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©  LFP
Orange e-Ligue 1: EA Sports (video games) extends with the LFP for the 2019 and 2020 seasons

EA Sports, a US video game publisher, has extended its agreement with the LFP for the next two seasons (2019 and 2020) of the Orange e-Ligue 1, on 26/04/2018. "EA Sports has been with the LFP since the launch of the Orange e-Ligue 1 on 18/10/2016 and for 18 years thanks to the agreement that…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 119281
• Published on 03/05/18 at 12:50
©  D.R.
LaLiga: Big Cola (soda) partner of the Spanish professional football league in Nigeria until 2021

Big Cola, the soda brand of Peruvian liquor producer AJE, has formalised its regional partnership with LaLiga in Nigeria on 26/04/2018. The contract was concluded with AJEAST Nigeria, a local subsidiary of the AJE group, in January 2018. The agreement will run for a three year period until January…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 119221
• Published on 02/05/18 at 16:39
©  Atalanta
Atalanta BC: Gewiss (home automation) acquires stadium naming rights from 2019-20 (Italian press)

Gewiss, an Italian company specialised in energy and lighting solutions and products for home automation, has acquired the stadium naming rights to the Stadio Atleti Azzurri d'Italia (26,562 capacity), the home of Atalanta Bergamasca Calcio (Serie A TIM), according to Italian media on 27/04/2018…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 119166
• Published on 02/05/18 at 13:29
©  R. Mouillaud / Le Progrès
Women's football: UEFA sells 2018-2021 sponsorship rights for three types of services and products

UEFA is inviting interested companies to apply for the 2018-2021 sponsorship rights, for three categories of services and products, to women's football competitions for the 2018-2021 cycle,  announced the European body on 27/04/2018. The categories concerned are professional services, insurance…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 119122
• Published on 02/05/18 at 12:35
©  phonadroid.com
eSports: Lagardère Sports becomes "the exclusive Partnership Sales House" of RFRSH Entertainment

The sports marketing agency Lagardère Sports has signed an agreement to "extend and adapt" its exclusive worldwide agreement with RFRSH Entertainment, a Danish company specialised in eSports marketing and media rights, on 24/04/2018. Lagardère Sports will now become "the exclusive Partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 119101
• Published on 30/04/18 at 15:44
©  Hull City
Championship: Hull City to play in Kenya in May as an activation of their SportPesa sponsorship deal

Hull City Tigers (Sky Bet Championship) will face either Gor Mahia FC, the 2017 Kenyan league Champions, or cup winners AFC Leopards SC, in a one-off game at the Kasarani Stadium in Nairobi (KEN) on Sunday 13/05/2018, announced the English side on 23/04/2018. This friendly game is an activation…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 119058
• Published on 30/04/18 at 14:40
©  Melody Donchet
Women's football: UEFA launches tender for "Official Match Ball" and "Lifestyle Partner" 2018-2021

UEFA is inviting interested companies to apply to become the Official Match Ball supplier and Official Lifestyle Partner (clothing and lifestyle accessories) of women's football competitions for the 2018-2021 cycle. According to UEFA the competitions concerned include the following: • UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 119009
• Published on 30/04/18 at 11:45
©  KAA Gent
Jupiler Pro League: equipment suppliers of the clubs in 2017-18

The Dutch brand Jartazi is the most represented equipment supplier in the 2017-18 Jupiler Pro League, with three of the 16 clubs of the Belgian first division under contract. In total, 12 different equipment manufacturers are present in Jupiler Pro League, including two Belgian brands (Patrick and…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 118706
• Published on 30/04/18 at 09:30
©  SEC
Sport Executive Club: J-M Mickeler, president of the DNCG, will attend Session #1 on 28/05/2018

Jean-Marc Mickeler, president of the DNCG (French football financial control); Luc Dayan, manager at ID+; and Nicolas Blanc, president of Sport Value; will be the three speakers at the Sport Executive Club (SEC) Session #1, which will have the theme "Sell Well, Buy Well: What are French clubs…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 118990
• Published on 27/04/18 at 13:59
©  Arsenal FC
Premier League: BYD (electric vehicles, CHN) becomes the official car and bus partner of Arsenal FC

BYD Auto ("Build Your Dreams"), a Chinese manufacturer of batteries and electric vehicles, has become an official partner of Arsenal FC (Premier League) on 23/04/2018. Neither the duration nor the value of the partnership have been communicated. The agreement is a second level partnership in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 118836
• Published on 27/04/18 at 09:20