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©  D.R.
Serie A: Inter Milan and Nike create a merchandising company to develop international sales

Nike and Inter Milan created FC Internazionale Merchandising Srl to develop the merchandise sales of the club internationally, on 15/04/2014. The company is owned by the Italian club and its American kit supplier, Nike. The objectives are to develop co-branded merchandise and to distribute…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17969
• Published on 22/04/14 at 15:45
©  Hull City
Premier League: Umbro to replace Adidas as kit supplier of Hull City from 2014-15

Umbro will replace Adidas as the kit supplier of Hull City (Premier League) in 2014-15, the club announced on 20/04/2014. This four-year partnership will run until the end of the 2017-18 season.The agreement was announced to the supporters of Hull City at the 24th minute of the match Hull City …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17965
• Published on 22/04/14 at 13:18
©  D.R.
Serie A: Chinese company, Titan Media, extends partnership with Inter Milan in Asia until 2015-16

The Chinese company, Titan Media, extended its contract as the media partner of Inter Milan (Serie A) in Asia until 2015-16, the club announced on 15/04/2014. Titan Media develops and translates the content of the inter.it website into Mandarin, the official language of the People's Republic of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 17939
• Published on 22/04/14 at 11:09
©  Sport Recife
Brazil 2014: Adidas and Sport Recife introduce 3 shirts in colours of hosted countries

Adidas and the Brazilian club Sport Recife (Serie A) introduced one shirt each in honour of Germany, Mexico and Japan on 16/04/2014. The German brand is the kit supplier for these three national teams, who will all play in Recife, capital of the State of Pernambuco, in the group stage of the 2014…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17843
• Published on 17/04/14 at 18:30
Premier League: Doyen Sports Investments will manage the young Adnan Januzaj (MU)

Doyen Sports Investments, an investment fund specialising in sports, will manage the business, public relations and digital strategy of the Belgian-Albanian player Adnan Januzaj (born 05/02/1995) of Manchester United (Premier League), the company announced on 15/04/2014. The contract period was…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17808
• Published on 17/04/14 at 14:21
©  Fortuna Düsseldorf
2. Bundesliga: Otelo shirt sponsor of Fortuna Düsseldorf until 2015-16

The German telecommunications company Otelo, a subsidiary of Vodafone, extended its partnership as shirt sponsor of Fortuna Düsseldorf (2. Bundesliga) on 15/04/2014. Otelo is already the shirt sponsor of the club for the 2012-13 season, and is extending through 2015-16. The contract is valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17810
• Published on 17/04/14 at 11:31
©  Nike
Brazil 2014: Nike offers to customise the Air Max 90 EM shoe in colours of six teams

Nike iD, the company's customisation tool, has been allowing users to customise the Air Max 90 EM shoe in the colours of six nation teams participating in the World Cup in Brazil (from 12/06 to 13/07/2014): France, Netherlands, Portugal, United States, Brazil and England. The program started on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 17696
• Published on 16/04/14 at 11:30
United States: Seiko becomes the official timekeeper of the New York Cosmos for the 2014 season

Japanese watchmaker Seiko became the official timekeeper of the New York Cosmos (USA) franchise, which play in the minor-league NASL (National American Soccer League). The contract, signed on 11/04/2014, covers the 2014 season.The brand logo will be visible on the clock of Shuart Stadium at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 17704
• Published on 15/04/14 at 16:27
©  D.R.
Louis Saha creates AXIS 10 Sports Consulting Group: financial advice for footballers

Louis Saha, the French former Manchester United striker, announced the launch of his firm, Axis 10 Sports Consulting Group, on 10/04/2014.The company aims to offer solutions enabling players to protect themselves from financial risks throughout their careers and to better anticipate their…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 17626
• Published on 14/04/14 at 18:31
England: Bitcoin Foundation opens office in London

Bitcoin Foundation will open an office in London "in the coming weeks", said Jon Matonis, CEO of the non-profit organisation, on 08/04/2014. The Bitcoin Foundation was established in 2012 and is based in Washington DC (USA). The London office is intended to promote the brand in Europe and prove…
Domain(s): Sponsors & Partners
• Category(ies): Digital
• Article # 17620
• Published on 14/04/14 at 17:59