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©  D.R.
Swiss sports data company Sportradar signs partnership with Belorussian federation

Sportradar, a Swiss company specialised in providing statistics to media outlets and sports betting operations, is becoming the "official data partner" for the BFF (Belorussian Football Federation), the federation announced on 23/04/2014.This partnership, which lasts for five years, gives…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 18178
• Published on 28/04/14 at 10:41
©  Tove Okunniwa
Havas Sports & Entertainment UK: Tove Okunniwa named CEO

The English woman Tove Okunniwa was named CEO of Havas Sports & Entertainment UK on 23/04/2014. Since 2007, she had held the position of executive director at MEC Access UK, a British sports marketing agency. Tove Okunniwa will work with Lucien Boyer, president of Havas Sports & Entertainment, and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 18168
• Published on 25/04/14 at 18:30
©  Liverpool FC
Premier League: Subway, fast food company, becomes partner of Liverpool FC

The fast food chain Subway has become a partner of Liverpool FC (Premier League), the club announced on 23/04/2014. The contract covers at least the 2014-15 and 2015-16 seasons. The brand will be displayed on electronic advertising boards around Anfield and they will have the right to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18167
• Published on 25/04/14 at 17:59
©  Ajax Amsterdam
Netherlands: Aegon insurance offers its space on Ajax shirt to charity in 2014-15

The insurance company, Aegon, has offered its space on the Ajax Amsterdam (NED, Eredivisie) shirt to a charity for 2014-15, the club announced on 23/04/2014. The space will be offered to the Gehandicaptensport association, a Dutch organisation that works on the development of sports for disabled…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18215
• Published on 25/04/14 at 17:44
©  Mark King
Mark King to become president of Adidas North America as of 01/06/2014

Mark King will become the new president of Adidas in North America as of 01/06/2014, announced the German brand on 17/04/2014. He replaces Patrik Nilsson, who became CEO of the American fashion brand, Gant. Mark King will be responsible for the direction of Adidas and Reebok on the North American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 18186
• Published on 25/04/14 at 15:42
© IAN HODGSON
England: Macron becomes kit supplier for Bolton Wanderers and acquires stadium naming rights

The Italian sporting goods brand, Macron, has become the kit supplier of the Bolton Wanderers (Championship, 2nd British division) the club announced on 24/04/2014. The company also obtained the naming rights to the currently named Reebok Stadium (28,000 seats). The four-year agreement is valid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 18183
• Published on 25/04/14 at 14:49
©  Heineken
Brazil 2014: Heineken launches communications campaign with Dennis Bergkamp in the Netherlands

The Dutch brewer Heineken launched its communications campaign for the 2014 World Cup with a video using the former international Dennis Bergkamp (HOL, 79 caps, 37 goals) on 22/04/2014. The clip features a Dutch float during carnival in Rio, and is being broadcast in the Netherlands. A statue of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 18182
• Published on 25/04/14 at 12:07
©  D.R.
"The Gazprom contract should be respected, not cancelled" (Clemens Tönnies, Schalke 04)

"The contract with Gazprom should be respected -- this partnership should not be cancelled," Clemens Tönnies, President of Schalke 04 (Bundesliga) told the German business daily Handelsblatt on 22/04/2014. The Russian energy supplier is the shirt sponsor of the club for the 2006-07 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18173
• Published on 25/04/14 at 10:51
©  TSG Hoffenheim
Solar panel company, Wirsol, extends naming of Hoffenheim stadium until 2016

Solar panel company, Wirsol, extended its naming rights contract with TSG 1899 Hoffenheim's stadium (Bundesliga) until 2016, the club announced on 16/04/2014. Hoffenheim's stadium has been named Wirsol Rhein-Neckar Arena (30,000 seats) since 2011. The contract is valued at €1.2m per year. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 18110
• Published on 24/04/14 at 12:43
©  D.R.
Italy: Spanish brand Joma to replace Puma in Palermo in 2014-15

The Spanish brand Joma will replace Puma as kit supplier for U.S. Palermo (Serie B) beginning with the 2014-15 season, several Italian media outlets announced on 21/04/2014. Puma has equipped the team since the 2012-13 club championship. The contract was signed when Palermo played in Serie A. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 18024
• Published on 23/04/14 at 12:59