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Brazil 2014: Deutsche Telekom launches its campaign "We are football fans, above all"

The German brand Deutsche Telekom, a DFB (German Federation) sponsor, is launching a digital campaign entitled, "We are football fans, above all", from 05 to 23/05/2014, the company announced on 28/04/2014. This campaign has fans show their support for the German selection by publishing "selfies…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 18733
• Published on 12/05/14 at 09:51
©  AS Roma
Serie A: The channel Sky Sport to be AS Roma's shirt sponsor for last two matches of 2013-14

The pay TV channel Sky Sport is to be AS Roma's (Serie A) shirt sponsor for the last two matches of the 2013-14 championship, the club announced on 04/05/2014. Sky Sport, the club's media sponsor, will replace the logo of the club's foundation, "Roma Cares", on the Roman tunic for the face-off…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18787
• Published on 09/05/14 at 13:00
©  ERIMA GmbH
2.Bundesliga: Erima extends partnership with Cologne, Hummel becomes Sankt Pauli's shirt supplier

The German kit supplier Erima extended its partnership with FC Cologne (2.Bundesliga) until 2017-18, and the Danish brand Hummel extended its contract with FC Sankt Pauli (2.Bundesliga) and became official kit supplier for 2014-15 and 2015-16. The announcements were made on 04/05/2014.FC Cologne…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 18699
• Published on 07/05/14 at 16:00
Ligue 1: Optician Alain Afflelou to sponsor AS Monaco in 2014-15

The optician Alain Afflelou will become a sponsor of AS Monaco (Ligue 1) in 2014-15, the club announced on 06/05/2014. The club was guided by the marketing rights management agency Sportifve. The brand will be present on the back of the club's shirts for the last three games of the 2014 season: at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18681
• Published on 07/05/14 at 13:59
©  D.R.
Serie A: Energy Ti becomes Parma FC sponsor and acquires 10% of club

Energy Ti, an energy company, became a sponsor of Parma FC (Serie A) and acquired 10% of the club on 29/04/2014. Energy Ti provides natural gas, electricity and services related to energy efficiency. The Italian company is also based in Switzerland and France. The group will provide €25m over 10…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18678
• Published on 07/05/14 at 13:36
2.Bundesliga: Sportfive to manage marketing for FC Kaiserslautern until 2019-20

Sportfive has extended its contract to handle marketing for 1.FC Kaiserslautern (2.Bundesliga) until July 2020, the club announced on 03/05/2014. The parties have been under contract since 2004. Sportfive Germany will handle the commercial rights, stadium display advertising, and shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18685
• Published on 07/05/14 at 12:59
Germany: RB Leipzig will make Red Bull less prominent in its logo, on criticism by DFL

RB Leipzig will make Austrian energy drink Red Bull less prominent in its logo, following criticism by DFL (the German professional league) and in order to participate in the 2014-15 2.Bundesliga, the club announced on 05/05/2014. The club, second in the German third division after 37 matchdays…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 18680
• Published on 07/05/14 at 11:59
©  Schalke 04
Bundesliga: Brewer Veltins extends stadium-naming contract with Schalke 04 until 2019

The German brewer Veltins has extended its contract with Schalke 04 (Bundesliga) for stadium-naming rights until 2019, the club announced on 05/05/2014. The agreement is valued at €5.5m per year. Gelsenkirchen stadium, opened in August 2001, has been called the Veltins Arena since 2005. Schalke 04…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 18652
• Published on 06/05/14 at 18:59
©  D.R.
Lagardère Unlimited and BWA create a joint venture, LUArenas, to operate stadiums in Brazil

Lagardère Unlimited, the sports and entertainment branch of the Lagardère Group, and BWA, a Brazilian company specialised in ticketing and access points, are creating a joint venture named LUArenas to operate stadiums in Brazil, they announced on 24/04/2014. LUArenas will manage the Arena Castelão…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Legal, …
• Article # 18511
• Published on 05/05/14 at 18:06
©  D.R.
U.S. confectionary company Mondelez becomes official snacking partner of the FFA

The U.S. confectionary company Mondelez became the official snacking partner of the FFA (Football Federation Australia) on 01/05/2014. The multi-year agreement allows the brand to launch a communications campaign in Australian territory before the 2014 World Cup (Brazil, 12/06 to 13/07/2014)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 18567
• Published on 05/05/14 at 16:59