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©  D.R.
Bundesliga: Qatar Airways (airline) becomes sleeve sponsor of FC Bayern Munich until 2022-23

The airline Qatar Airways has become a platinum partner of FC Bayern Munich (Bundesliga) for the 2018-2023 period, or a duration of five seasons, on 20/02/2018. This is a second level partnership in the sponsorship hierarchy of the German club. "Qatar Airways Group also operates the airport in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 113634
• Published on 22/02/18 at 15:34
©  Red Bull racing
Formula 1: DITA (eyewear) becomes a partner of the Aston Martin Red Bull Racing team

DITA, an American luxury eyewear manufacturer, has become a partner of the Aston Martin Red Bull Racing Formula One team beginning during the 2018 season on 16/02/2018. "As our official eyewear partner, DITA will supply sunglasses to drivers and trackside personnel and its logo will feature in and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 113590
• Published on 21/02/18 at 17:10
©  RCD Espanyol
LaLiga Santander: Kelme will succeed Joma as equipment supplier of RCD Espanyol in June 2018 (press)

The Spanish brand Kelme, will become the equipment supplier of RCD Espanyol (LaLiga Santander) from the 2018-19 season, according to Spanish specialised media on 14/02/2018. The information has not been made official, either by the club or by Kelme, on 20/02/2018. Kelme would take over from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 113581
• Published on 21/02/18 at 15:10
©  Levante UD
LaLiga: Jawwy (mobile phone service), becomes main shirt sponsor of Levante UD until June 2018

Jawwy, a digital mobile phone service from STC, Saudi Telecom Company, has become the main shirt sponsor of Levante UD (LaLiga Santander) until the end of the 2017-18 season on 16/02/2018. "Jawwy is a brand of Saudi Telecom Company (STC), targeting the so-called "digital natives", with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 113580
• Published on 21/02/18 at 12:40
©  Puma
Puma: record turnover of €4.1bn in 2017, driven by footwear (+21%) and EMEA (+19%)

Puma achieved a turnover of €4.1359bn during the 2017 financial year, an increase of 14% compared to 2016 (€3.6267m), announced the German sports equipment manufacturer on 12/02/2018. This is the first time that Puma, a company founded in 1948, has broken the €4bn turnover mark. The figure…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 113125
• Published on 21/02/18 at 10:00
©  Federer_Mercedes-Benz
Tennis: Roger Federer (SUI) extends as ambassador for Mercedes-Benz car group

The Swiss tennis player Roger Federer has extended his contract as an ambassador of German car manufacturer Mercedes-Benz, on 16/02/2018. The value of the multi-year agreement will be $5m (€4m) per year according to Forbes. "Since 2008, Mercedes-Benz and Roger Federer have collaborated in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Sponsors - Partners
• Article # 113521
• Published on 20/02/18 at 17:30
©  D.R.
USA: United Airlines aquires naming rights for Los Angeles Coliseum for 16 years from 2019

The US airline, United Airlines has acquired the naming rights for the Los Angeles Memorial Coliseum from the University of Southern California (USC) for 16 years on 29/01/2018. The stadium will be renamed the "United Airlines Memorial Coliseum" from August 2019. The contract is estimated at $69m…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Stadiums
• Article # 113515
• Published on 20/02/18 at 16:50
©  Arsenal FC
Arsenal FC: Emirates (airline) extends as shirt sponsor until 2023-24 (£200m)

Emirates, an airline company based in Dubai (UAE), has extended its contract as the main shirt sponsor and training kit sponsor of Arsenal FC (Premier League) for the 2019-2024 period, an additional five seasons on 19/02/2018. Emirates has the status of lead partner, which is the first level…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 113452
• Published on 20/02/18 at 10:00
©  Valencia CF
LaLiga Santander: Cabify (VTC platform) extends as official supplier of Valencia CF until June 2018

Cabify, a Spanish VTC platform, has extended its partnership as an official supplier of Valencia CF (LaLiga Santander) until the end of the 2017-18 season, on 14/02/2018. The agreement is a fifth level partnership in the sponsorship hierarchy of Valencia CF. "This collaboration facilitates a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 113321
• Published on 19/02/18 at 16:59
©  ABB Formula E
ABB Formula E: Facebook and Twitter communities of the drivers (February 2018)

Please find in the indicators below the Facebook communities (number of "likes") and Twitter (number of followers) of the drivers of the FIA ABB Formula E Championship, the international electric single-seater street racing series. The indicators are automatically updated on the first of each…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 112763
• Published on 19/02/18 at 10:35