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©  FIFA
2018 World Cup: Russian Railways becomes "Official European Supporter" of the competition in Europe

Russian Railways, a Russian national railway company, has become an "Official European Supporter" of the 2018 World Cup, according to FIFA on 05/04/2018. The agreement is a third level partnership in the sponsorship hierarchy of FIFA and the World Cup in Russia. Russian Railways will gain…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 117190
• Published on 09/04/18 at 15:00
©  Corona WSL
World Surf League: Corona (beer) extends its partnership and becomes title sponsor of the Bali Pro

Corona, (beer brand) has extended its partnership with the World Surf League (WSL) and has become the title sponsor of the Bali (Indonesia) Pro event for 2018, on 25/03/2018. The Corona Bali Pro runs from 27/05 to 09/06/2018. "Corona's partnership with the WSL began in 2015, when the brand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 117187
• Published on 06/04/18 at 16:30
©  Manchester City_Tinder
City Football Group: Tinder (dating app) partners with Man City, Man City Women and New York City FC

Tinder, a dating application based on geographical proximity, has signed a "multi-year" partnership with Manchester City FC (Premier League) on 05/04/2018. "The partnership, which is Tinder’s first significant foray into the world of sport, incorporates our men and women’s first teams as well as…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 117156
• Published on 06/04/18 at 13:30
©  Manchester United
Premier League: Ping An Bank (bank) becomes a regional partner of Manchester United in China

Chinese bank Ping An Bank, a subsidiary of the Ping An holding company specialised in banking and insurance, has signed a "multi-year partnership" with Manchester United FC (Premier League) in China, according to the club on 31/03/2018. The agreement is a regional partnership, the second…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 117119
• Published on 05/04/18 at 13:00
©  D.R.
Ligue 1 Conforama: American Marc Armstrong is appointed head of sponsorship at Paris Saint-Germain

American Marc Armstrong has been appointed head of sponsorship at Paris Saint-Germain (Ligue 1 Conforama) on 03/04/2018. "In this capacity, he will drive the development strategy of the sponsorship department with the aim of sustaining and attracting new important partners for the coming seasons,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 117080
• Published on 05/04/18 at 11:30
©  Paris-SG
Ligue 1 Conforama: Nivea Men (skincare) expands its partnership with Paris Saint-Germain in Brazil

Nivea Men, skincare brand of the German group Beiersdorf AG, has extended its partnership with Paris Saint-Germain (Ligue 1 Conforama) and has become a regional partner of the club in Brazil on 03/04/2018. The value of the extension will be "several million euros," according to the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 116992
• Published on 04/04/18 at 16:30
©  CN Hankook Tire America Corp.
MLB: South Korean Hankook (tyres) becomes an official partner in the United States and South Korea

Hankook Tire, a South Korean tyre manufacturer, has entered a "multi-year" partnership with MLB, on 28/03/2018. Hankook gained the status of "Official Tire" partner in the United States and South Korea. The 2018 MLB regular season began on 29/03/2018. As part of the deal, Hankook will gain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 116972
• Published on 04/04/18 at 11:20
©  UEFA
Euro 2020: UEFA to select companies as sales agents for its corporate hospitality programme (UK)

"UEFA Euro 2020 will be held in twelve host cities across Europe in June and July 2020. UEFA, together with any of its subsidiaries, wishes to select a company(ies) to act as its sales agent(s) for the UEFA Euro 2020 official corporate hospitality programme in the United Kingdom. For such…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Legal, Stadiums
• Article # 116683
• Published on 03/04/18 at 16:00
©  FC Augsbourg_Pitztal
Bundesliga: Pitztal (tourism, AUT) becomes a partner of FC Augsburg until 2019-20 (€150,000/year)

The tourist office of Pitztal, a region located in Tyrol (Austria), has become a "tourism partner" of FC Augsburg 1907 (Bundesliga) for three years until 2019-20, on 28/03/2018. The agreement is estimated at €150,000 per year according to German media.  Pitztal will gain the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 116905
• Published on 03/04/18 at 12:00
©  Bundesliga.at
Austria: Tipico (sports betting operator) extends as title sponsor of the league until 2019-20

The betting operator Tipico, has extended as the title sponsor of the Austrian Bundesliga (first division), with the ÖFBL (Austrian football league) "for two seasons until 2019-20 with an optional additional season" according to the Austrian league on 03/29/2018. The contract is estimated at €2m…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 116869
• Published on 03/04/18 at 11:00