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©  '47
Top 14: brand '47 to produce and distribute custom caps in club colours

'47, an American clothing brand specialising in baseball caps, has obtained, via the LNR, a licensing agreement with the Top 14, in order to produce and distribute personalised caps in the colours of the clubs on 07/12/2017."47 will propose two styles for each Top 14 team, focusing on emblematic…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 108862
• Published on 15/12/17 at 15:45
©  NFL
NFL: Verizon extends its partnership and will stream games "regardless of mobile network"

Verizon, a US-based telecommunications company, has extended its multi-season partnership with the NFL, announced the professional American football league on 11/12/2017. The monetary amount of the agreement would be $2bn (€1.7bn) over five years versus an estimated $1bn (€849m) currently, over…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 108723
• Published on 14/12/17 at 16:30
©  Schalke 04
Bundesliga: bet-at-home (online sports betting) extends with FC Schalke 04 until 2020-21

bet-at-home.com, the German online sports betting operator, has extended as a premium partner of FC Schalke 04 (Bundesliga) for three seasons on 13/12/2017. Both parties, collaborating since 2010-11, are now in partnership until the end of the 2020-21 season.bet-at-home.com had previously extended…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 108569
• Published on 13/12/17 at 12:00
©  Villarreal
LaLiga Santander: CaixaBank extends as an official sponsor of Villarreal CF until 2020-21

The Spanish bank, CaixaBank, has extended as an official sponsor of Villarreal CF (LaLiga Santander) for four seasons (2017-2021) on 11/12/2017. CaixaBank has been a partner of the Spanish club since 2013. This is a second level agreement in the sponsorship hierarchy of the club. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Ticketing, Clubs, …
• Article # 108560
• Published on 13/12/17 at 11:25
©  Saracens
Rugby: Allianz (insurance, GER) extends as a main partner of Saracens RFC until 2020-21

Allianz, a German insurance company, has extended its partnership with Saracens RFC (Aviva Premiership) as a main partner for three seasons, until 2020-21, said the English club on 06/12/2017. Allianz, who are partners of the first level in the sponsorship hierarchy of the club, will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners, Stadiums
• Article # 108271
• Published on 13/12/17 at 11:00
©  TFC
Ligue 1 Conforama: LP Promotion (real estate) extends as shirt sponsor of Toulouse FC until 2019-20

LP Promotion, the French real estate group, has extended its sponsorship as the left pectoral shirt sponsor of Toulouse FC (Ligue 1 Conforama), for two seasons (2018-2020 period) on 08/12/2017. LP Promotion has the status of official partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 108482
• Published on 12/12/17 at 14:45
©  girondins.com
Ligue 1 Conforama: Wisniowski (doors) becomes a partner of FC Girondins de Bordeaux for 2017-2019

Wisniowski, a Polish company specialising in the creation, production and installation of doors, garages, gates and fences, has become a shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama) for two seasons (2017-2019) on 06/12/2017. Wisniowski has the status of official partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 108395
• Published on 12/12/17 at 11:50
©  RCSA
Ligue 1 Conforama: McDonald's (Restaurants), Official Restaurant of RC Strasbourg from 2017-18

McDonald's Strasbourg-Eurométropole , a franchise of the American fast food group, has become the Official Restaurant of Racing Club Strasbourg Alsace (Ligue 1 Conforama) on 01/12/2017. The partnership began the same day as Strasbourg's game against Paris Saint-Germain (2-1), Matchday 16 of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication
• Article # 108264
• Published on 11/12/17 at 13:00
©  MLS
MLS: JLab Audio (headphones) becomes "official audio partner" of the North American league

The brand of wireless earbuds, headphones and speakers, JLab Audio, has become the "Official Audio Partner" of MLS for "several years", on 04/12/2017. JLab has the status of official partner, the first level in the sponsorship hierarchy of the North American league. As part of this deal, "JLab…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 108265
• Published on 11/12/17 at 09:30
©  D.R.
Serie A TIM: Joma (kit supplier) extends with UC Sampdoria for two seasons (2018-2020)

The Spanish brand Joma has extended its partnership as the kit supplier of UC Sampdoria (Serie A TIM) for two seasons, until the end of 2019-20, on 04/12/2017. Joma, which has the option to extend its sponsorship until the 2020-21 season, has the status of Technical Sponsor, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 107973
• Published on 07/12/17 at 18:16