Filter by domain
Filter by year
©  WHU
Premier League: EVA Air (airline) becomes first official airline partner of West Ham United

The Taiwan airline EVA Air has become the "first ever Official Airline Partner" of West Ham United FC (Premier League), the London club announced 31/05/2018. Neither the duration nor the amount of the agreement were disclosed. As an official partner, EVA Air is in the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 121514
• Published on 04/06/18 at 17:34
Rugby: HSBC (bank) becomes official partner of the Rugby World Cup Sevens 2018

The British bank HSBC has expanded its partnership with World Rugby and becomes a partner of the Rugby World Cup Sevens 2018 in San Francisco (California, USA), the governing body said on 31/05/2018. "As the Official Banking Partner, HSBC branding will be present at the iconic San Francisco Giants…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 121638
• Published on 04/06/18 at 11:59
©  NTF
Interviews from News Tank Football (LaLiga, Dortmund, ECA, virtual reality)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Didier Poulmaire, about the launch of the Sport Executive with News Tank Football • Carsten Cramer, COO of Borussia Dortmund • Oliver Jarosz, director of the Club Management Programme…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Finance, Authorities, …
• Article # 121531
• Published on 01/06/18 at 15:09
©  FFF
France: Intermarché succeeds Carrefour as partner of the FFF and les Bleus for 2018-2023

Intermarché, a French supermarket group, has become an official partner of the FFF for five years (from 01/08/2018 to 30/06/2023), on 31/05/2018. This is a second level agreement in the sponsorship hierarchy of the French Football Federation. The partnership covers the French national teams…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 121527
• Published on 01/06/18 at 14:40
©  UEFA
UEFA: a new "bolder and edgier" brand identity for the 2018-2021 Europa League cycle

UEFA unveiled a new brand identity for the 2018-2021 Europa League, symbolized by a more refined and angular energy wave on 30/05/2018. "The branding continues to be inspired by the strong bond between players and fans but now has more emphasis on the scale and dynamic nature of the competition,…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 121457
• Published on 01/06/18 at 09:59
©  RB Leipzig
Bundesliga: PŸUR (telecommunications) becomes a national partner of RB Leipzig

PŸUR, a German telecommunications company and the new umbrella brand name for the Tele Columbus, HL komm, Primacom and Pepcom groups, has become a national partner of RB Leipzig (Bundesliga), announced the German club on 25/05/2018. Neither the duration nor the value of the agreement have been…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Legal, Marketing - Communication
• Article # 121427
• Published on 31/05/18 at 16:55
©  Coca-Cola
2018 World Cup: Coca-Cola launches the "Are you Ready?" communication campaign

The US beverage manufacturer The Coca-Cola Company has launched "Are you Ready?", a global communication campaign for the 2018 World Cup on 25/05/2018. The TV advertisement invites fans, with the title "Are you Ready?", and featuring the same words as lyrics from the Australian rock band…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 121353
• Published on 31/05/18 at 15:29
©  FFF
FFF: Coca-Cola (beverages) extends as official supplier of the Federation until 2023

Coca-Cola France, the French subsidiary of the American beverage manufacturer The Coca-Cola Company, has extended its partnership with the FFF for five years (until June 2023) on 29/05/2018. Coca-Cola has the status of official supplier, the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 121236
• Published on 30/05/18 at 10:30
©  ASSE
Ligue 1 Conforama: Aesio (health insurance) becomes shirt sponsor of AS Saint-Etienne for 2018-2021

Aesio, a French group specialised in private health insurance, has become the main shirt sponsor of AS Saint-Étienne (Ligue 1 Conforama) for three seasons (2018-2021) on 19/05/2018. The partnership covers all ASSE teams: professional, women's, youth and wheelchair. The Aesio group will gain…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 121126
• Published on 29/05/18 at 11:29
©  Airesis
Le Coq Sportif: €117.5m in turnover (+8.5%) and a return to profitability in 2017

The French brand Le Coq Sportif posted a turnover of €117.5m in the fiscal year 2017 (from 01/01 to 31/12/2017), an increase of 8.5% compared to 2016 (€108.3m), according to the Swiss investment holding company Airesis on 27/04/2018. "This growth mostly relates to the dynamism of textile…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 121096
• Published on 28/05/18 at 15:04