. The Ink'd, Uprock and Hesh 2 lines, with the four federations' logos and in their national selections…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 18547
• Published on 05/05/14 at 12:30
©  Forum d'Avignon
Axel Dauchez, CEO of Deezer, to step down in September 2014

Axel Dauchez will resign as CEO of Deezer, the music streaming platform announced on 29/04/2014. His departure will be effective as of September 2014. Until then, Axel Dauchez will remain CEO of the company and be surrounded by a strengthened management team, including Marhely Daniel (founder)…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 18383
• Published on 30/04/14 at 16:30
©  Inter Milan
Serie A: Infront Sports & Media to manage marketing and hospitality for Inter Milan until 2017-18

The media and marketing rights agency Infront Sports & Media obtained the rights to manage the marketing and hospitality services of Inter Milan (Serie A) on 29/04/2014. Both parties are under contract until 2017-18. The Italian subsidiary of the Swiss agency will develop sponsorship contracts for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18378
• Published on 30/04/14 at 14:30
©  D.R.
Cristiano Ronaldo becomes international ambassador of Swiss watchmaker, Tag Heuer

The Portuguese player, Cristiano Ronaldo (Real Madrid), became the ambassador of the Swiss watchmaker, Tag Heuer, on 28/04/2014. Cristiano Ronaldo is the first footballer to make an agreement with the watch maker. The Ballon d'Or 2013 winner joins actors Cameron Diaz and Leonardo Di Caprio…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 18320
• Published on 29/04/14 at 15:16
©  D.R.
Hungary: Lagardère Unlimited Stadium Solutions awarded management of Ferencvaros Budapest stadium

Lagardère Unlimited Stadium Solutions, the agency dedicated to stadium and sports arena management, owned by Lagardère Unlimited, obtained the management rights to Florian-Albert Stadium in Budapest, the home turf of Ferencvaros, on 24/04/2014.The agreement, valid for a minimum period of ten…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 18330
• Published on 29/04/14 at 14:30
©  D.R.
Brazil: Herbalife to sponsor Flamengo for 2014 season

The American brand of nutritional products, Herbalife, became the sponsor of Flamengo (Brazilian Serie A) for the 2014 season, announced the Rio based club on 25/04/2014. Herbalife will be visible at all home matches of Flamengo thanks to electronic advertising boards around the stadium, including…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18324
• Published on 29/04/14 at 11:49
©  Nike
Brazil 2014: Nike unveils final clip of "Risk Everything" campaign

The U.S. sporting goods supplier, Nike, unveiled the final clip of its main communications campaign, "Risk Everything," for the 2014 World Cup, on 25/04/2014. The video had been viewed almost 30 million times on YouTube by 28/04/2014. The brand launched the campaign with a first clip where…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 18274
• Published on 28/04/14 at 15:59
©  D.R.
Chevrolet acquires naming rights to Brazilian championship

The American automotive brand, Chevrolet, has acquired the naming rights to the Brazilian championship, which began on 19/04/2014. The Brazilian Serie A will officially be called the Brasileirao Chevrolet. The multi-year contract has not been formally announced by the brand and the CBF (Brazilian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18285
• Published on 28/04/14 at 15:36