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Spain: Sportium (betting operator) extends with LaLiga until 2016-17

The Spanish betting operator Sportium has extended its partnership with LaLiga until the end of the 2016-17 season, announced the Spanish League on 24/07/2015. Sportium was a partner of LaLiga in 2014-15, and retains visibility on advertising boards at Liga BBVA and Liga Adelante matches. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 48032
• Published on 27/07/15 at 18:37
©  D.R.
Liga BBVA: Real Madrid enter agreement with Alibaba (Chinese e-commerce) to open shop in China

Real Madrid CF (Liga BBVA) have entered into an agreement with the Chinese e-commerce group Alibaba to open its online store on the BtoC Tmall platform, which belongs to the group, announced the club on 26/07/2015. "This agreement allows us to launch the official shop of Real Madrid in China and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 47998
• Published on 27/07/15 at 16:15
©  D.R.
2.Bundesliga: Under Armour will replace Hummel as kit supplier to FC St. Pauli in 2016-17

The American brand Under Armour will become the official equipment supplier of FC St. Pauli (2.Bundesliga) from the 2016-17 season, the two sides announced the 23/07/2015. Under Armour will replace the Danish brand Hummel, which had been engaged with the club, located in the outskirts of Hamburg…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 47946
• Published on 27/07/15 at 10:54
©  D.R.
Ligue 1: Hublot (watchmaker) and Paris Saint-Germain partner for a watch limited to 100 copies

The Swiss watchmaker Hublot and Paris Saint-Germain (Ligue 1), partners until the end of the 2015-16 season, have the unveiled the watch "Big Bang Unico Bi-Retrograde Paris Saint-Germain", a limited edition of 100 copies, on the occasion of the Parisian club participating in the International…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 47933
• Published on 27/07/15 at 09:32
©  D.R.
Serie A: the companies Aerologistik and San Zeno extend with Hellas Verona in 2015-16

Aerologistik (transport and logistics) and San Zeno Consortio (logistics and handling) have extended as official partners of Hellas Verona (Serie A TIM) for the 2015-16 season, announced the club on 21/07/2015. Aerologistik has been a partner the club since the 2013-14 season, and San Zeno since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47908
• Published on 24/07/15 at 15:55
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Ligue 1: Winamax sponsors its fourth French club, FC Nantes, for 2015-16

Winamax, the online poker site and operator of sports betting, has become a partner of FC Nantes (Ligue 1), announced the club on 23/07/2015. Nantes thus becomes the fourth Ligue 1 club, after Olympique de Marseille, Girondins de Bordeaux and OGC Nice, to have its shorts space occupied by Winamax…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 47882
• Published on 24/07/15 at 15:05
©  D.R.
Bundesliga: the Chinese water brand Evergrande Spring becomes a regional partner of Bayern Munich

The Chinese mineral water brand Evergrande Spring has become a regional partner of FC Bayern Munich (Bundesliga) until 2017-18, announced the club on 23/07/2015. The agreement was unveiled during the club's summer tour in China (from 16 to 24/07/2015). Bayern played against Guangzhou Evergrande…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47886
• Published on 24/07/15 at 13:49
©  D.R.
Premier League: DPD (logistics, La Poste group) extends with Stoke City until 2016-17

The British transport and logistics company DPD has extended its partnership with Stoke City FC (Barclays Premier League) until the end of the 2016-17 season, announced the club on 23/07/2015. The club has stated that the annual amount paid by DPD has been doubled. The company has extended its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47845
• Published on 24/07/15 at 11:11
©  D.R.
Bundesliga: Betsafe.com (betting) extends with FC Köln in 2015-16

The German betting operator Betsafe.com extended its partnership with 1. FC Köln (Bundesliga) until the end of the 2015-16 season, the club announced on 23/07/2015. Betsafe has been a premium partner of the club since 2013-14. The brand will benefit from visibility on the giant screens during…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 47827
• Published on 23/07/15 at 19:05
©  D.R.
Bundesliga: Mail Boxes Etc. network becomes partner of Borussia Dortmund in 2015-16

Mail Boxes Etc., a network of franchises which offers shipping and office services, has become a partner of Borussia Dortmund (Bundesliga) for the 2015-16 season, announced the club on 21/07/2015. The company, which is based in Milan (Italy), will benefit from visibility in the media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47750
• Published on 23/07/15 at 11:40