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©  Puma
Antoine Griezmann: Puma launches special edition football boots, the "GRIZI FUTURE 18.1"

The German equipment manufacturer Puma has launched a pair of special edition football boots, the "GRIZI FUTURE 18.1", named after French footballer Antoine Griezmann (FRA, Club Atlético de Madrid) on 15/12/2017. "The special edition boots were designed in collaboration with Antoine Griezmann, a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 109140
• Published on 20/12/17 at 13:55
©  BVB
Bundesliga: Lagardère Sports extends as marketing agency of Borussia Dortmund until 2026

The sports marketing agency Lagardère Sports Germany, a branch of the French group Lagardère Sports & Entertainment, has extended its partnership as the marketing agency of Borussia Dortmund (Bundesliga) until 2025-26 on 18/12/2017. The contract between Lagardère Sports and Dortmund was originally…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 109139
• Published on 20/12/17 at 12:40
©  Hyundai
Ligue 1 Conforama: Hyundai, shirt sponsor of Olympique Lyonnais until the end of the 2019-20 season

The automobile manufacturer Hyundai Motor France has extended its partnership, which includes the main shirt sponsorship, for two years (until the end of the 2019-20 season) with Olympique Lyonnais (Ligue 1 Conforama). The announcement was made on ahead of the Olympique Lyonnais - Olympique de…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Sponsors - Partners
• Article # 108938
• Published on 19/12/17 at 17:43
©  LAZARO DELA PENYA / Valencia CF
LaLiga Santander: Blu (smartphones) extends as shirt sponsor of Valencia CF until 2018-19

The North American smartphone manufacturer and distributor Blu has extended as a major partner and shirt sponsor of Valencia CF (LaLiga Santander) for one season, on 18/12/2017. Blu, which became a shirt sponsor of the Spanish club on 30/05/2017 for one season (2017-18), with an option for an…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 109098
• Published on 19/12/17 at 15:43
India: Apollo Tyres (tyres) partner of the Hero Indian Super League for the 2017-18 season

The Indian tyre manufacturer, Apollo Tyres, has become a partner of the Hero Indian Super League (ISL) for the 2017-18 season, on 14/12/2017. Apollo Tyres has the status of official partner, the third level in the sponsorship hierarchy of the Indian league. "Apollo will launch a series of…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners
• Article # 109060
• Published on 19/12/17 at 11:44
©  FSF
Africa: Puma equipment supplier of Senegal for the 2018-2023 period (press)

"We will conclude the negotiations and sign with Puma shortly," said Augustin Senghor, president of the FSF, to the press, at the end of the executive committee meeting of the Senegalese Football Federation on 14/12/2017. A five-year contract (2018-2023), which, according to sources, is worth…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 109036
• Published on 19/12/17 at 10:19
©  NTF
Interviews from News Tank Football (LaLiga, Hisense, Bayern Munich, green initiatives)

Please find below a selection of some News Tank Football interviews, including extended conversations with:• Marta Diaz Bejarano, LaLiga Global Network delegate• Damien Neymarc, head of marketing at Hisense France• Andreas Jung and Stefan Mennerich, board member and head of media, respectively, at…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Finance, Authorities, …
• Article # 109031
• Published on 18/12/17 at 18:39
©  IMG
Serie A TIM: IMG, licensing agency of Juventus FC, extends product collections in Asia and Australia

IMG Licensing, a specialised branch of IMG agency, the licensing agency in charge Juventus Football Club S.p.A (Serie A TIM), has extended its product collections in Asia and Australia on 13/12/2017. IMG Licensing has become the agency in charge of licensing Juventus in Japan, China, Hong Kong…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 108869
• Published on 18/12/17 at 18:20
©  Umbro
Jamaica: Umbro becomes equipment supplier of the "Reggae Boyz" for four years (2018-2022, $4m)

The British brand Umbro has become the equipment supplier of the Jamaica Football Federation (men's and women's teams) for four years (from 01/01/2018 to 31/12/2021), on 15/12/2017. The official kits will be revealed and worn for the first time by the men's A team during qualifying matches for the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 108985
• Published on 18/12/17 at 16:29
©  Federer
Tennis: Roger Federer extends as global brand ambassador of Swiss group Lindt & Sprüngli

Swiss tennis player Roger Federer has extended his partnership as global brand ambassador of the Swiss chocolatier Lindt & Sprüngli on 13/12/2017. The monetary amount of this multi-year agreement would be $20m (€17m) over the total duration of the Forbes contract. "The global popularity of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 108939
• Published on 18/12/17 at 11:10