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©  Aston Martin
F1: Pirelli offers spectators circuit tours in a car driven by a professional racing driver

Pirelli, an Italian tyre brand, has announced a partnership with the FIA Formula 1 World Championship by launching the "Pirelli Hot Laps" programme, which "will allow spectators, celebrities and guests attending a Grand Prix to have an extraordinary and unique experience: being driven in a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 113976
• Published on 27/02/18 at 11:30
©  car2go
Serie A TIM: car2go (car sharing) becomes an official partner of AS Roma from February 2018

car2go, a car sharing service from the German automobile group Daimler, has become an official "mobility sharing" partner of AS Roma (Serie A TIM) on 23/02/2018. This is a fourth level partnership in the sponsorship hierarchy of the Italian club, of which the duration has not been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 114006
• Published on 27/02/18 at 10:29
©  WR
Japan 2019: Toppan Printing (printing) official supplier of the Rugby World Cup

Toppan Printing, a Japanese printing solutions company, has become an official supplier of the 2019 Rugby World Cup on 21/02/2018. "Toppan will provide its support of the tournament's marketing programme through its extensive portfolio of printing services, while also furthering promotion via a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 113956
• Published on 26/02/18 at 16:20
©  UEFA
Europa League: Enterprise Rent-a-Car extends its partnership for the 2018-2021 cycle

Enterprise Rent-a-Car, an American car rental group, has extended its partnership with the Europa League for the 2018-2021 cycle, announced UEFA on 23/02/2018. Enterprise Rent-a-Car has been an official partner of the European club competition since 2015-16. "Since the start of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 113957
• Published on 26/02/18 at 15:09
©  Renault Sport
Formula 1: LaLiga (Spanish professional football league) partners with Renault Sport in 2018

LaLiga, the Spanish professional football league, has become an official partner of the Renault Sport Formula One Team on 22/02/2018. This is an "innovative cross-platform sports partnership" according to the French Formula 1 team. This will be for the 2018 season of the FIA Formula One World…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 113858
• Published on 26/02/18 at 12:20
©  Umbro
Ligue 1 Conforama: New Balance will succeed Umbro as equipment supplier of FC Nantes from 2018-19

The American brand New Balance has become an official equipment supplier of FC Nantes (Ligue 1 Conforama) beginning the 2018-19 season, on 22/02/2018. The duration of the partnership has not yet been communicated. This is a first level partnership in the sponsorship hierarchy of the French…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 113766
• Published on 23/02/18 at 17:00
©  Decathlon
Decathlon: turnover of €11bn in 2017 (+10%), including €7.6bn from international sales (+13.4%)

Decathlon generated a turnover of €11bn in the fiscal year 2017, up 10% compared to 2016 (€10bn), announced the French sporting goods designer and distributor on 14/02/2018. The group generated 69% of its turnover in 2017 from international sales (€7.6bn, +13.4%), 2% more than in 2016. In…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 113583
• Published on 23/02/18 at 15:34
©  Lega Serie A
Italy: TIM (telecom) will no longer be the title sponsor of the Serie A from 2018-19 (press)

TIM, a brand of the Italian telecommunications group Telecom Italia, will not renew its contract as the title sponsor of the Serie A TIM beyond the 2017-18 season, according to the Italian daily newspaper La Repubblica on 22/02/2018. Italian media reports that TIM has changed its marketing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 113833
• Published on 23/02/18 at 12:59
©  Asics
Asics: stable turnover in 2017 (¥400bn) but operating and net profit lower than in 2016

Asics generated a turnover of ¥400.1bn (€2.8bn on 31/12/2017) during the 2017 fiscal year (from 01/01 to 31/12/2017), up 0.3% compared to 2016 (¥399.1bn/€3.2bn on 31/12/2016), announced the Japanese equipment manufacturer on 14/02/2018. The "shoes" product line contributed ¥333.3bn (€2.3bn)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sporting Goods & Brands, …
• Article # 113772
• Published on 23/02/18 at 10:19
©  Juventus FC via Getty Images 2018 Valerio Pennicino - Juventus FC
Serie A TIM: Hublot (watchmaker) extends partnership with Juventus for three seasons until 2020-21

The Swiss watchmaker Hublot has renewed and extended its partnership with Juventus FC (Serie A TIM) for the 2018-2021 period, or an additional three seasons, on 21/02/2018. Hublot has been the official timekeeper of the Italian club since 2012-13. The agreement is a fourth level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 113752
• Published on 22/02/18 at 16:59