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©  D.R.
Ligue 1: Hugo Boss extends partnership as the official tailor of Paris Saint-Germain in 2015-16

The German brand Hugo Boss has extended its partnership as the official tailor of Paris Saint-Germain (Ligue 1) for the 2015-16 season, on 12/10/2015. The two sides have been affiliated since the 2014-15 season. Hugo Boss replaced Berlutti, the LVMH group brand, as the club's official partner club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53434
• Published on 12/10/15 at 11:30
©  D.R.
Premier League: Sytner (auto dealership) extends agreement with Leicester City in 2015-16

The automobile dealership Sytner, distributor of BMW and Mini brands, has extended its sponsorship agreement with Leicester City FC (Premier League) for the 2015-16 season, the club announced on 02/10/2015. The two sides have been linked since the 2013-14 season, when Leicester played in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53477
• Published on 12/10/15 at 09:30
©  D.R.
Premier League: British brand Goodwin Smith becomes the official shoe supplier of Swansea City AFC

The British brand Goodwin Smith has become the official shoe supplier of Swansea City AFC (Premier League) for the 2015-16 season, the club announced on 29/09/2015. The brand, created in 1928, will provide shoes to the players, staff and management for official club engagements. Swansea City AFC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53466
• Published on 09/10/15 at 15:49
Spain: Mazda (automobiles) to become the new title sponsor of the Spanish league in 2016-17

The Japanese automaker Mazda will become the title sponsor of the Spanish league from the 2016-17 season, announced the Spanish daily El Pais on 07/10/2015. Javier Tebas, LaLiga president, and José Maria Terol, president of Mazda Automóviles España, are set to sign the agreement on 14/10/2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 53401
• Published on 09/10/15 at 12:20
©  D.R.
Greece: Stoiximan (betting operator) becomes the shirt sponsor of Olympiakos CFP until 2016-17

The Greek betting operator Stoiximan has become the shirt sponsor of Olympiakos CFP (Greece) until the end of the 2016-17 season, the club announced on 02/10/2015. Stoiximan will activate the partnership on social networks and the club's official website. The betting operator is also entitled to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53400
• Published on 09/10/15 at 11:04
©  Omnigon
Digital: Infront Sports & Media forms a strategic partnership with the US agency Omnigon

Infront Sports & Media, the Swiss marketing and media rights agency, has formed a strategic partnership with Omnigon, the US consulting agency for digital solutions, on 07/10/2015. The two companies intend to work together to provide actors in the sports industry technology solutions, consulting…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 53402
• Published on 09/10/15 at 10:39
©  D.R.
Romania: French betting operator NetBet partners with Steaua Bucharest in 2015-16

The French betting operator NetBet has become an official partner of FC Steaua Bucharest (Romania) for the 2015-16 season, the club announced on 06/10/2015. The company will activate the partnership on the Steaua website, on social networks and will also be visible on the advertising boards for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53405
• Published on 09/10/15 at 10:08
©  D.R.
Bundesliga: Emirates to remain shirt sponsor of Hamburger SV until 2018-19

Emirates airline is extending its partnership as the shirt sponsor of Hamburger SV (Bundesliga) until June 2019, the club announced on 07/10/2015. The Emirati company has sponsored HSV since the 2006-07 season. "For Emirates, it is important to be represented in all the key markets in Europe, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53339
• Published on 08/10/15 at 15:26
©  D.R.
Valencia CF: "€10m is the price that we consider just for the shirt sponsor" (Peter Draper)

"€10m (per year) is the price that we consider just for our shirt space, for the benefits offered through the club and the rights granted. From there (€10m), we do not move because we believe that this amount is correct," stated Peter Draper, the marketing director of Valencia CF (Liga BBVA) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53277
• Published on 08/10/15 at 10:14
©  D.R.
NHL: Sportradar (sports data) becomes an official supplier for the League from the 2015-16 season

The Swiss company Sportradar, which specialises in the monitoring of athletes and sports betting data, has become the official statistics supplier of the NHL from the 2015-16 season, the company announced on 29/09/2015. Sportradar will process and provide real-time statistics to the media and NHL…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 53239
• Published on 08/10/15 at 09:29