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©  Watford FC
Premier League: Canadian brand Dryworld succeeds Puma as Watford FC kit supplier (for 2016-2019)

The Canadian brand Dryworld has become the official kit supplier of Watford FC (Premier League) for the 2016-2019 period (three seasons), announced the English club on 09/05/2016. Dryworld succeeds the Spanish manufacturer Joma (2009-10), the Qatari manufacturer Burrda (2010-2012) and the German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 68725
• Published on 10/05/16 at 17:30
©  schalke04.de
Bundesliga: Gazprom (energy) extends deal as FC Schalke 04 shirt sponsor until 2021-22

Gazprom, the Russian energy supplier, has extended its deal as the main shirt sponsor of FC Schalke 04 (Bundesliga) for five seasons, on 07/05/2016. The current contract, which ends at the end of the 2016-17 season, has been extended until 30/06/2022. Gazprom has been the main shirt sponsor of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 68704
• Published on 10/05/16 at 15:30
©  mcfc.co.uk
Premier League: PAK Lighting becomes an official partner of Manchester City in China

PAK Lighting, the Chinese manufacturer of lighting solutions for indoor and outdoor areas, has become the official lighting partner of Manchester City FC (Premier League) in China, on 05/06/2016. The duration or the amount of the partnership were not disclosed. The agreement was unveiled at a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68670
• Published on 10/05/16 at 13:30
Premier League: UK-K8.com becomes shirt sponsor of West Brom for the 2016-18 period (€6.3m per year)

UK-K8.com, a Chinese online casino platform, has become the main shirt sponsor of West Bromwich Albion FC (Premier League) for the 2016-2018 period, on 04/05/2016. This is a "record" contract according West Brom, whose annual budget exceeds £5m (€6.3m) according to the British media. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 68629
• Published on 09/05/16 at 16:45
©  Swansea City AFC
Premier League: Spanish brand Joma becomes the kit supplier of Swansea City AFC from 2016-17

The Spanish group Joma has become the official kit supplier of Swansea City AFC (Premier League) from the 2016-17 season, announced the two parties on 03/05/2016. The exact duration of the contract, which will run "for several years", was not disclosed.Joma succeeds adidas (2011-2016) as the kit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 68573
• Published on 09/05/16 at 10:15
©  Premier League
Premier League: Carling becomes the official beer of the English Premier League for 2016-2019

The beer brand Carling has become an official partner of the Premier League for the 2016-2019 cycle, on 03/05/2016. The brand was the first title sponsor of the English Premier League from 1993 to 2001 and the title sponsor of the English League Cup (Carling Cup) from 2003 to 2012. Carling…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 68524
• Published on 06/05/16 at 15:30
©  Macron Stoke City FC
Premier League: Italian brand Macron becomes the Stoke City kit supplier from 2016-21 (€3.8m/season)

The Italian group Macron has become the official kit supplier of Stoke City FC (Premier League) for the 2016-2021 period (five seasons), on 03/04/2016. This is the "the biggest kit deal in the club's history," announced Stoke City. The annual amount of the contract is estimated at £3m (€3.8m)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 68488
• Published on 06/05/16 at 10:20
©  2016 David M. Benett
Leicester City: manager Claudio Ranieri becomes an ambassador for Swiss watchmaker Tag Heuer

Claudio Ranieri (ITA, 64 years old), manager of Leicester City FC, the 2015-16 Premier League champions, has become an ambassador for the watchmaker Tag Heuer, announced the Swiss brand, on 03/05/2016. "In his first year as manager of Leicester City, Claudio Ranieri has managed to transform the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 68445
• Published on 06/05/16 at 09:30
©  Celtic Glasgow
Scotland: Dafabet (betting) becomes Celtic FC shirt sponsor for the 2016-2020 period, €7.6m per year

Dafabet, the online betting and gaming provider, has expanded its partnership with Celtic FC (2015-16 Ladbrokes Premiership champions) becoming the club's shirt sponsor for the 2016-2020 period, on 02/05/2016. This is the "biggest shirt sponsorship deal in the history of Scottish football," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 68396
• Published on 04/05/16 at 15:45
"Forest Green Rovers, the greenest club in football" (Dale Vince, owner, English 5th div. club)

"I think Forest Green Rovers is a name that is detached from geography in a way that Birmingham City and Swansea City aren’t. That makes it a little bit more mystical, a little bit more magical. You know, ‘Forest Green Rovers, the greenest club in football’," said Dale Vince, the founder of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Finance, Social Responsibility, …
• Article # 62343
• Published on 04/05/16 at 09:30