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©  DFL
Germany: UPS (logistics) partners the 2016 Super Cup, Borussia Dortmund - Bayern Munich (0-2)

UPS, a US logistics company, was a partner of the 2016 edition of the German Super Cup, announced the Lagardère Sports agency on 09/08/2016. The German branch of Lagardère Sports has been the exclusive marketing agency of promotion/relegation play-offs for the Bundesliga, 2.Bundesliga, and 3.Liga…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 74627
• Published on 16/08/16 at 11:54
©  Atalanta
Bundesliga: Eintracht Frankfurt broadcast on the Facebook page of its premium partner Mainova

The friendly match between Atalanta BC (Serie A TIM) - Eintracht Frankfurt (Bundesliga), at the Stadio Atleti Azzurri d'Italia (Bergamo, ITA), was broadcast live on three platforms, including the Facebook page of Mainova, who are a premium partner of the German club, on 08/06/2016. With the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Sponsors - Partners
• Article # 74606
• Published on 12/08/16 at 14:19
©  EA Sports
Premier League: EA Sports (video games) lead sponsor of the English Premier League for three years

The US video game publisher EA Sports has extended its partnership with the Premier League by becoming the lead partner of the English first division for the 2016-2019 period, on 08/08/2016. EA Sports, an official partner and the official license holder of the Premier League for the FIFA video…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 74540
• Published on 12/08/16 at 09:29
©  Thomas Recayte
AS Monaco: "Sport is an area that is ideal for virtual reality" (Thomas Recayte, Shine France)

"Sport is an area that is ideal for virtual reality, and Shine France intends to expand its collaborations in sport. In France, Shine France has the Shine Sport team, which already makes the "Blue Spirit" magazine for the French National Olympic Committee and L'Équipe 21," said Thomas Recayte…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 74049
• Published on 12/08/16 at 09:00
©  Southampton FC
Southampton FC: Virgin Media offers a drink to spectators the first home game in 2016-17

Virgin Media, the main shirt sponsor of Southampton FC, is offering a drink for "Saints" fans who attend the home game against Watford FC, as part of the Matchday 1 of the 2016-17 Premier League season, on Saturday, 13/08/2016 (kick-off at 16:00 CET). The initiative of the British…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 74560
• Published on 11/08/16 at 14:19
©  Hull City
Premier League: Kenyan firm SportPesa (betting) partner Arsenal, Hull City, Southampton in 2016-17

SportPesa, a Kenyan operator of online sports betting, has extended and expanded its partnership with Arsenal FC (Premier League), on 05/08/2016. SportPesa, the official betting partner of Arsenal in Kenya since 06/02/2016, and until the end of the 2015-16 season, extended its partnership with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 74526
• Published on 11/08/16 at 09:05
©  adidas
adidas: "Creator Studio" allows fans to design the 2017-18 third kit of 6 partner clubs

adidas has launched the digital platform "Creator Studio", which allows users to design the 2017-18 third shirt for six clubs under contract with the German supplier, on 08/08/2016: Manchester United FC (Premier League), Real Madrid CF (LaLiga Santander), Flamengo (Brasileirão Série A), FC Bayern…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 74525
• Published on 10/08/16 at 15:20
©  SFR
Premier League: SFR Sport offers a day behind the scenes for the start of the season on 13/08/2016

In France, SFR Sport is offering the chance to win a day behind the scenes of their premises for the start of the 2016-17 Premier League season, on Saturday, 13/08/2016. To take part, participants have to visit the readyforpremierleague.sfr.fr website and register. The defending champions…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 74492
• Published on 09/08/16 at 17:00
©  Olympic
Rio 2016 Olympic Games: YouTube acquires the rights to broadcast highlights in 60 countries

YouTube, the streaming and video sharing platform on the internet and mobile platforms, and owned by Google, is partnering with over 60 broadcasters to broadcast highlights of the Rio de Janeiro 2016 Olympic Games in more than 60 countries, on 04/08/2016. "To help make that viewership experience…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication, …
• Article # 74456
• Published on 09/08/16 at 10:25
©  Tottenham Hotspur
Premier League: William Hill (betting) partner Chelsea, Everton, and Tottenham from 2016-17

William Hill, a British sports betting and gambling operator, became an official betting partner of Chelsea FC (Premier League) for three seasons (2016-2019), on 05/08/2016. William Hill suceeds BetVictor (2015-16) as the "Blues" official sports betting operator. Besides visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74444
• Published on 09/08/16 at 09:20