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©  D.R.
Premier League: Hublot becomes the official timekeeper of Chelsea FC

The Swiss watchmaker Hublot has become the official timekeeper of Chelsea FC (Barclays Premier League), the club announced on 13/08/2015. José Mourinho, the coach of the London team, has been a brand ambassador since 2014. Hublot will be visible at Stamford Bridge, through its presence on the LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49060
• Published on 14/08/15 at 11:44
©  D.R.
Ligue 1: Dyson Airblade (hand dryer) becomes regional partner of AS Monaco in 2015-16

Dyson Airblade, the hand dryer brand of the British group Dyson, has become a regional partner of AS Monaco FC (Ligue 1) for the 2015-16 season, the club announced on 12/08/2015. The hand dryer brand will now equip the various reception and sporting areas of the Louis II Stadium (18,500 seats)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49054
• Published on 14/08/15 at 11:04
©  D.R.
Premier League: Hannspree (electronics) continues with Watford in 2015-16

Hannspree, the electronic products brand belonging to Taiwanese company HannStar, has extended its partnership with Watford FC (Barclays Premier League) for the 2015-16 season, the two parties announced on 12/08/2015. The company has been partnered with the north London club since the 2013-14…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49036
• Published on 14/08/15 at 10:00
©  D.R.
Olympics: Yamato Holdings (shipping) becomes the fourth official partner of the 2020 Tokyo Olympics

The Japanese shipping company Yamato Holdings has become the fourth official partner of the Olympic and Paralympic Games in Tokyo (Japan) in 2020, announced the Japanese organising committee on 10/08/2015. Yamato Holdings becomes a partner of the "logistics" category. Yamato Holdings joins the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 48954
• Published on 14/08/15 at 09:22
©  D.R.
Tyres companies accelerating their entry into football sponsorship in Europe

With the Japanese tyre company Yokohama Rubber now the shirt sponsor of Chelsea FC (Premier League) for €55m per season, many tyre companies -- such as the Turkish entreprise Lassa Tyres and the Chinese company Linglong Tire, among others -- are increasingly their role in football…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 49033
• Published on 13/08/15 at 18:05
©  D.R.
Premier League: Nexon Korea (video games) a regional partner of Manchester United FC in South Korea

The Korean branch of Nexon, the video games publisher and developer, has become a regional partner of Manchester United FC (Barclays Premier League) in South Korea, the club announced on 11/08/2015. The company, which specialises in social gaming, will propose a co-branded version of the online…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 49014
• Published on 13/08/15 at 14:40
©  D.R.
Bundesliga: Technomarkt (electronics stores) partners FC Augsburg in 2015-16

The chain of consumer electronics stores Technomarkt has extended and expanded its partnership with FC Augsburg (Bundesliga) for the 2015-16 season, the club announced on 11/08/2015. The German company is now an exclusive partner, or the second classment in the pyramid of club sponsors. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49008
• Published on 13/08/15 at 13:50
©  Photograph: Tolga Bozoglu/EPA EPA
FIFA: two members of the reform committee will be appointed by commercial partners

The 2016 FIFA Reform Committee, whose creation was announced after the meeting of the executive committee on 20/07/2015, will have two members appointed by the commercial partners of FIFA, announced the international federation on 11/08/2016. The committee is composed of 15 members, including 12…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 49000
• Published on 13/08/15 at 12:44
©  D.R.
Ligue 1: NetBet (betting operator) partners with AS Saint-Étienne in 2015-16

The French betting operator NetBet has partnered with AS Saint-Étienne (Ligue 1) for the 2015-16 season, the company announced on 06/08/2015. The partnership was negotiated by the club's marketing agency, Sportfive France. NetBet will be visible on two 3D carpets around the goals, LED advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48985
• Published on 13/08/15 at 11:45
©  D.R.
Liga BBVA: Arda Turan (FC Barcelona) becomes an ambassador of Lassa Tyres (tyres)

Arda Turan, captain of the Turkish national team and a future player of FC Barcelona (Liga BBVA), has become an global ambassador for Lassa Tyres, the Turkish tyre manufacturer, for the 2015-16 and 2016-17 seasons, the company announced on 10/08/2015. Lassa Tyres will use the image of the player…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 48984
• Published on 13/08/15 at 10:29