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©  FIFA
2018 World Cup: Russian mining company Alrosa becomes the last regional supporter in Europe

Alrosa, a Russian mining company specialised in diamond mining and production, has become a regional supporter in Europe of the 2018 World Cup on 23/04/2018. The deal is a third level partnership in the sponsorship hierarchy of FIFA and the World Cup in Russia. Alongside the Russian companies…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 118913
• Published on 26/04/18 at 18:00
©  StarCasino
AC Milan: a minibus trip from Naples to a match at the San Siro offered to five fans by StarCasino

StarCasino, online casino brand, has activated its partnership with AC Milan (Serie A TIM) by offering five Milanese fans a trip by minibus from the south of Italy to attend a match at the San Siro, according to the subsidiary of the Swedish online gaming operator Betsson AB, on 12/04/2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 118498
• Published on 25/04/18 at 18:14
©  D.R.
Jupiler Pro League: Kappa succeeds Hungaria as the equipment supplier of Royal Charleroi (2018-2021)

The Italian brand Kappa has become the equipment supplier of Royal Charleroi Sporting Club (Jupiler Pro League) for three seasons (2018-2021), on 21/03/2018. Kappa will gain the status of first level partner in the Belgian club's sponsorship hierarchy. Kappa succeeds the French brand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 118687
• Published on 24/04/18 at 18:20
©  AVFC
Championship: Aston Villa FC and Under Armour to end their partnership after 2017-18 season

"Aston Villa FC can confirm that the club and its technical partner, Under Armour, have mutually decided to end their relationship (at the end of the 2017-18 season)," said the Sky Bet Championship club on 06/04/2018. Under Armour became the equipment supplier of Aston Villa FC for five…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 118496
• Published on 24/04/18 at 13:15
©  AS Roma_Qatar Airways
Serie A TIM: Qatar Airways (airline) becomes the main shirt sponsor of AS Roma until 2020-21

Qatar Airways has become the main shirt sponsor of AS Roma (Serie A TIM) until the end of the 2020-21 season, announced the club on 23/04/2018. "The sponsorship (is) the largest ever signed by the club and one of the biggest ever agreed by an Italian football club," said AS Roma. The value of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 118603
• Published on 24/04/18 at 10:49
©  Budweiser
Sponsorship: AB InBev promotes compensation based on sports performance and fan engagement

"Those are legacy (sponsorship) models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution," said Joao Chueiri, vice-president of consumer connections at Anheuser-Busch InBev, to the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 118557
• Published on 23/04/18 at 16:55
©  EDF
FFF: EDF (electricity) extends as major partner of the Federation until 2023

The electricity producer and supplier EDF has extended its partnership with the FFF for five years (2018-2023 cycle), on 20/04/2018. EDF has the status of major partner, the first level in the sponsorship hierarchy of the federation. Through the partnership signed by Noël Le Graët, president…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 118450
• Published on 23/04/18 at 14:40
©  UEFA
Video games: Konami will not retain the rights to the UEFA Champions League beyond 2017-18

The Japanese video game publisher Konami and UEFA will end their collaboration with the UEFA Champions League license at the end of the 2017-18 season, European football's governing body said on 18/04/2018. Konami has held the exclusive licenses to use the images and logos of the UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 118355
• Published on 20/04/18 at 13:30
©  IMG
Euro 2020: UEFA launches licensing rights in the apparel, footwear and hardware categories

UEFA invited expressions of interest for manufacturers and distributors of clothing, footwear and hardware for licensing and product supply rights in these categories for Euro 2020, on 17/04/2018. The products will bear the marks of UEFA and Euro 2020. The commercial process starts on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 118266
• Published on 19/04/18 at 12:50
©  Visa
2018 World Cup: former Swedish international Zlatan Ibrahimovic a Visa ambassador (payments)

Former Swedish international footballer Zlatan Ibrahimovic has become an ambassador of Visa, the US group of payment solutions and financial services, for the 2018 World Cup, on 17/04/2018. Visa is a FIFA partner, which is the first level in the sponsoring hierarchy of the international federation…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 118265
• Published on 19/04/18 at 12:00