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adidas Group expects a record sales figure of €2.5bn for its football division in 2016

"We are on track to achieving sales of €2.5 billion with football products this year (2016). This marks a new record for our brand and manifests our leading position in football globally," said Herbert Hainer, CEO of the adidas Group, on 16/06/2016.This would represent a 14% increase over…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Agencies, …
• Article # 71502
• Published on 17/06/16 at 13:25
©  The Premier Sports Network
The Fan Experience Seminar: organised on 02/09/2016 at the Royal Garden Hotel London (ENG)

The 2016 Fan Experience Seminar will be held at the Royal Garden Hotel in London (ENG), on Friday, 02/09/2016. Organised by "The Premier Sports Network", a network of sports industry professionals, the seminar invites broadcasting rights holders, clubs, specialists and representatives of digital…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 71404
• Published on 17/06/16 at 11:00
©  Everyone Active
Premier League: Everyone Active (fitness) extends its partnership with Sunderland for 2016-17

Everyone Active, a UK network of fitness centres, extended its partnership with Sunderland AFC (Premier League) for the 2016-17 season, on 13/06/2016. Active Everyone became a partner of the "Black Cats" on 12/10/2015, for the remainder of the 2015-16 season.Everyone Active has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71409
• Published on 17/06/16 at 10:30
©  Manchester City
Premier League: Wolf Blass (wine), becomes a regional partner of Manchester City

The Australian wine brand Wolf Blass and Manchester City FC (Premier League) have formed a marketing partnership which will last for "several years", the two parties announced on 31/05/2016. Wolf Blass wine becomes the official partner of the Citizens in Asia, the Middle East, Africa and Mexico…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71297
• Published on 16/06/16 at 11:25
©  Arsenal
Premier League: Santa Rita (Chile), the first official wine partner of Arsenal FC, for 2016-2019

Santa Rita, a Chilean winery, has become the first official wine partner of Arsenal FC (Premier League), from the 2016 season onwards, announced the London club on 10/06/2016. The partnership covers the 2016-2019 period (three seasons).Santa Rita gains the status of a regional partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71270
• Published on 15/06/16 at 10:15
©  UEFA
Euro 2016: McDonald's sponsors the player mascot programme and the fantasy football competition

McDonald's has sponsored the official mascot program where children accompany Euro 2016 players onto the pitch. The US fast food group is a global partner of the tournament. McDonald's, which has sponsored the European Football Championship since 1992, is a member of the UEFA Eurotop Sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 71201
• Published on 14/06/16 at 10:43
©  News Tank
Euro 2016: Tournament sponsorship programme should generate a record amount of €400m

24 national teams, 51 games, 2.5 million spectators, 8 million visitors to the fan-zones, more than 8 billion cumulative viewers in 230 territories around the world, these are some of the expected record figures of Euro 2016, hosted in France from 10/06 to 10/07/2016.The 15th European Football…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 70849
• Published on 13/06/16 at 18:23
Video games: EA Sports to launch the football simulation game FIFA 17, on sale on 29/09/2016

EA Sports, an American publisher specialising in video games, has presented the football simulation game FIFA 17 on 12/06/2016. The main novelty of this new edition, which goes on sale for Xbox One, PlayStation 4, PC, Xbox 360 and PlayStation 3 on 29/09/2016, is titled "The Journey": "This is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 71109
• Published on 13/06/16 at 10:00
©  Southampton FC
Premier League: Virgin Media (telecom) to be the main shirt sponsor of Southampton FC for 2016-2019

The British group Virgin Media Telecommunications has became the main shirt sponsor of Southampton FC (Premier League) for three seasons, 2016-2019, on 08/06/2016. The annual amount is £10m (€12.7m on 10/06/2016), according to several British media outlets, eight times more than Veho (electronics…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 71050
• Published on 13/06/16 at 09:35
©  Swansea City AFC
Premier League: BetEast (betting) becomes the shirt sponsor of Swansea City for 2016-17

The online betting company BetEast has become the shirt sponsor of Swansea City AFC (Premier League) for the 2016-17 season, the club announced on 02/06/2016. BetEast also becomes the club's "official Asian betting and gaming partner".BetEast replaces the online trading company GWFX as the shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 70964
• Published on 13/06/16 at 09:15