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©  DFB
DFB: Commerzbank extends its two-year partnership with the German Federation (2016-2018)

The German company Commerzbank has extended its deal as a premium partner of the DFB for two seasons, announced the German Federation on 23/05/2016. The partnership, which was scheduled to end in 2015-16, was extended until the end of the 2017-18 fiscal year. Commerzbank also became a main partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 70039
• Published on 30/05/16 at 09:30
Ligue 1: Aroma Servagroupe and Celtic to be EA Guingamp main shirt sponsors for the 2016-2018 period

"Servagroupe will appear on the home shirts and Aroma Celtic on the away shirts," announced En Avant de Guingamp (Ligue 1) about its main shirt sponsors until the end of 2017-18, on 14/05/2016.Both Côtes d'Armor regional companies, which replace Celtigel (food company belonging to the Le Graët…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 70016
• Published on 27/05/16 at 13:00
Nubia: Cristiano Ronaldo becomes a global ambassador for the Chinese smartphone manufacturer

The Portuguese international Cristiano Ronaldo (Real Madrid, Liga BBVA) has become a global ambassador for the Chinese smartphone manufacturer Nubia (a subsidiary of Chinese ZTE telecommunications group), announced the company on 20/05/2016. The contract amount could rise, according to Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 70000
• Published on 27/05/16 at 11:00
©  Manchester United
Premier League: Banco Guayaquil becomes the official bank of Manchester United in Ecuador

Banco Guayaquil has become a regional partner of Manchester United FC (Premier League) in Ecuador for an undisclosed duration, on 19/05/2016. The bank, which gets the status of "Official Financial Services Affinity Partner in Ecuador", is the first Ecuadorian sponsor in the history of Man United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69880
• Published on 26/05/16 at 12:55
©  Hisense
Euro 2016: #FeelEverything, new marketing campaign from the global sponsor Hisense (electronics)

The Chinese group Hisense electronics, a global sponsor of Euro 2016, unveiled a new marketing campaign for the competition, marked by the hashtag #FeelEverything, on 20/05/2016. Created by the British marketing and media rights agency CSM Sport & Entertainment, it will be mainly active on social…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 69840
• Published on 25/05/16 at 14:44
Premier League: audiovisual and commercial revenues redistributed to clubs in 2015-16

Premier League: audiovisual and commercial revenues redistributed to clubs in 2015-16
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79858
• Published on 24/05/16 at 17:28
©  PSG
Ligue 1: Indonesian tyre manufacturer Multistrada now an official supplier of Paris Saint-Germain

The Indonesian tyre manufacturer, PT Multistrada Arah Sarana Tbk, has become an official supplier of Paris Saint-Germain (Ligue 1) until the the end of the 2018-19 season (three seasons), announced both parties on 23/05/2016. PT Multistrada Arah Sarana Tbk has obtained visibility on the LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 69722
• Published on 24/05/16 at 14:50
Euro 2016: Crédit Agricole launches its 360° campaign in activation of its partnership with the FFF

"France is alive with Euro 2016" is the message of the new 360° campaign launched by Crédit Agricole in activation of its partnership with the FFF, for Euro 2016, announced the French banking group on 20/05/2016.This campaign will take TV form in a 30-second commercial which features players from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 69687
• Published on 23/05/16 at 17:50
©  FC Barcelona
Liga BBVA: Nike extends with FC Barcelona until 2025-26 (€105m for 2016-17, then €155m per year)

The American brand Nike has extended its kit supplier contract with FC Barcelona (Liga BBVA) for "a long time", announced the brand and the club, on 20/05/2016. The previous contract between Nike and Barça was set to expire on 30/06/2018. The kit supplier has been the shirt provider of FC…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69645
• Published on 23/05/16 at 14:06
©  D.R.
Ligue 1: Umbro succeeds Nike as kit supplier for SM Caen, signing a three year deal (2016-2019)

The English brand Umbro has become the kit supplier of SM Caen (Ligue 1) for three seasons (2016-2019), announced the club at the presentation of its 2020 project, on 19/05/2016. Umbro succeeds the American brand Nike, who spent the 2009-2016 period as the kit supplier to the French club. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 69621
• Published on 23/05/16 at 10:14