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©  NTF
Soccerex: "You have to show to brands how you can help them reach audiences" (M. Sher, Mediacom)

"Clubs have to realize that they are not just competing with other clubs, but you're competing for attention across all entertainment sectors. Clubs are competing with YouTube channels, for example. The days of going oh, we're Chelsea and this is how many trophies we have, come sponsor us... Those…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 100872
• Published on 06/09/17 at 11:39
©  RB Leipzig / motivio / Thomas Eisenhuth
2017-18 Bundesliga: Nike (6 clubs) most present equipment supplier, €118m total to the 18 clubs

With six of the 18 clubs (33% of the total) under contract, the American brand Nike is the most represented sports equipment brand in the Bundesliga for the 2017-18 season, ahead of the German brand adidas (three clubs), the same as in 2016-17.After Nike and adidas are the German sports equipment…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 100282
• Published on 06/09/17 at 09:50
©  Inter
Inter Milan: bwin (betting) official betting partner and top partner for 2017-2020

bwin, a sports betting operator based in Gibraltar and belonging to the British group GVC Holdings, has becomes the official betting partner and a top partner of FC Internazionale Milano (Serie A TIM) for three seasons (2017-2020) on 29/08/2017. This is a third level partnership in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 100501
• Published on 05/09/17 at 17:09
©  Crystal Palace FC
Premier League: £265.3m in revenue for the 2017-18 clubs for the main shirt sponsors

The 20 Premier League clubs have earned a minimum of £265.3m (€289m as of 01/09/2017) as a result of their main shirt sponsorship contracts for the 2017-18 season, which began on the 11/08/2017. This is nearly £39m more (+17.1%) than in the 2016-17 season (£226.5m in total, according to British…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100695
• Published on 05/09/17 at 15:40
©  NTF
Soccerex: "Our advice depends on what each club needs, and in what priorities" (J. Newman, Facebook)

"We work with our partners to communicate and learn: what is the club trying to achieve? Grow the fan base? Engage with the fan base? Drive merchandising revenue? Drive ticketing sales? Drive video, perhaps in developping branded content? Facebook can do all of these, but it depends on what each…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 100789
• Published on 05/09/17 at 11:30
©  afcb.co.uk
Premier League: Mansion (online gaming) becomes shirt sleeve sponsor of AFC Bournemouth

Mansion, an online gaming company based in Gibraltar, is expanding its main shirt partnership with AFC Bournemouth (Premier League) by also becoming the shirt sleeve sponsor of the club, on 25/08/2017. Mansion has the status of Lead Partner, in the first level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 100696
• Published on 05/09/17 at 11:20
©  Newcastle United FC
Premier League: Puma (5 clubs) most represented kit supplier in 2017-18, £267.3m in total amount

With five of the 20 clubs (25% of the championship) under contract, the German sports equipment Puma is the most represented kit supplier in the Premier League for the 2017-18 season; this is a first in the last six years. Puma takes advantage of the promotion of Huddersfield Town AFC and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100600
• Published on 05/09/17 at 09:50
©  Soccerex
China: first edition of Soccerex China in Shenzhen, on 17 and 18/04/2018

The first edition of Soccerex China will be held in the city of Shenzhen (Guangdong orovince, southeast China) on 17 and 18/04/2018. Soccerex, an organizer of events dedicated to the football business, expects more than 1,200 participants from more than 40 countries. "e are all so excited to be…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Finance, …
• Article # 100603
• Published on 04/09/17 at 14:05
©  ESL_Mercedes Benz
eSports: Mercedes-Benz (automobile) partner of the Electronic Sports League (ESL) from 2017

Mercedes-Benz, a German automaker, has become a partner of the Electronic Sports League (ESL), an eSports event organizer, on 21/08/2017. "This new cooperation will include the sponsorship of tournaments in various markets and will kick off in October with ESL One in Hamburg - a Dota 2 tournament…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sponsors - Partners
• Article # 100472
• Published on 04/09/17 at 11:45
©  LinkedIN
MP & Silva: Chris Lencheski appointed director in charge of global sponsorship, on 28/08/2017

Chris Lencheski has been appointed the director in charge of global sponsorship for MP & Silva, announced the media and marketing rights agency on 28/08/2017. Chris Lenchesk has been a "a senior adviser to the Group and Board of MP & Silva since 2015". He will be based in New York, USA, and will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners
• Article # 100471
• Published on 01/09/17 at 17:09