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©  Infront
Infront: media rights and marketing agency unveils new strategy and brand identity

The Swiss media rights and sports marketing agency "Infront Sports & Media" has become "Infront", and unveiled its new strategy and brand identity on 06/12/2017. This name change symbolizes "the company's broad offering, beyond media and sports," said the company. Infront Sports & Media was…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 108076
• Published on 07/12/17 at 12:44
©  D.R.
News Tank Group: Strategic agreement between Satellifax and News Tank Digital

Satellifax, a leading French business media outlet in the audiovisual sector, and News Tank Digital, a business intelligence platform dedicated to the film and audiovisual sectors and a subsidiary of the News Tank Group, announced the signing of a strategic agreement on 06/12/2017. This agreement…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Legal, Marketing - Communication
• Article # 108060
• Published on 06/12/17 at 17:00
©  Conmebol
CONMEBOL: TAG Heuer becomes "Official Timekeeper" of the Copa Libertadores for 2018 and 2019

The Swiss watchmaker TAG Heuer, alongside CONMEBOL, has become the "official timekeeper and official watch of the Copa Libertadores for the 2018 and 2019 seasons", on 30/11/2017. The partnership was announced on the day of the return leg of the 2017 final between Lanus (Superliga Argentina) and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 107683
• Published on 05/12/17 at 17:50
©  botafogo.com.br
Brazil: Neto's (food brand of YouTubers Felipe and Luccas Neto) on Botafogo shirts for one match

Neto's, the Brazilian food brand of brothers Felipe and Luccas Neto, who have a combined total of 20 million subscribers on their individual YouTube channels, appeared on the official match shirts (the brothers' logo represented with their two heads as the right pectoral sponsor and the brand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 107942
• Published on 05/12/17 at 16:45
©  Club Atlético de Madrid
LaLiga Santander: CaixaBank extends as official partner of Atlético de Madrid until 2021-22

The Spanish bank CaixaBank has extended its official partnership with Club Atlético de Madrid (LaLiga Santander) for five seasons (2017-2022), on 01/12/2017. CaixaBank has been a partner of the Spanish club since the 2000s. The new agreement also extends to the Atlético de Madrid women's team…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Rights Acquisitions, …
• Article # 107875
• Published on 05/12/17 at 12:55
©  The Open
Golf: Scottish Rugby Union and Aberdeen FC become partners of the 2018 edition of "The Open"

Scottish Rugby Union, the Scottish rugby federation, is partnering with the UK golf tournament "The Open", held from 15 to 22/07/2018 on the Carnoustie course in Scotland (between Aberdeen and Edinburgh), announced The Open on 22/11/2017. "The fan-focussed partnership will see The Open and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication
• Article # 107625
• Published on 04/12/17 at 12:00
©  RCS
Ligue 1 Conforama: Alila (real estate) official supplier of RC Strasbourg from 2017-18

Alila, a Lyon-based real estate development group specialising in subsidised and intermediate housing, has become an official partner of Racing Club Strasbourg Alsace (Ligue 1 Conforama) from the 2017-18 season, on 30/11/2017. Alila has the status of official supplier, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication
• Article # 107704
• Published on 04/12/17 at 10:20
©  FFF
FFF: Volkswagen (automobiles), major partner of the Federation since 2014, extends until 2023

The German automobile manufacturer Volkswagen has extended its partnership with the French Football Federation (FFF) for a period of five years (from 01/08/2018 to 30/06/2023), on 30/11/2017. Volkswagen has been a first level major partner in the sponsorship hierarchy of the French Football…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 107657
• Published on 04/12/17 at 08:41
©  Taittinger
Russia 2018 and France 2019: Taittinger, official champagne of the Men's and Women's World Cups

Taittinger will be the official champagne of the 2018 Men's World Cup in Russia and the 2019 Women's World Cup in France, announced the French champagne house on 30/11/2017. Taittinger extended its partnership with FIFA in 2016 for four years (until 2020). As was the case for the 2013…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 107632
• Published on 01/12/17 at 12:49
©  atalanta.it
Serie A TIM: Atalanta Bergamasca Calcio partners with UCI Cinemas for the 2017-18 season

UCI Cinemas Italia, the Italian subsidiary of the UK cinema group, has become a partner of Atalanta Bergamasca Calcio (Serie A TIM) until the end of the 2017-18 Serie A TIM season, announced the club on 20/11/2017. "The agreement allows Atalanta subscribers to benefit from two tickets per day at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 107612
• Published on 01/12/17 at 10:59