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Besiktas: preliminary agreement with Vodafone for the naming of the Inonu Stadium

On the 18/06/2013, Turkish club Besiktas (3^rd in the Süper Lig, 2012/13) signed a preliminary naming agreement with the Turkish branch of the telecoms group Vodafone, for their Inonu Stadium (capacity: 32,000), currently under renovation. The contract, which would also see Vodafone as the club's…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums
• Article # 6877
• Published on 19/06/13 at 12:31

Adidas set target of €2bn turnover in 2014

Adidas forecast record sales of €2bn in the football market in 2014, the German sportswear company announced on the 18/06/2013."Through the World Cup we will once again underline our leading position and share our passion for the game with fans around the world," said Herbert Hainer, CEO of the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Finance
• Article # 6840
• Published on 19/06/13 at 09:27

Media: Perform "in advanced negotiations" to buy Opta Sports in a €47m deal

Digital sports content distributor Perform is in advanced talks to buy sports statistics supplier, Opta Sports, in a £40m deal (€47m), according to the English newspaper, The Telegraph, on the 17/06/2013.Opta's venture-capital backers, Albion Capital, are believed to have put the company up for…

Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 6755
• Published on 18/06/13 at 11:36

Confederations Cup: Budweiser launch Man of the Match award

Budweiser, the official beer sponsor of the FIFA Confederations Cup 2013 (15 to 30/06/2013) and the 2014 World Cup (12/06/2014 to 13/07/2014), both held in Brazil, have launched their Man of the Match initiative.At the start of the second half of each match, fans can vote for their man of the…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 6779
• Published on 17/06/13 at 18:34

Naming: INEA acquire naming rights to Lech Poznan's stadium

Polish telecommunications firm INEA acquired the naming rights to Lech Poznan's stadium on 14/06/2013. The agreement lasts five years and will expire at the end of the 2017/18 season.The deal was struck with the club and Marcelin Management, who operate the stadium. The city of Poznan is the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 6705
• Published on 17/06/13 at 11:17

Adidas to be Osasuna supplier until 2016/17

Spanish team Club Atletico Osasuna (16^th in La Liga in 2012/13) have signed a deal with Adidas on the 14/06/2013, who will be their new kit supplier until the end of the 2016/17 season. The German brand replaces Spanish company Astore who have held a contract with the club since 2009/10. The 4…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 6699
• Published on 17/06/13 at 10:36

Naming: FSV Frankfurt extend contract with Frankfurter Volksbank

FSV Frankfurt (4^th 2.Bundesliga, 2012/13) have extended their naming contract with the German Frankfurter Volksbank by three years, the club announced on 13/06/2013. The agreement runs until the end of the 2015/16 season, for an annual sum of €550k. Frankfurter Volksbank has held the naming rights…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums
• Article # 6764
• Published on 14/06/13 at 18:40

Sponsoring: Birmingham City FC announce sponsorship deal with Nicolites (electronic cigarettes),

Nicolites, a brand of electronic cigarettes have been unveiled as Birmingham City FC's main shirt sponsor for the 2013/14 season, the club announced on the 13/06/2013. The company replace the EZE Group who were the 2012/13 sponsors.Along with this deal, Nicolites will allow Birmingham City's…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs
• Article # 6791
• Published on 14/06/13 at 18:22

Sponsoring: BRF food group to sponsor Brazilian federation for 9 years

The CBF (Brazilian Football Confederation) has signed a partnership with food company BRF on 12/06/2013. The 9-year contract begins with the launch of the Confederations Cup (15-30/06/2013) and will end in 2022. BRF has chosen to promote Sadia through the partnership, with the brand being the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 6711
• Published on 13/06/13 at 14:25

Sponsorship: U.S. Soccer Federation signs partnership with Chevrolet until 2016

The USSF (United States Soccer Federation) have signed a sponsorship contract with Chevrolet on the 10/06/2013. The General Motors brand becomes the American federation's official partner. The agreement was negotiated by the company Soccer United Marketing. The contract's financial details have…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 6819
• Published on 13/06/13 at 12:23