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©  Chelsea FC
Premier League: Nigerian beer Star becomes official partner of Chelsea FC in 2017-18

The beer brand Star has become the "official Nigerian beer partner" of Chelsea FC (Premier League) from the season 2017-18, on 29/09/2017. This is a third level partnership in the sponsorship hierarchy of the London club. Under the agreement, the Nigerian Breweries group, the brand's owner, will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102996
• Published on 04/10/17 at 11:28
©  2017 Daniele Badolato - Juventus FC
Serie A: Costa Cruises (tour operator) becomes a regional partner of Juventus FC from 2017-18

Costa Cruises, an Italian travel agency company, has become a regional partner of Juventus FC (Serie A TIM) in China and Southeast Asia for the 2017-18 season, on 21/09/2017. Costa Cruises, a part of the US company Carnival Corporation & Plc, has gained the status of regional partner of the 5th…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102853
• Published on 03/10/17 at 18:09
©  Valencia CF
Investments by the Persian Gulf region in the European Top 5: shareholding, TV rights, sponsorship

The Paris Saint-Germain - FC Bayern Munich game (3-0, second matchday of Group B of the 2017-18 Champions League, on 27/09/2017) was a matchup between two clubs sponsored by companies based in Qatar, notably the Hamad International Airport of Doha for the Bavarians, and the bank QNB and the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 102732
• Published on 03/10/17 at 11:00
©  AC Milan
Serie A TIM: Konami (video games) has become a global partner of AC Milan and Inter Milan

Konami, a Japanese video game publisher, has become a global partner of AC Milan (Serie A TIM) on 28/09/2017. Under the agreement, AC Milan will promote the game "Pro Evolution Soccer", whose 2018 edition has been available from 14/09/2017, on PlayStation 3 and 4 consoles, Xbox One, and Xbox360…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 102800
• Published on 02/10/17 at 18:11
©  Burnley FC
Deal tracking football: sponsorship contracts signed between 24 and 29/09/2017

In the table below, you will find the major new partnership contracts concluded by clubs, federations, leagues, and football players / manager in Europe and throughout the world between 24 and 29/09/2017.By default, all deals have been sorted in an reverse chronological order (newest first). This…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 102924
• Published on 02/10/17 at 15:19
©  Premier Displays & Exhibits
Under Armour: opening of the first "flagship store" of the brand in Europe, in Amsterdam (NED)

The American sports equipment brand Under Armour announced the opening of its first "flagship store" in Europe, in Amsterdam (NED) on 22/09/2017. The official inauguration date of the store will be communicated by the end of 2017. The store is located in Kalverstraat, a shopping street in…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 102639
• Published on 29/09/17 at 16:59
©  D.R.
CONMEBOL: IMG & Perform have acquired global media and marketing rights for club competitions

A consortium between IMG, a media rights and marketing agency, and Perform, a British group specialising in the production of sports content on digital platforms, has acquired the global distribution of media and marketing rights for CONMEBOL club competitions for the period of 2019-2022, on…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 102817
• Published on 29/09/17 at 16:40
©  @Seb Lascoux
Think Football: date set for the 2nd edition at the Université Paris-Dauphine on Thursday 01/02/2018

As many of you were present at the first Think Football conference in Paris (FRA) in January 2017, News Tank Football is excited to announce the date for the 2nd edition on 01/02/2018 at the Université Paris-Dauphine. The theme of this one-day event, which will bring together European…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 101462
• Published on 29/09/17 at 15:50
©  AS Saint-Étienne
Ligue 1 Conforama: Sweetcom (energy group) back of the shirt sponsor of AS Saint-Étienne

Sweetcom, a French group specialising in consulting, diagnostics, and solutions for energy renovation of housing, and AS Saint-Étienne (Ligue 1 Conforama),have formalised their official partnership for two seasons (2017-2019), on 25/09/2017. As part of the agreement, Sweetcom has become the back…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102751
• Published on 29/09/17 at 12:19
©  CED
Netherlands: Jupiler (beer) will no longer be title sponsor of the second division after 2017-18

The beer brand Jupiler, from the Belgian conglomerate AB InBev, will end its title naming rights agreement with the Dutch football second division at the end of the 2017-18 season, announced the CED (Coöperatie Eerste Divisie), the professional league that manages this championship, on 25/09/2017…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 102522
• Published on 28/09/17 at 17:57