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©  Motorsport Images / Formula One
Formula 1: Twitter and Facebook communities of the teams (April 2018)

Please find in the infographics below the Facebook communities (number of "likes") and Twitter (number of followers) of the 10 teams of the 2018 Formula 1 World Championship, which began on 25/03/2018 with the Australian Grand Prix. These infographics are automatically updated on the first…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Marketing - Communication, …
• Article # 117753
• Published on 16/04/18 at 16:34
©  Huddersfield Town AFC
Premier League: Umbro succeeds Puma as kit supplier to Huddersfield Town AFC (2018-2022)

The British brand Umbro has become the equipment manufacturer of Huddersfield Town AFC (Premier League) for the 2018-2022 period, on 12/04/2018. The contract includes one or more additional seasons as an option. The agreement was concluded via the Scottish company GLD Group, which distributes…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 117898
• Published on 16/04/18 at 12:45
©  Macron
Raiffeisen Super League: Italian brand Macron becomes kit supplier to FC Sion for 2018-2021

The Italian brand Macron becomes the kit supplier to FC Sion (Raiffeisen Super League) for the 2018-2021 period, or three seasons, on 11/04/2018. The Swiss club plays in 2017-18 with white label equipment. Its equipment contract with the Italian brand errea, which began in 2012-13, concluded…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 117899
• Published on 16/04/18 at 12:14
©  Asics
Asics: launch of Asics Tiger's new "What the Gel" lifestyle campaign

"Asics Tiger, Asics brand, is launching its new 'What the Gel' lifestyle campaign, placing the iconic Asics GEL technology in the spotlight, an innovation at the heart of the brand since its inception in 1986," said the Japanese sportd equipment manufacturer, on 11/04/2018. Asics Tiger has…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 117755
• Published on 12/04/18 at 16:55
©  PremiershipRugby
Rugby: Gallagher (brokerage) replaces Aviva as title sponsor of the English Premiership in 2018-19

"Premiership Rugby and Gallagher, one of the world’s largest insurance brokerage, risk management and consulting services companies, have agreed to a multi-year strategic business and marketing partnership beginning with the 2018-19 season with Gallagher becoming the official title sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 117730
• Published on 12/04/18 at 16:00
©  Hertha BSC
Hertha BSC: TEDi (retail stores) becomes the main shirt sponsor of the club from 2018-19

TEDi, a German non-food chain of retail stores, has expanded its partnership with Hertha BSC (Bundesliga) and has become the main shirt sponsor of the club from 2018-19, announced the club on 10/04/2018. The agreement was negotiated by Lagardère Sports, the club's sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 117670
• Published on 12/04/18 at 11:50
©  FIFA
2019 Women's World Cup: Arkema (chemicals) becomes the first "National Supporter" of the tournament

Arkema, a French group specialised in chemicals, has become the first "National Supporter" of the 2019 Women's World Cup, announced FIFA and the LOC (Local Organising Committee) on 06/04/2018. The competition will be hosted in France from 07/06 to 07/07/2019. This is a second level…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 117332
• Published on 11/04/18 at 13:30
©  Renault Sport
Formula 1: Bell & Ross (watchmaker) extends its partnership with the Renault Sport Formula One team

Bell & Ross, a French luxury watchmaking brand, has extended its partnership with the Renault Sport Formula One team for three more seasons, until the end of the 2020, said the team on 29/03/2018. Bell & Ross remains an official partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 117441
• Published on 10/04/18 at 18:45
©  MLS (site web)
eSport: PlayStation (video game console) becomes the official "presenting sponsor" of the eMLS Cup

PlayStation, video game console of the Japanese group Sony Interactive Entertainment (Sony Corporation group), has become the official "presenting sponsor" of the eMLS Cup, the eSport competition of the North American football league, announced MLS on 04/04/2018. The competition was held at the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners, …
• Article # 117492
• Published on 10/04/18 at 16:00
©  Orange
Orange (telecommunications) chooses Lagardère Plus as its global sponsorship agency for EMEA

The French telecommunications operator Orange has choosen Lagardère Plus "as its global sponsorship agency covering Europe, Africa and the Middle East (EMEA)," announced the agency on 06/04/2018. The French group Lagardère Sports & Entertainment regrouped its agencies and services dedicated…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 117331
• Published on 09/04/18 at 17:00