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Bundesliga: the software company SAP extends deal with Hoffenheim for €6m per year until 2019-20

SAP, the German computer software company, has extended its partnership as the shirt sponsor of TSG 1899 Hoffenheim (Bundesliga) until the end of the 2019-20 season, announced the club's CEO, Peter Rettig, on 09/10/2015. SAP has been visible on the Hoffenheim kit since June 2013. Dietmar Hopp…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53737
• Published on 14/10/15 at 11:20
©  D.R.
Premier League: Pulselive agency becomes the digital partner of the League from 2016-17

The British agency Pulselive will become the digital partner of the Premier League from the 2016-17 season, the league announced on 12/10/2015. Pulselive is the digital division of the company Hawk-Eye, the official goal-line technology supplier of the Premier League.Pulselive will be tasked with…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 53642
• Published on 13/10/15 at 13:30
©  D.R.
Eredivisie: Derbystar extends contract as the official ball provider of the Dutch League until 2019

The Eredivisie has extended its partnership with the Dutch group Deventrade, owner of the Derbystar brand which provides the official ball of the championship, until the end of the 2018-19 season, the league announced on 05/10/2015. The two parties have been linked since 2006.Derbystar is also the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 53635
• Published on 13/10/15 at 12:24
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Premier League: headwear brand New Era becomes a partner of Manchester United

New Era, the American fashion brand specialising in headwear, has become a partner of Manchester United FC (Premier League), the club announced on 12/10/2015. The brand will offer different ranges of hats, including "baseball" caps and other caps featuring the club's colours. The "multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53629
• Published on 13/10/15 at 11:45
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FC Barcelona: Botemania (online gaming) could become training kit sponsor for €80m over 4 years

Botemania, the Spanish online casino and gaming platform, is set to become the training kit sponsor of FC Barcelona (Liga BBVA) for €80m over a period of four years (2016-17 to 2019-20), according to the Spanish daily El Mundo Deportivo on 09/10/2015. Barça will receive €18m in the first season…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Betting, Legal, …
• Article # 53621
• Published on 13/10/15 at 11:09
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Bundesliga: Nike to become the new kit supplier of Wolfsburg for €8m per year (2016-26)

The American sports equipment brand Nike has signed an agreement to become the new kit supplier of VfL Wolfsburg (Bundesliga) -- replacing the Italian brand Kappa -- for a club record amount of €8m per year over 10 seasons (2016-17 to 2025-26), announced the German magazine Kicker on 12/10/2015…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 53600
• Published on 13/10/15 at 10:40
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Bundesliga: Volkswagen reaffirms its support to Werder Bremen and extends partnership until 2017-18

The automobile manufacturer Volkswagen has reaffirmed its support for SV Werder Bremen (Bundesliga) and extended its partnership until the end of the 2017-18 season, announced the club on 08/10/2015. "Several weeks ago the contract was automatically renewed for two years. We are delighted to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53595
• Published on 13/10/15 at 09:29
Premier League: progression of the domestic and international audiovisual revenues
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79688
• Published on 12/10/15 at 17:30
Bundesliga: kit suppliers in 2015-16

The German sports equipment brand adidas is the most represented company among the clubs of the Bundesliga in 2015-16, with 5 of the 18 clubs under contract (Bayer 04 Leverkusen, FC Bayern Munich, FC Ingolstadt 04, FC Schalke 04 eand Hamburger SV), 27.8% of the total.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79663
• Published on 12/10/15 at 14:58
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France: the US group AEG negotiated with AccorHotels for the naming rights to the Bercy POPB arena

AEG Global Partnerships, a subsidiary company of the American entertainment group AEG (Anschutz Entertainment Group), represented the City of Paris in its negotiations with the Accor hotel group for the naming rights contract for the Palais Omnisports de Paris-Bercy arena, said the group, on…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 53515
• Published on 12/10/15 at 14:30