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©  Arsenal FC
Arsenal FC: Vitality (health and life insurance) extends contract as official partner until 2019-20

Vitality UK, the UK health and life insurance group, has extended its contract as an official partner of Arsenal FC (Premier League) until 2019-20, (three seasons), on 22/09/2017. Vitality has been an official "health and wellness" partner of the London club since 2014-15. During the 2017-2020…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 102416
• Published on 27/09/17 at 17:37
©  Red Bull Racing
Formula 1: Aston Martin expands partnership and to become title sponsor of Red Bull Racing in 2018

Aston Martin, a British automaker, is expanding its partnership with the Red Bull Racing Formula 1 team by becoming the title sponsor of the Formula 1 team starting in the 2018 season, announced on 25/09/2017. The team will be named Aston Martin Red Bull Racing. The automaker has been Red Bull…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 102526
• Published on 27/09/17 at 15:20
©  Los Angeles Lakers
NBA: Wish (e-commerce) jersey sponsor of the Los Angeles Lakers from 2017-18 ($13m per season)

Wish, an American e-commerce platform, has become the jersey sponsor for the Los Angeles Lakers from the 2017-18 season, on 21/09/2017. It is a "several year" partnership according to the NBA franchise, and three years according to American media, until 2019-20, as part of the experimental jersey…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 102401
• Published on 26/09/17 at 12:29
©  Miami Heat
NBA: Ultimate Software (HR software) becomes the jersey sponsor of the Miami Heat (2017-2020)

Ultimate Software, an American company specialising in human resources and payroll software, has become the jersey sponsor of the NBA franchise Miami Heat, for the 2017-18 season, on 21/09/2017. It is a "several year" partnership according to the franchise, three years according to American media…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102403
• Published on 26/09/17 at 11:29
©  Deportivo Alavès
LaLiga Santander: Qubo (smartphones) sleeve sponsor of Deportivo Alavès for the 2017-18 season

Qubo Global, a Spanish manufacturer of smartphones, has become the shirt sleeve sponsor of Deportivo Alavès (LaLiga Santander) for the 2017-18 season, on 19/09/2017. Qubo Global is a subsidiary of Qubo, the Chinese manufacturer of electronic products and components. The Qubo logo will appear on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102187
• Published on 25/09/17 at 17:34
©  NFL
American football: new smart foam in helmets helps to evaluate the risk of concussion

American engineers have developed a nano-composite foam that can be inserted into a helmet, which is capable of measuring the impact of a hit whilst wirelessly connected to a tablet. The foam has been evaluated scientifically in a study* published in the Annals of Biomedical Engineering, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 102387
• Published on 25/09/17 at 17:24
©  CPFC
Football Deal Tracker: sponsorship contracts signed between 14 and 22/09/2017

Recent new sponsorship deals in European football include Brickhill Capital Limited (forex trading), which become a partner of Southampton FC (Premier League); Costa Croisières (cruise line) as a new partner of Juventus FC (Serie A TIM) in China and Southeast Asia; and the insurance group IKK…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 102334
• Published on 25/09/17 at 14:34
©  World Rugby
Japan 2019: TOTO (bathroom accessories) becomes national sponsor of the Rugby World Cup

TOTO, the Japanese manufacturer and supplier of bathroom accessories, has become the official sponsor of the 2019 Rugby World Cup, on 21/09/2017, the day after Japan celebrated two years until opening of the competition organised on its soil. "TOTO will play its full part in the promotion of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 102337
• Published on 25/09/17 at 13:24
©  Chelsea FC
Premier League: Singha (beer brand) extends its partnership with Chelsea FC until 2018-19

The Thai beer brand Singha has extended its partnership with Chelsea FC (Premier League) for the 2017-2019 period, or two seasons, on 19/09/2017. Singha is an official beer - in the second level in the sponsorship hierarchy of Chelsea - and has been linked to the London club since 2010-11. Singha…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102090
• Published on 22/09/17 at 17:45
©  LaPresse / AC Milan
Serie A TIM: StarCasino (online casino) becomes a major partner of AC Milan for 2017-2020

StarCasino, the online casino brand of the Swedish online gaming operator Betsson AB, has become a major partner of AC Milan (Serie A TIM) for three seasons (2017-2020) on 18/09/2017. This is a second level partnership in the sponsorship hierarchy of the Italian club."In collaboration with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 101974
• Published on 21/09/17 at 18:12