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Premier League: Maxxis (tyres) extends partnership with Liverpool FC until 2016-17

Maxxis, the Taiwan-based tyre manufacturer, has extended its partnership with Liverpool FC (Premier League) until the end of the 2016-17 season, the club announced on 26/08/2015. Maxxis has been a partner of the English club since 2009. The company will benefit from visibility on the LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50017
• Published on 28/08/15 at 15:51
©  n/a
UK and Ireland: betting operators Betfair and Paddy Power to merge into single group

The British company Betfair and the Irish company Paddy Power, two of the leading betting operators in the UK and Ireland, are set to merge in a consolidation that would create a company worth £5.8 billion (€7.9bn), according to an announcement on 26/08/2015.The proposed merger follows the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Merchandising - Licensing, …
• Article # 50016
• Published on 28/08/15 at 15:10
©  D.R.
Serie A: Haier (electronics) becomes a partner of Bologna FC for the 2015-16 season

Haier, the Chinese manufacturer of electronics and appliances, has become a partner of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 24/08/2015. Haier is entitled to visibility on the advertising boards and other pitch-side advertising at the Stadio Renato Dall'Ara…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49969
• Published on 28/08/15 at 11:01
©  D.R.
Bundesliga: MVV Energie extends its partnership with TSG 1899 Hoffenheim until 2017-18

MVV Energie, the energy producer and distributor, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) until the end of the 2017-18 season, the club announced on 25/08/2015.The agreement is worth an estimated €400,000 per year according to the German media. MVV Energie remains the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49955
• Published on 28/08/15 at 10:30
©  D.R.
Serie A: Payexe (exchange of goods and services), becomes shirt chest sponsor of Chievo in 2015-16

Payexe, the online service for the cashless exchange of goods and services, has become the shirt upper chest sponsor of AC Chievo Verona (Serie A TIM) for the 2015-16 season, the club announced on 15/08/2015. The Swiss company will also be present on all of the Chievo youth team shirts. Payexe…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49947
• Published on 28/08/15 at 09:22
©  D.R.
United States: Mercedes-Benz aquires the naming rights to the future 83,000 seat Atlanta stadium

The German automaker Mercedes-Benz has acquired the naming rights to a new 83,000 seat stadium in Atlanta (Georgia, USA), announced the Atlanta Falcons NFL franchise, the future residents of the stadium, on 24/08/2015. The 27 year agreement (ending in 2042) was negotiated by AMB Sports …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 49936
• Published on 27/08/15 at 18:29
Spain: Samsung partners with the Liga BBVA and Liga Adelante in 2015-16

The Spanish subsidiary of the South Korean manufacturer Samsung Electronics has become a partner of the Liga BBVA and Liga Adelante for the 2015-16 season, announced LaLiga on 21/08/2015. The agreement includes visibility on advertising boards in stadiums, official LaLiga media communications…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49903
• Published on 27/08/15 at 15:34
Italy: ConTe.it (insurance) becomes title sponsor of the Serie B championship until 2017-18

ConTe.it, the Italian automobile and motorcycle insurance company, has become the title sponsor of Serie B until 2017-18, announced the Lega Serie B on 26/08/2015. ConTe.it is a subsidiary of the British Admiral Group, and has been operational in Italy since 2008.The championship now bears the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49887
• Published on 27/08/15 at 13:59
©  D.R.
Serie A: LeasePlan (rental cars) becomes the back of the shirt sponsor of Genoa CFC in 2015-16

Leaseplan, a company specialising in the long term rental of utility vehicles, has become the back of the shirt sponsor of Genoa CFC (Serie A TIM) for the 2015-16 season, the two parties announced on 26/08/2015. Leaseplan has been a premium partner of the Italian club for ten years.Leaseplan is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49877
• Published on 27/08/15 at 11:57
©  D.R.
Bundesliga: Bayern manager Pep Guardiola (ESP) becomes an ambassador for Gore-Tex (textile)

Pep Guardiola (44 years old), the Spanish coach of FC Bayern Munich (Bundesliga), has become an ambassador for Gore-Tex until 2019, the patented fabric technology branch of the Gore group announced on 20/08/2015. Guardiola will participate in media campaigns for the brand and will wear Gore-Tex…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 49795
• Published on 26/08/15 at 14:55