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Premier League: Khmer Beverages regional partner of Manchester City FC in Cambodia until 2020

Khmer Beverages, a Cambodian beverage production and distribution group, has become a regional partner of Manchester City FC (Premier League) in Cambodia, on 28/10/2017. The agreement will cover a three-season period (2017-2020). As part of the partnership, Khmer Beverages has become the official…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 105267
• Published on 02/11/17 at 17:31

LaLiga Santander: adidas (5 clubs under contract) is the most represented kit supplier in 2017-18

With five of the 20 clubs (25% of the total) under contract, the German sports equipment brand adidas is the most represented kit supplier in LaLiga Santander for the 2017-18 season, as was the case in the 2015-16 season (five clubs under contract, tied with Nike) and also in 2016-17 (six clubs)…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 105202
• Published on 02/11/17 at 16:45

LaLiga Santander: CaixaBank extends as official partner of Valencia CF until 2020-21

The Spanish bank CaixaBank has extended as an official partner of Valencia CF (LaLiga Santander) for four seasons (2017-2021), on 26/10/2017. CaixaBank was an official partner of the Spanish club during the 2014-2017 period. This is a third level agreement in the sponsorship hierarchy of Valencia…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Ticketing, Clubs, …
• Article # 105012
• Published on 31/10/17 at 17:16

LaLiga: Supponor introduces new 3D virtual advertising solution in partnership with LaLiga

"Supponor, the augmented reality technology company pioneering the commercialisation of real-time broadcast quality virtual advertising replacement for Tier 1 sports, has introduced a new virtual 3D carpet replacement solution in partnership with LaLiga," said the company on 23/10/2017.This…

Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 105038
• Published on 31/10/17 at 17:15

Serie A TIM: Macron (4 clubs under contract) is the most represented equipment supplier in 2017-18

With four of the 20 clubs (20%) under contract, the Italian brand Macron is the most represented equipment supplier in the Serie A TIM for the 2017-18 season. With three clubs under contract each, the Italian brand Kappa and the American brand Nike are the next most represented equipment suppliers…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 105205
• Published on 31/10/17 at 15:40

Hamburger SV: partnership with McDonald's (2017-20) for a McCafé inaugurated at the Volksparkstadion

McDonald's Deutschland, the German subsidiary of the American fast food chain, began a collaboration with Hamburger SV (Bundesliga) on 21/10/2017. The collaboration, of which the level in the sponsorship hierarchy of the German club has not yet been specified, will run over three seasons…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 105011
• Published on 30/10/17 at 12:59

Premier League: Cover-More (travel insurance) becomes official partner of Arsenal FC 2017-2020

Cover-More, an Australian insurance company, has become Arsenal FC's (Premier League) "official travel insurance partner" for three seasons (2017-2020), on 25/10/2017. This is a second level partnership in the sponsorship hierarchy of the London club. As part of the agreement, Cover-More obtains…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 105005
• Published on 27/10/17 at 12:30

LaLiga: Vitaldent, Spanish dental clinics network, becomes an official partner (2017-2019)

Vitaldent, a Spanish network of dental clinics, has become an official partner of LaLiga for two seasons (2017-2019), on 24/10/2017. This is a second level partnership in the sponsorship hierarchy of the Spanish professional football league, which includes LaLiga Santander and LaLiga 1|2|3.As part…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 104899
• Published on 26/10/17 at 15:39

LaLiga Santander: Alfa Romeo official vehicle of Real Betis Balompié for the 2017-18 season

The automobile manufacturer Fiat Chrysler Automobiles Spain, via the Alfa Romeo brand, has become the "official vehicle" of Real Betis Balompié (LaLiga Santander) until the end of the 2017-18 season, on 13/10/2017. This is a second level partnership in the sponsorship hierarchy of the Sevillia…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 104659
• Published on 26/10/17 at 15:14

Manchester City: Nexen Tire (tyres) extends its shirt sleeve sponsorship to Carabao Cup matches

Nexen Tire has extended its sponsorship partnership with Manchester City FC (Premier League) to the games of the English club in the Carabao Cup, announced the South Korean tyre manufacturer on 23/10/2017. The agreement extends until the end of the 2019-20 season.Nexen Tire has been a partner of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 104763
• Published on 26/10/17 at 15:14