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©  Eurowings
Bundesliga: Eurowings will be the official airline of Borussia Dortmund from 2016-17

Eurowings, a low cost subsidiary of the German airline group Lufthansa, has become the "champion partner" and the official airline of Borussia Dortmund (Bundesliga) from the 2016-17 season, on 18/05/2016. The duration and the amount of the partnership was not specified. Eurowings gets visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 69477
• Published on 20/05/16 at 09:29
©  Middlesbrough FC
Premier League: adidas extends kit deal with Middlesbrough, promoted in 2016-17, for several seasons

The German sports equipment manufacturer adidas extended its partnership with Middlesbrough FC, who finsished second in the Championship in 2015-16 and earned promotion to the Premier League in 2016-17, on 16/05/2016. adidas has been a partner of the English club since 2009-10. The exact duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69453
• Published on 19/05/16 at 16:49
Philadelphia 76ers: StubHub becomes the first ever jersey sponsor in the NBA (visible from 2017-18)

The Philadelphia 76ers and StubHub, a platform for the resale of tickets for shows and sporting events, signed the first ever jersey sponsorship deal in NBA history, announced the North American basketball league on 16/05/2016. This partnership, only valid for home games, will be effective from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 69464
• Published on 19/05/16 at 16:14
©  FSV Mainz 05
Bundesliga: Opel could get the naming rights for Mainz's stadium from 2016-17 (press)

The German automobile manufacturer Opel (a subsidiary of the US group General Motors) will affix its brand to the stadium of 1.FSV Mainz 05 (Bundesliga) from the 2016-17 season, according to the German media outlet Allgemeine Zeitung on 14/05/2016. The stadium will be known as the Opel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 69406
• Published on 19/05/16 at 11:20
©  eintracht.de
Bundesliga: nine official partners for the 2015-16 promotion/relegation play-offs

Nine companies have become official partners of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga, and also between the 2.Bundesliga and the 3.Liga, announced Lagardère Sports Germany, the exclusive marketing agency for the promotion/relegation play-off matches and the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 69375
• Published on 18/05/16 at 18:30
©  Chelsea FC Nike
Chelsea FC: Nike could become kit supplier for 2017-2027 with deal worth £60m per season (press)

The American sports equipment brand Nike may become the official kit supplier of Chelsea FC (Premier League) from the 2017-18 season, for a period of 10 years (until 2026-27), according to the British newspaper Telegraph Sport and the American media outlet Bloomberg on 17/05/2016. The annual…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69333
• Published on 18/05/16 at 12:59
©  Leicester City FC
Premier League: Leicester City and Puma to renegotiate contract

Leicester City FC, the 2015-16 champions of England, and Puma, the German equipment supplier, are in the process of renegotiating the terms of their partnership, which runs until the end of the 2017-18 season, according to the US economic media magazine Bloomberg, on 12/05/2016. The two parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 69279
• Published on 18/05/16 at 11:31
Digital: adidas launch "GamePlan A", a business lifestyle blog published by its employees

adidas has launched "GamePlan A", a blog published by employees of the German kit supplier which details themes across sports, business and lifestyle, on 10/05/2016. Articles focus on the links between sport and personal development, relationship management at work or the management of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 69270
• Published on 17/05/16 at 17:35
©  borussia.de
Bundesliga: ZTE (smartphones) partners with Borussia Mönchengladbach for two seasons (2016-2018)

ZTE, a Chinese manufacturer of smartphones, has became a co-sponsor of VfL Borussia Mönchengladbach (Bundesliga), which is the second level in the German club's partnership pyramid, for two seasons (2016-2018) on 12/05/2016. ZTE also became the official smartphone of Borussia Monchengladbach. this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69251
• Published on 17/05/16 at 16:50
©  DFL
Germany: Falken Tyres partner of the promotion/relegation matches and the 2016 German Supercup

Falken Tyres, a Japanese brand of tyres belonging to the Sumitomo Rubber Industries group, became the official partner of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga and also between the 2.Bundesliga and the 3.Liga, on 13/05/2016. Falken Tyres also became an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 69222
• Published on 17/05/16 at 13:34