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©  D.R.
UEFA: Konami receives the license to develop the official video game of Euro 2016

Konami Digital Entertainment, the Japanese video game publisher, has received the license to develop the official video game of Euro 2016, UEFA announced on 05/08/2015. Konami, which publishes the Pro Evolution Soccer franchise, already has the exclusive gaming license rights of the two major UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 48612
• Published on 06/08/15 at 13:39
©  D.R.
FC Barcelona: a real estate group based in Abu Dhabi may offer €60m per year for shirt sponsorship

Tasweek Real Estate Development and Marketing, a real estate group based in Abu Dhabi, could propose a €60m per year agreement over three seasons (2016-17 to 2018-19) to become the shirt sponsor of FC Barcelona (Liga BBVA), revealed Toni Freixa -- a former candidate for the presidency of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48592
• Published on 06/08/15 at 12:15
©  D.R.
Premier League: Marathonbet (betting operator) partners with Manchester United until 2017-18

The British betting operator Marathonbet has become a partner of Manchester United FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), the club announced on 05/08/2015. The organisation acquired the exclusive worldwide betting rights, with the exception of four areas: the United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48591
• Published on 06/08/15 at 11:29
France: Sylvia Godret-Colloc named president of Nice Eco Stadium, operator of the Allianz Riviera

Sylvia Godret-Colloc was appointed president of Nice Eco Stadium, announced the operating company of the Allianz Riviera (36,178 seats) on 04/08/2015. Her role effectively began in June 2015. She succeeds Xavier Lortat-Jacob, who has been appointed to a role with Vinci Airports abroad. Sylvia…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 48517
• Published on 06/08/15 at 09:45
©  D.R.
France: Troisième Ligne launches an outsourcing solution for the online shops of clubs

Troisième Ligne, a French agency specialising in brand management, licensing and sports merchandising, has launched an outsourcing solution for the online shops of football clubs, the agency announced on 05/08/2015. Troisième Ligne operates the official online stores of LOSC Lille and FC Nantes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 48565
• Published on 05/08/15 at 18:19
©  LaLiga
China: Suning and LaLiga partner for the the 2015-20 Liga BBVA broadcast rights on PPTV (€250m)

Suning, the Chinese company specialising in the distribution of electronic products, formed a strategic partnership in China with LaLiga for the 2015 to 2020 period on 05/08/2015. The purpose of the partnership is two-fold: • The exclusive distribution of the Liga BBVA on PPTV Internet and mobile…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Rights Acquisitions, …
• Article # 48554
• Published on 05/08/15 at 17:04
©  D.R.
Bundesliga: Audi extends its partnership with FC Bayern Munich until 2024-25

The German automobile manufacturer Audi, an 8.33% shareholder of FC Bayern Munich (Bundesliga), has extended its sponsorship partnership with the club until the end of the 2024-25 season, the Bavarian club announced on 04/08/2015. The agreement was unveiled at the 2015 Audi Cup pre-season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48545
• Published on 05/08/15 at 15:00
©  D.R.
Premier League: Betfair (betting operator) partners with Leicester City for 2015-16

The British betting operator Betfair has become a partner of Leicester City FC (Barclays Premier League) for the 2015-16 season, the club announced on 03/08/2015.The company receives visibility on the LED advertising boards in matches at the King Power Stadium (32,000 seats) and on the Leicester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48505
• Published on 05/08/15 at 09:32
©  D.R.
Russia: Toyo Tires becomes a partner of FK Zenit St. Petersburg until 2017-18

The Japanese group Toyo Tire & Rubber Company has become a partner of FK Zenit St. Petersburg (RUS) for three seasons (2015-16 to 2017-18), the club announced on 27/07/2015. The two parties launched a online video game to celebrate the agreement: a first-person football simulation, which will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48502
• Published on 04/08/15 at 18:00
©  D.R.
Premier League: Coral (betting operator) becomes a partner of Norwich City FC in 2015-16

The British betting operator Coral became a partner of Norwich City FC (Premier League) for the 2015-16 season, the club announced on 03/08/2015. The partnership was negotiated by sports marketing agency BD Sport.Coral is the major partner of the Barclay Stand (6000 seats), one section of Carrow…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48479
• Published on 04/08/15 at 16:00