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©  ESL_DHL
eSports: DHL (logistics) becomes the official logistics partner of ESL (Electronic Sports League)

DHL, the German express delivery and logistics group, has become the official logistics partner of the Electronic Sports League (ESL), a world leading eSports company and event organiser, on 22/05/2018. "As the official logistics partner, DHL will handle the event logistics for the ESL One…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners, esport - gaming
• Article # 120736
• Published on 23/05/18 at 16:40
©  Sevilla FC
LaLiga Santander: Nike succeeds New Balance as kit supplier to Sevilla FC (2018-2021)

The American brand Nike has become the kit supplier of Sevilla FC (LaLiga Santander) on 21/05/2018. The partnership will run from 2018-2021, a duration of three seasons. Nike has the status of global partner, the first level in the sponsorship hierarchy of the Andalusian club. "It will be the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 120660
• Published on 23/05/18 at 12:44
©  UEFA
UEFA: adidas extends partnership as the official match ball of the Champions League for 2018-2021

The German sports equipment manufacturer adidas has extended its partnership with UEFA as the official match ball provider of the Champions League for the 2018-2021 cycle, according to adidas and UEFA on 22/05/2018. "The agreement also covers the right to supply the official match balls for the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Sporting Goods & Brands, …
• Article # 120689
• Published on 23/05/18 at 11:45
©  D.R.
News Tank Football: Olivier Hellard new general manager in charge of business development

Olivier Hellard (FRA) has joined News Tank Football as general manager in charge of business development, from 17/05/2018. Olivier Hellard, 57 years old, began his career working with advertising agencies (Havas Group, Publicis, FCB). He joined L'Équipe (French sports daily) in 1995 as…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Legal, …
• Article # 120606
• Published on 22/05/18 at 17:34
©  Asics
Asics: launch of the "Tenkan-Ten Sport & Well-being Growth Catalyst" (startup incubator)

Asics is offering European startups specialised in sport & well-being the opportunity to register for their exclusive "Tenkan-Ten" ("tipping point" in Japanese) growth incubator programme, according to the Japanese sports equipment supplier on 16/05/2018. The call for applications is open until…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 120611
• Published on 22/05/18 at 16:24
©  Brandwatch
Brandwatch: adidas is the most visible brand on social networks, Puma the most powerful

adidas is the brand with the most present logo on social media, with nearly 6.7 million images published each month on the Twitter and Instagram platforms, reveals the study "The 2018 Brand Visibility Report" from the English company Brandwatch, and published on 03/05/2018. Brandwatch has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 120603
• Published on 22/05/18 at 14:45
©  RC Lens_Macron
France: Macron succeeds Umbro as equipment supplier (2018-2021) of RC Lens (Domino's Ligue 2)

The Italian brand Macron has become the official equipment supplier of Racing Club de Lens (Domino's Ligue 2) for a period of three years beginning the 2018 season, announced the French club on 14/05/2018. The agreement was negotiated via Lagardère Sports, a Lagardère Sports and Entertainment…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 120039
• Published on 22/05/18 at 09:54
©  adidas
Premier League: adidas becomes the "Official Technical Kit Partner" of Leicester City from 2018-19

The German brand adidas will succeed Puma as the "Official Technical Kit Partner" of Leicester City FC (Premier League) from 2018-19, announced the English club on 16/05/2018. Neither the duration nor the value of the contract have been communicated. Puma has been the kit supplier of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 120432
• Published on 21/05/18 at 11:30
©  FCB
LaLiga: FC Barcelona extends its partnership with Estrella Damm (beer brand) from 2018 until 2022

The Catalan brewer Estrella Damm and FC Barcelona (LaLiga Santander) have extended their partnership for the 2018-2022 period (four seasons), on 15/05/2018. The new contract was ratified by the board of FC Barcelona on 12/02/2018. Damm, and its beer brand "Estrella Damm", have been premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 120332
• Published on 18/05/18 at 12:44
©  DFB
DFB: Samsung (electronics) "official technological partner" of the German Federation until 2021

Samsung Electronics GmbH, a German subsidiary of the South Korean Samsung electronics group, has become the "official technological partner of the DFB", announced the German Football Federation on 15/05/2018. The partnership covers the German men's and women's and junior national teams, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 120331
• Published on 18/05/18 at 11:50