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©  Hugo Boss
Olivier Giroud becomes ambassador of Hugo Boss' fragrance Boss Bottled

International French striker Olivier Giroud (Arsenal FC) became the ambassador for the Hugo Boss fragrance Boss Bottled on 09/04/2014. Olivier Giroud appears in the print campaign of the German fashion group.The striker for Arsenal and the French team is under contract with the kit supplier Puma…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17624
• Published on 14/04/14 at 17:45
©  Eurobank
Premier League: Eurobank becomes the credit card partner of Manchester United in Serbia

The Serbian subsidiary of the Greek group EFG, Eurobank Ergasias, is becoming the credit card partner of Manchester United (Premier League) in Serbia, the club announced on 10/04/2014. The four-year contract between the two parties goes to May 2018. The regional level agreement makes Eurobank the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17617
• Published on 14/04/14 at 17:31
©  Wilson
Basketball: U.S. equipment manufacturer, Wilson, launches "Smart Ball"

American company Wilson Sporting Goods unveiled the "Smart ball," a connected basketball, on 05/04/2014. This ball is being developed in partnership with SportIQ, a Finnish company specialising in artificial intelligence. There are sensors inside the ball that track its movements. It is connected…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands
• Article # 17530
• Published on 14/04/14 at 16:30
Twitter followers in the 5 major European championships in 2014-15

The social network Twitter is a relationship marketing tool that can increase interactivity far beyond the 90 minutes of a match. It enables the club to communicate at any moment, and promotes proximity with fans, through its tone and content.In the football industry, Real Madrid are the best…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79813
• Published on 14/04/14 at 16:29
©  Nike
Nike launches a "Nike FC" product line to celebrate its 20 years in football

To celebrate its 20 years of presence in football, Nike launched a "Nike FC" product line on 14/04/2014.The American brand presented T-shirts, tracksuits and three Tiempo 94 trainers. The products are available in white, black or gray. Nike chose four international ambassadors for the campaign…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 17595
• Published on 14/04/14 at 15:32
Germany: 20 former players invest in 3 digital sport start-ups

Twenty former German professional footballers have invested in the Social Commerce Group SE, a holding of three companies specialising in digital sport — MXM AG, yoyo AG and Staramba — announced the Social Commerce Group SE on 08/04/2014. MXM AG develops software for augmented reality technology…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 17536
• Published on 14/04/14 at 10:59
©  D.R.
Germany: Allianz insurers acquire naming rights to women's Bundesliga until 2018-19

The Allianz insurance company acquired the naming rights to the women's Bundesliga from the 2013-14 season. The announcement was made on 10/04/2014. The contract makes Allianz the title sponsor of the German women's championship, thus becoming the "Allianz Bundesliga", until the end of the 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17545
• Published on 14/04/14 at 10:46
©  D.R.
David Beckham to become ambassador of Haig Club whiskey of British group Diageo

The former English footballer, David Beckham has become the worldwide ambassador of Haig Club whiskey, property of British group Diageo, on 09/04/2014.The former player of Paris Saint-Germain (Ligue 1) will appear in the communication campaign of the Haig Club brand and will work to establish the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17527
• Published on 11/04/14 at 16:54
©  Adidas
Adidas, HP and Microsoft, first brands to use the new Twitter interface

Adidas, HP and Microsoft are the first brands to have updated the interface of their Twitter profile page, on 09/04/2014.This new interface is more visual with a large cover photo (1500 x 500) and a profile picture that has been moved to the left of the page and has tripled in size (from 73 x 73…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 17520
• Published on 11/04/14 at 16:20
©  FC Porto
FC Porto: Portugal Telecom displays different brands on shirts according to players’ ages

Portugal Telecom, shirt sponsors of FC Porto (Liga Sagres), changed the brands displayed on each shirt according to the age of the player. It thus displayed “Moche,” its mobile brand targeted to young people, on the shirts worn by those under 25, and the logo for “MEO” (ADSL and cable-TV) on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17452
• Published on 10/04/14 at 15:59