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MLB: South Korean Hankook (tyres) becomes an official partner in the United States and South Korea

Hankook Tire, a South Korean tyre manufacturer, has entered a "multi-year" partnership with MLB, on 28/03/2018. Hankook gained the status of "Official Tire" partner in the United States and South Korea. The 2018 MLB regular season began on 29/03/2018. As part of the deal, Hankook will gain…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 116972
• Published on 04/04/18 at 11:20

Euro 2020: UEFA to select companies as sales agents for its corporate hospitality programme (UK)

"UEFA Euro 2020 will be held in twelve host cities across Europe in June and July 2020. UEFA, together with any of its subsidiaries, wishes to select a company(ies) to act as its sales agent(s) for the UEFA Euro 2020 official corporate hospitality programme in the United Kingdom. For such…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Legal, Stadiums
• Article # 116683
• Published on 03/04/18 at 16:00

Bundesliga: Pitztal (tourism, AUT) becomes a partner of FC Augsburg until 2019-20 (€150,000/year)

The tourist office of Pitztal, a region located in Tyrol (Austria), has become a "tourism partner" of FC Augsburg 1907 (Bundesliga) for three years until 2019-20, on 28/03/2018. The agreement is estimated at €150,000 per year according to German media. Pitztal will gain the status of official…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 116905
• Published on 03/04/18 at 12:00

Austria: Tipico (sports betting operator) extends as title sponsor of the league until 2019-20

The betting operator Tipico, has extended as the title sponsor of the Austrian Bundesliga (first division), with the ÖFBL (Austrian football league) "for two seasons until 2019-20 with an optional additional season" according to the Austrian league on 03/29/2018. The contract is estimated at €2m…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 116869
• Published on 03/04/18 at 11:00

eSports: more than 5,000 participants for the first McDonald's Virtual LaLiga eSports competition

The first online tournament of the McDonald's Virtual LaLiga eSports, an eSports competition launched by the LaLiga and sponsored by the fast food chain McDonald's, drew over 5,000 players from 19 to 23/03/2018, according to LaLiga on 26/03/2018. The McDonald's Virtual LaLiga eSports…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 116828
• Published on 03/04/18 at 09:30

Top 14: Kappa succeeds Kipsta as equipment supplier of Castres, for three seasons (2018-2021)

The Italian brand Kappa has become the equipment supplier of Castres Olympique (Top 14) for three seasons (2018-2021), announced the two partners on 28/03/2018. The contract will come into effect on 01/07/2018. Kappa succeeds the French brand Kipsta (Decathlon Group), the equipment supplier…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 116790
• Published on 30/03/18 at 17:00

Sports equipment manufacturers: Asics (JPN) launches new "I Move Me" brand campaign

The Japanese equipment manufacturer Asics has launched a brand campaign entitled "I move me" on 20/03/2018. "Asics stands for anima sana in corpore sano, a sound mind in a sound body, and we are so excited to show the world a reimagined interpretation of that mantra," said asics. The digital…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 116711
• Published on 30/03/18 at 11:20

UEFA: retail and healthcare sponsorship rights for 2018-2022 national team competitions

UEFA is inviting companies in the retail (online or physical), pharmaceutical, healthcare, personal hygiene sectors to become business partners of the national team competitions organised by the association for the 2018-2022 period, according to UEFA on 26/03/2018. The rights concern Euro…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 116712
• Published on 30/03/18 at 09:40

2018 World Cup: J. Draxler, H. Kane, A. Morata and P. Coutinho become ambassadors of Boss Parfums

German Julian Draxler (Paris Saint-Germain), Englishman Harry Kane (Tottenham Hotspur FC), Spaniard Alvaro Morata (Chelsea FC) and Brazilian Philippe Coutinho (FC Barcelona), have become ambassadors of Boss Parfums, the perfume section of the German clothing brand Hugo Boss, on 20/03/2018…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 116644
• Published on 29/03/18 at 16:40

MLS: Heineken extends as the official beer partner of the North American league until 2023

Dutch brewer Heineken, through its subsidiary Heineken USA, has extended its partnership with MLS for five more seasons, until March 2023, on 20/03/2018. The annual value of the partnership is estimated at $10m (€8m on 28/03/2018) by the American specialised media. Heineken succeeded the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 116561
• Published on 28/03/18 at 16:30