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©  Nissan
UEFA: Japanese automaker, Nissan, official partner of the Champions League until 2017-18

The Japanese automobile manufacturer, Nissan, has become an official partner of the Champions League until 2017-18, announced UEFA (Union of European Football Associations), on 07/04/2014. Nissan replaces Ford as the automotive partner of the competition. The American brand announced that it would…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17205
• Published on 07/04/14 at 12:59
©  Huawei
Ligue 1: Chinese company, Huawei, official partner of Paris SG until 2016-17

Huawei, the Chinese information technology company has become the communications partner of Paris Saint-Germain (Ligue 1), announced the club on 03/04/2014. The three-year partnership will expire at the end of the 2016-17 season.Huawei will equip the team with the latest smartphones and phablets…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17136
• Published on 04/04/14 at 14:09
©  D.R.
Adidas to launch video series of Brazuca ball tour through integrated camera, "Brazucam"

German sporting goods supplier, Adidas, has announced the launch of a series of seven videos called "Brazuca around the world" to follow the journey to the 2014 World Cup (Brazil, 12/06 - 13/07/2014) of the Brazuca, the official ball of the competition, thanks to images from the "Brazucam," a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17067
• Published on 03/04/14 at 15:01
©  Nike
Brazil 2014: Nike to unveil Australia's away shirt

The U.S. sporting goods supplier, Nike, presented the Australian away shirt for the 2014 World Cup on 02/04/2014. Both parties have been under contract since 2004. The agreement will run until 2023. The navy blue away shirt uses the same design as the home shirt which was unveiled on 17/02/2014…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17056
• Published on 03/04/14 at 12:29
©  Nike
Brazil 2014: Nike to unveil the US away shirt

The U.S. sporting goods supplier, Nike, has unveiled the away shirt of the American team for the 2014 World Cup on 01/04/2014.The blue, white and red away shirt should come with red shorts and socks. Nike unveiled the white home shirt on 04/03/2014.Nike and the USSF (U.S. Soccer Federation) have…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16975
• Published on 01/04/14 at 18:30
©  MoneyGram
MLS: MoneyGram to acquire the naming rights of FC Dallas training centre

The American company, MoneyGram, has acquired the naming rights of the new training centre of FC Dallas, playing in the MLS (Major League Soccer, North American Championship), announced the franchise on 28/03/2014. The complex of 48.5 hectares, comprised of 19 fields, will now be called the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16919
• Published on 01/04/14 at 17:00
©  D.R.
Premier League: Thai company, Eurofood to partner with Manchester United until 2016-17

Thai food company, Eurofood, has become a partner of Manchester United (Premier League) until the end of the 2016-17 championship, the club announced on 04/01/2014. Eurofood became the exclusive confectionery partner of Manchester United in five Asian countries: Cambodia, Laos, Myanmar, Thailand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16946
• Published on 01/04/14 at 16:00
©  Nike
Brazil 2014: Nike to launch advertising campaign with first clip, "Risk Everything"

U.S. sporting goods supplier, Nike, launched an advertising campaign with its first clip, "Risk Everything," for the 2014 World Cup on 04/01/2014. The film features Cristiano Ronaldo (Portugal), Neymar (Brazil) and Wayne Rooney (England), before a big match during the competition. "The film aims…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 16943
• Published on 01/04/14 at 14:00
©  D.R.
2.Bundesliga: Klaiber shirt sponsor of Karlsruher SC for the 2014-15 championship

Klaiber, a company specialising in the manufacture and sale of blinds, has extended its contract as shirt sponsor of Karlsruhe SC (2.Bundesliga) for the 2014-15 championship, the club announced on 31/03/2014. Klaiber has had its logo on the club's shirt since 2010. The contract is valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16930
• Published on 01/04/14 at 12:10
Ligue 1: Umbro to formalise partnership with FC Nantes until 2017-18

Umbro will become the official kit supplier of FC Nantes (Ligue 1) from the 2014-15 season, said the British brand on 31/03/2014. The four-year contract between the two parties will run until the end of the 2017-18 season. The contract provides FC Nantes with an annual budget of €500,000. Umbro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16876
• Published on 31/03/14 at 13:59